Dietary Supplements Market to Reach USD 179.36 Billion by 2030, Driven by Health Consciousness, E-commerce Growth, and Plant-Based Innovation

The global dietary-supplements market, valued at USD 145.62 billion in 2025, is projected to grow to USD 179.36 billion by 2030, registering a compound annual growth rate (CAGR) of 4.26%. This growth is primarily driven by increasing consumer emphasis on preventive healthcare and wellness management. As more individuals prioritize health maintenance and longevity, dietary-supplements have become an integral part of daily routines. Factors such as aging populations, rising health consciousness, and increased disposable income, especially in developing economies, are contributing to this trend. Additionally, innovative supplement delivery formats, such as gummie's and functional beverages, have catered to changing consumer preferences for convenience, improved taste, and enhanced bioavailability.

As more people focus on preventative health measures, the market for dietary supplements targeting immune system support, digestive health, and nutritional deficiency prevention has expanded. Manufacturers have responded by diversifying their product offerings, moving beyond traditional pills and capsules to introduce supplements in more consumer-friendly formats. As a result, the market is poised to continue its upward trajectory, driven by evolving consumer needs and technological advancements.

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Key Trends in the Dietary-Supplements Market:

Increased Focus on Preventive Healthcare:

Preventive healthcare is becoming a top priority for consumers, particularly in developed regions such as North America and Europe. A significant shift from reactive to proactive health measures is evident, with more individuals incorporating dietary-supplements into their daily routines. According to the CDC, approximately 58.5% of adults in the United States take dietary-Supplements to support their overall health. This transformation is leading to increased demand for supplements focused on immune health, stress management, and sleep quality. The global healthcare systems are also promoting preventive care to minimize long-term healthcare costs, further boosting market expansion.

Supplements Targeting Women's Health:

The dietary-supplement market for women has seen substantial growth, driven by products designed to address specific health concerns, such as hormonal balance, menopause management, and reproductive wellness. In addition to prenatal vitamins, supplements are now being developed for other aspects of women's health, combining beauty benefits, stress reduction, and energy optimization. Women's health supplements are gaining traction due to their multifunctionality, and as women are often the primary decision-makers in household health, their preferences significantly influence market trends. This segment is expected to continue expanding, driven by increasing awareness of women's health issues and rising consumer interest in personalized wellness solutions.

Growing Preference for Clean-Label, Plant-Based, and Vegan Supplements:

Today's consumers demand more transparency in the products they consume, with an emphasis on clean-label supplements made from natural ingredients. Plant-based supplements are expected to experience a 9.81% CAGR from 2025 to 2030, driven by growing concerns about sustainability and ethical production. Consumers, particularly younger generations, are increasingly gravitating toward plant-based alternatives to traditional animal-derived supplements like collagen and omega-3 fatty acids. As a result, manufacturers are developing plant-based products that deliver the same benefits as their animal-derived counterparts. These products are seen as more environmentally friendly and socially responsible, aligning with broader trends toward sustainable living.

Healthy-Aging Focus Boosting Multivitamin Demand:

The global aging population has created a surge in demand for supplements that promote healthy aging, particularly multivitamins that support cognitive function, joint health, and cellular regeneration. In regions like Japan, Europe, and China, consumers are increasingly looking for dietary-supplements that help maintain vitality and quality of life as they age. Products that cater to these needs have expanded beyond standard multivitamins, including specific formulations for joint health, heart health, and cognitive function. This shift is driving investment in research and development for age-specific formulations, which are expected to see increased adoption over the next several years.

E-Commerce Growth Enhancing Market Reach:

The rise of e-commerce has significantly influenced the dietary-supplements market, providing consumers with greater access to products and increasing brand visibility. The online retail channel is projected to grow at a CAGR of 13.00% from 2025 to 2030, making it the fastest-growing distribution segment. Consumers can now easily compare prices, read reviews, and access a wide range of dietary-supplements from global and local brands. E-commerce platforms also provide consumers with convenient access to specialized or hard-to-find supplements, driving market growth, especially in regions like North America and Europe.

Dietary-Supplements Market Segmentation:

By Product Type:

- Vitamins: The vitamins segment holds 27.11% of the market share, making it the largest product category. Vitamins, particularly Vitamin D and C, continue to show strong demand due to their health benefits, especially immune support. Multivitamins also remain a popular entry point for new supplement users.

- Prebiotics and Probiotics: This segment is expected to grow at a rapid 9.61% CAGR from 2025 to 2030. Probiotics and prebiotics are gaining popularity for their proven benefits in gastrointestinal health, immune support, and overall wellness.

