Champagne Market Projected to Grow Steadily, Valued at US$ 11.18 Bn by 2032 - Persistence Market Research

The global champagne market is experiencing a significant shift as consumption patterns evolve, demographics change, and premium beverage tourism gains traction. As of 2025, the champagne market is valued at US$ 7,923.0 Mn and is forecasted to reach US$ 11,189.6 Mn by 2032, expanding at a steady CAGR of 5.1%. While champagne has traditionally been synonymous with celebration and exclusivity, its reach is widening thanks to new consumption occasions, innovative collaborations, and growing global interest in wine culture.

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Europe remains the dominant region, accounting for 67.1% of the global champagne market share in 2025, bolstered by robust tourism in France's Champagne region and growing cellar visit promotions. Product-wise, Blanc de Blancs leads the segment, with an estimated 27.5% share in 2025, driven by its bright acidity, minerality, and appeal among seafood-loving consumers. Meanwhile, off-trade distribution channels such as online and retail stores will capture 56.2% market share, reflecting increasing champagne purchases for gifting and casual at-home consumption.

Key Highlights from the Champagne Market Report

➤ The global champagne market is set to grow at a CAGR of 5.1% between 2025 and 2032.
➤ Blanc de Blancs will dominate the type segment, holding a projected 27.5% market share in 2025.
➤ Europe will account for 67.1% of global champagne sales in 2025, with France leading the way.
➤ Off-trade channels are estimated to take 56.2% of the market by 2025, due to easy accessibility and consumer convenience.
➤ Rosé champagne is gaining traction for weddings, casual events, and rooftop parties due to its versatile taste and visual appeal.
➤ Champagne is being positioned beyond special events, with cocktails and pairings with gourmet cuisine enhancing everyday consumption.

Market Segmentation Analysis

The champagne market is segmented based on type and distribution channel, catering to diverse consumer preferences.

By type, the market comprises brut, rosé, Blanc de Blancs, Blanc de noirs, prestige cuvée, and demi-sec. Blanc de Blancs is emerging as a favorite, especially among consumers who prefer citrus-forward, crisp, and seafood-friendly champagne. Its light body and finesse make it ideal for early dinners, brunches, and light pairings. Meanwhile, rosé champagne is increasingly popular across casual occasions due to its fuller flavor and visual appeal, often seen in social media-centric events.

By distribution channel, the market is bifurcated into on-trade (restaurants, bars, hotels) and off-trade (retail, online, liquor stores). Off-trade channels are leading, fueled by growing consumer preference for enjoying champagne at home or gifting. On-trade channels, however, continue to play a key role in building brand prestige, especially through curated pairing menus and exclusive champagne events.

Regional Insights

North America
In North America, the United States leads the champagne market. Although alcohol consumption has plateaued, there's increased demand for niche, organic, and vintage champagne labels across high-end retail chains such as BevMo, Total Wine & More, and Whole Foods. Canada is also following suit, with SAQ and LCBO expanding their champagne offerings and luxury restaurants integrating champagne pairings into their menus.

Asia Pacific
Asia Pacific is witnessing exponential growth, especially in Japan and South Korea. Japan imported over 13 million champagne bottles in 2023, driven by its sophisticated dining culture and French culinary influence. South Korea's champagne demand is booming due to luxury branding and celebrity influence, particularly among the younger population. Retailers are reporting surges in sales during events like Valentine's Day and White Day.

Europe
Europe is the undisputed leader in the global champagne market. France, with its iconic Champagne region, continues to attract wine tourism enthusiasts. The U.K. also remains a major market, with 29 million bottles shipped in 2023. Retailers like Waitrose and M&S are expanding premium selections, capitalizing on growing interest in curated and personalized champagne gifting.

Market Drivers

One of the strongest market drivers is the rise of champagne tourism. Affluent travelers are not only exploring vineyards in France but also participating in tasting events, blending workshops, and cellar visits. This trend is transforming champagne into a lifestyle experience. Additionally, evolving consumption habits have brought champagne into casual settings-such as brunches, birthdays, and workplace parties-beyond its traditional celebratory role.

Collaborations between champagne brands and luxury entities (e.g., Lady Gaga with Dom Pérignon) are also boosting demand. These partnerships generate buzz across social media and tap into the aspirational lifestyles of consumers.

Market Restraints

Despite its premium appeal, the champagne market faces restraints. Younger generations, especially in the U.S. and Australia, are increasingly opting for low- or no-alcohol alternatives in the name of health and wellness. This shift is limiting champagne's reach among millennials and Gen Z.

Additionally, price sensitivity is a notable challenge. As a luxury item, champagne often gets replaced by more affordable alternatives like Prosecco and Cava. Economic uncertainties and inflation are pushing consumers toward lower-cost celebratory options.

Market Opportunities

The industry is ripe with collaborative opportunities and celebrity-led marketing campaigns. For example, Dom Pérignon's partnership with Lady Gaga led to a successful product drop with limited-edition bottles and immersive events. Such strategies drive exclusivity, urgency, and social media engagement.

Retailers are also investing in personalized gifting services, allowing consumers to customize labels and packaging. This adds emotional value to the product and strengthens consumer-brand connection, especially around festive seasons and milestone celebrations.

Reasons to Buy the Report

✔ In-depth analysis of emerging trends, regional insights, and consumption patterns in the champagne industry.
✔ Strategic outlook on growth drivers, restraints, and untapped opportunities across key geographies.
✔ Comprehensive segmentation by type and distribution channel to understand consumer preferences.
✔ Competitive landscape with detailed insights into company strategies, collaborations, and recent innovations.
✔ Forecasted market figures and CAGR from 2025 to 2032 to support long-term investment and business planning.

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Company Insights

• LVMH Moët Hennessy Louis Vuitton
• Champagne Taittinger CCVC
• Champagne AYALA
• Societe Jacques Bollinger SA
• Laurent-Perrier Group
• Andre Champagne Cellars
• F. Korbel & Bros.
• Cook's Champagne Cellars
• La Marca USA
• Diageo plc

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