Growing Demand For Grooming Products Drives Shaver's Market Expansion: Strategic Insights Driving Shavers Market Momentum in 2025

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How Large Will the Shavers Market Size By 2025?
In recent times, the shavers market has experienced significant expansion. The market size is projected to increase from $28.35 billion in 2024 to $30.23 billion in 2025, representing a compound annual growth rate (CAGR) of 6.6%. The surge during the historical period could be linked to factors such as the importance of personal grooming and hygiene, the rise in men's grooming products market, the demand for razor blades and electric shavers, grooming and fashion trends, as well as the aging demographic.

How Big Is the Shavers Market Size Expected to Grow by 2029?
In the forthcoming years, the market size for shavers is projected to exhibit considerable growth, with an expected valuation of $39.28 billion by 2029, advancing at a compound annual growth rate (CAGR) of 6.8%. Factors contributing to this growth within the projected period include the use of sustainable and environmentally friendly materials in shavers, increased focus on women's grooming and inclusivity, AI-intelligent smart shavers, evolving trends in body hair grooming, tailor-made and adjustable shaver settings, as well as the global proliferation of grooming products. The forecast period will also witness several trends such as skin analysis via AI for shaver setting adjustments, shaver subscription and delivery services, 3D-printed and recyclable materials in shavers, shavers possessing UV sterility and disinfection features, waterproof or shower-friendly shavers, and eco-friendly packaging and refilling alternatives.

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Which Key Market Drivers Powering Shavers Market Expansion and Growth?
The shaver's market has seen significant growth due to the rising inclination towards grooming products. These products include hair styling products, beard grooming essentials, and other shaving related goods. Individuals are increasingly investing in these items to enhance their physical appearance, boost their self-confidence, and gain a competitive edge in their personal and professional lives. For instance, Gillette, an American producer of shaving systems and cartridges, and Oral B toothbrushes reported an 8.2% surge in their quarterly operational income in November 2022, raising it to 6.2 billion rupees ($73.9 million). Thus, the escalating preference for grooming products is projected to further stimulate the expansion of the shavers market.

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Which Fast-Growing Trends Are Poised to Disrupt the Shavers Market?
Major players in the shavers market are putting their emphasis on the creation of novel products such as those with waterproof features, tailored for a variety of grooming needs. The concept of a waterproof design pertains to the crafting and production phase where the product is made hardy against water seepage or damage in wet conditions or even when fully submerged in water. Take for example, in July 2024, MANSCAPED, a US-based enterprise that manufactures personal care items, introduced The Dome Shaver Pro, specifically crafted for men who favor a sleek look. This innovative electric shaver is architected for a meticulous head shave using its five-blade design combined with the cutting-edge FlexAdjust Technology that adjusts to the shape of the user's skull. Powered by a 9,500 RPM motor, it ensures a fast and smooth shave, whereas the SkinSafe Technology diminishes the chance of scratches and cuts. With its waterproof design suitable for both wet and dry operations, it also boasts features like a magnetically detachable blade pad, long-lasting recharging battery, a safety cap, a travel lock, and a modern hard-shell case for easy grooming whilst traveling.

What Are the Emerging Segments in the Shavers Market?
The shavers market covered in this report is segmented -

1) By Product: Electric Shavers, Non-electric Shavers
2) By Demographics: Men, Women
3) By Sales Channel: Hyper markets or Super markets, Specialty Stores, Multi-brand Stores, Online Retailers, Other Sales Channels

Subsegments:
1) By Electric Shavers: Foil Shavers, Rotary Shavers, Wet/Dry Shavers, Trimmers and Groomers
2) By Non-electric Shavers: Manual Razors, Cartridge Razors, Shaving Kits

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Who Are the Global Leaders in the Shavers Market?
Major companies operating in the shavers market include Koninklijke Philips N.V., The Procter & Gamble Company, Panasonic Corporation, Wahl Clipper Corporation, Conair Corporation, Super-Max Limited, Société Bic S.A., Havells India Limited, Spectrum Brands Holdings Inc., Edgewell Personal Care LLC, Remington Products Company L.P., Helen of Troy Limited, Harry's Inc., The Eltron Corporation, Ningbo Kaili Electrical Appliance Co. Ltd., Philips Norelco, Braun GmbH, MANGROOMER, Andis Company, Maxam Company, Vivitar Corporation, Optimus Corporation, Emjoi Corporation, Epilady Inc., GEORGE CHARALAMBIDIS LYMBERPA S.A., Ladygroomer, Perfect Life Ideas, PriTech International Inc.

Which are the Top Profitable Regional Markets for the Shavers Industry?
Asia-Pacific. was the largest region in the shavers market in 2024. The regions covered in the shavers market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

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