By Form:

- Capsules and Softgels: Dominating the market with a 38.00% share, capsules and softgels are preferred for their ability to protect sensitive ingredients and provide precise dosing. These forms are popular for vitamins and minerals that require stable delivery.

- Gummie's: The gummy format is experiencing the fastest growth, projected at a 12.01% CAGR from 2025 to 2030. Gummie's have become a popular alternative, especially for children and adults who prefer a more enjoyable way to take supplements.

By Source:

- Synthetic and Fermentation-Derived Products: Holding 56.11% of the market share, synthetic and fermentation-derived supplements are popular due to their cost efficiency and consistent quality. However, increasing consumer demand for plant-based alternatives is challenging the dominance of this segment.

- Plant-Based Supplements: The plant-based segment is expected to grow at a 9.81% CAGR from 2025 to 2030, driven by consumer preferences for natural, sustainable alternatives to synthetic supplements.

By Consumer Group:

- Women: Women account for 34.22% of the market share, with a focus on supplements for hormonal balance, reproductive health, and beauty enhancement. Women's health continues to drive product development in the industry.

- Children: The children's supplements segment is expected to grow at an 11.01% CAGR from 2025 to 2030, fueled by parents' increasing interest in supporting their children's health and development.

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Dietary-Supplements Market Key Players:

The dietary-supplements market is characterized by both large multinational corporations and specialized local players. Key companies leading the market include:

- Amway Corporation: Known for its wide range of dietary-supplements and wellness products.
- Herbalife Ltd.: A prominent player offering nutritional supplements and weight management products.
- Nestlé S.A.: A global leader in consumer health products, including dietary-supplements.
- Bayer AG: Offering a range of dietary-supplements focused on health and wellness.
- Haleon plc: Specializes in vitamins, minerals, and supplements for health maintenance and disease prevention.

These companies are investing in product innovation, clean-label formulations, and e-commerce strategies to cater to evolving consumer preferences.

Conclusion:

The dietary-supplements market is poised for sustained growth, driven by increasing health consciousness, the aging population, and evolving consumer preferences. Innovations in supplement formats, such as gummie's and plant-based products, alongside the growing demand for preventive health measures, are shaping the industry. The expansion of e-commerce platforms and a focus on clean-label products are further driving market dynamics. While challenges such as regulatory scrutiny and the proliferation of counterfeit products remain, the overall outlook for the market is positive. As the global population continues to prioritize health and wellness, the dietary-supplements market is set to expand, offering opportunities for growth and innovation through 2030 and beyond.

Industry Related Reports

Asia Pacific Dietary-Supplements Market - The Asia Pacific Dietary-Supplements Market report segments the industry into Type (Vitamins, Minerals, Proteins and Amino Acids, Herbal Supplements, Fatty Acids, Probiotics, Other Types), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies and Drug Stores, Convenience/Grocery Stores, Online Retail Stores, Other Distribution Channels), and Geography (China, Japan, India, Australia, Rest of Asia-Pacific).

Get More Insights: https://www.mordorintelligence.com/industry-reports/asia-pacific-dietary-supplement-market?utm_source=openpr

North America Dietary-Supplement Market - The North America Dietary-Supplement Market report segments the industry into Product Type (Vitamins and Minerals, Proteins and Amino Acids, Fatty Acids, Herbal Supplements, and more), Form (Tablets, Capsules, Powder, Gummie's, and more), Distribution Channel (Supermarkets/hypermarkets, Pharmacies/drug Stores, Online Retail Stores, and more), and Geography (United States, Canada, Mexico, and more).

Get More Insights: https://www.mordorintelligence.com/industry-reports/north-america-dietary-supplement-market?utm_source=openpr

Middle-East and Africa Dietary-Supplement Market - The Middle-East and Africa Dietary-Supplement Market report segments the industry into By Type (Vitamin and Mineral, Herbal Supplements, Proteins and Amino Acids, Fatty Acid, Probiotics, Other Types), By Distribution Channel (Supermarkets and Hypermarkets, Pharmacies and Drug Stores, Online Channels, Other Distribution Channels), and By Geography (Saudi Arabia, United Arab Emirates, South Africa, Rest of Middle-East and Africa).

Get More Insights: https://www.mordorintelligence.com/industry-reports/middle-east-and-africa-dietary-supplement-market?utm_source=openpr

South America Dietary-Supplement Market - South America Dietary-Supplement Market is segmented by Type (Vitamins and Minerals, Proteins and Amino Acids, Fatty Acids, Probiotics, and Others), By Distribution Channel (Pharmacies and Drugstores, Supermarket/ Hypermarket, Online Channels, and Others) and By Geography

Get More Insights: https://www.mordorintelligence.com/industry-reports/south-america-dietary-supplement-market?utm_source=openpr

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