Emerging Trends to Drive Oral Care Market Growth at 8.8% CAGR Through 2029

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Oral Care Market Size Growth Forecast: What to Expect by 2025?
In recent times, the oral care market has witnessed significant growth. The market size is projected to increase from $50.55 billion in 2024 to $55.06 billion in 2025, with a compound annual growth rate (CAGR) of 8.9%. The historical growth trend can be traced back to factors such as increased consumer awareness, an elderly population, dental tourism, economic development, sensitivity, and gum health solutions.

How Will the Oral Care Market Size Evolve and Grow by 2029?
In the coming years, the oral care market is predicted to witness substantial growth, expanding to a whopping $77.13 billion by 2029 with a compound annual growth rate (CAGR) of 8.8%. This growth over the forecast period can be ascribed to factors like preventive and tailored care, environment-friendly products, emphasis on oral health and overall well-being, emerging markets, and subscription services. The forecast period is also expected to experience dominant trends such as organic and nature-based products, customized oral care, intelligent oral care gadgets, charcoal-based products, and -infused oral care offerings.

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What Drivers Are Propelling the Growth of Oral Care Market Forward?
The rising consciousness regarding dental health care is considerably propelling the expansion of the oral care market. Dental or oral health pertains to the health of the teeth, gums, and mouth with a focus on keeping these areas clean and preventing gum ailments and tooth decay. Factors like sugar intake, tobacco usage, alcohol consumption, and inadequate oral hygiene lead to oral diseases. Oral care plays a pivotal role in ensuring cleanliness and warding off diseases in the mouth. The 2022 State of America's Oral Health and Wellness Report, an organization based in the U.S. dedicated to delivering critical education and research while backing vital policies for dental disease prevention, indicates that 92% of adults and 96% of parents regard maintaining excellent dental health as essential for overall well-being. One-fifth (20%) of individuals believe that their oral health issues have a direct influence on their general health. Consequently, the heightened awareness of dental health care acts as a catalyst in the development of the oral care market.

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Which Emerging Trends Are Transforming the Oral Care Market in 2025?
The oral care market is currently witnessing a significant trend in the form of technological advancements. CAD/CAM technology is being increasingly utilized by top companies in the oral care sector to enhance their services. Computer-Assisted Design (CAD) refers to the usage of computer software to aid in design processes, generating both 2-D and 3-D drawings or models. Conversely, Computer-Assisted Manufacture (CAM) serves to automate the production process with the help of software and computer-operated equipment. In oral care integrating CAD/CAM technology, the tooth is made ready for a crown by drilling, after which a digital impression is taken. This impression is then sent to a machine which in-house manufactures the crown. One example of this is a recent announcement in February 2022 by Planmeca, a dental imaging and CAD/CAM equipment provider from the US, which launched the PlanmecaPlanMill 35. This new product forms one of the three components of the Planmeca FIT CAD/CAM solution.

What Are the Key Segments in the Oral Care Market?
The oral care market covered in this report is segmented -

1) By Product Type: Toothpaste, Mouth Wash and Rinse, Teeth Whitening, Dental Floss, Tooth Brush, Orthodontic Wax
2) By Distribution Channel: Store-based, Non-Store-Based
3) By End User: Hospitals, Dental Clinics

Subsegments:
1) By Toothpaste: Whitening Toothpaste, Sensitive Toothpaste, Herbal Toothpaste, Fluoride Toothpaste, Children's Toothpaste
2) By Mouth Wash and Rinse: Antiseptic Mouthwash, Cosmetic Mouthwash, Fluoride Rinse, Herbal Mouthwash
3) By Teeth Whitening: Whitening Strips, Whitening Gels, Whitening Kits, Whitening Toothpaste
4) By Dental Floss: Waxed Floss, Unwaxed Floss, Floss Picks, Dental Tape
5) By Tooth Brush: Manual Toothbrush, Electric Toothbrush, Battery-Operated Toothbrush, Children's Toothbrush
6) By Orthodontic Wax: Mint-Flavored Wax, Unflavored Wax, Colored Orthodontic Wax

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Who Are the Key Players Shaping the Oral Care Market's Competitive Landscape?
Major companies operating in the oral care market include Procter & Gamble Co., Johnson & Johnson Services Inc., GlaxoSmithKline Plc, Co. Inc., Colgate Palmolive Co., 3M Company, Affordable Dentures & Implants LLC, Aspen Dental Inc., Biolase Inc., Bright Now! Dental Inc., Carestream Dental Inc., Coast Dental LLC, Comfort Dental LLC, Dentsply Sirona Inc., Gentle Dental, Great Expressions Dental Centers, Heartland Dental Care Inc., Henry Schein Inc., Kool Smiles Ltd., Open Dental Software Inc., Pacific Dental Services Inc., Patterson Dental Supply Inc., Planmeca Group, Ranir a Perrigo Company, Smile Brands Inc., Sunstar Group, The Clorox Company, Unilever plc, Water Pik Inc., Western Dental Services Inc.

What Geographic Markets Are Powering Growth in the Oral Care Market?
Asia-Pacific was the largest region in the oral care market in 2024. The regions covered in the oral care market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

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