Need To Minimize Financial Losses To Drive Demand For Mass Notification Systems

The report, titled ‘Global Mass Notification Systems Market 2016-2020,’ is projected to expand at a healthy 15.62% CAGR over the course of 2016 to 2020. According to the report, key forces driving the market include a growing need for public safety and rising awareness for emergency communication solutions. The demand for mass notification systems is also high owing to a rise in the adoption of bring your own device (BYOD) in enterprises. These enterprises are also adopting business continuity and disaster recovery and public safety compliance standards, driving the market. The demand is increasing for business communications and integrated public alert and warning application, driving the market.

According to the report, a need for business continuity strategies, which has become a key focus of many organizations is creating a positive outlook for the mass notification systems market. This is because minimizing financial losses in times of crisis such as natural disasters is important. As natural disaster such as fire, earthquakes, tornadoes, and floods can cause serious damage to offices, organizations, and apartments, resulting in prolonged power outage or shut down of the organization, there is a great need for mass notification systems.

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On the basis of geography, the market is led by North America and is expected to continue to lead in the coming years. The growth of the market in this region is owing to a high demand for fast delivery and message prioritization in emergency situations. The growing awareness about emergency communication solutions is another factor behind the high growth of the market in the region. The U.S. is the largest market for mass notification systems in North America.

By solutions, the market is segmented into wide area solution, in-building solution, and distributed recipient solution. Of these, the in-building solutions segment is expected to lead in the market in the coming years. This segment also led in terms of revenue, in the past. On the basis of type of deployment, the market is bifurcated into on-premise and on-demand, of which the on-premise segment led in 2015 and is expected to continue to do so through 2020. On-premise solutions are effective and help in alerting people quickly and securely, through IP-connected personal devices such as cell phones and computers. They can also be integrated with fire alarms, Giant Voice, and physical security sensors.

Some of the players profiled in the report include: Send Word Now, Desktop Alert, AtHoc, Honeywell, Airbus DS Communications, MIR3, Blackboard, IBM, Siemens, Eaton, Everbridge, and Omnilert. Players in the market are competing on the basis of quality, price, branding, and customer service to gain maximum market share.

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