UNIQLO Netherlands and the Amsterdam Fashion Academy honour 750 years of Amsterdam through heritage and one-of-a-kind designs

In celebration of Amsterdam's 750th anniversary, UNIQLO Netherlands and the Amsterdam Fashion Academy have teamed up once again. The project challenged the first-year Bachelor's with Honours Fashion Design students to upcycle UNIQLO stock inspired by 750 years of creativity, culture and innovation in Amsterdam.

Four winning groups have been selected by the expert jury of UNIQLO Netherlands and Atelier Reservé to showcase their collections from June 23rd in the shop window of the UNIQLO store Kalverstraat store in Amsterdam, which is the first UNIQLO store in the Netherlands and opened in 2018. Later this Summer the designs will be on display in the UNIQLO Kongsinplein store. This location opened in October 2024 and features the exclusive RE.UNIQLO Studio in which UNIQLO items can be repaired as well personalized through unique embroidery services. The prestigious display in the city of Amsterdam gives the winner's work a huge visibility.
We are truly inspired by the creativity and craftsmanship of the students from the academy. Their upcycled outfits offer a fresh interpretation of UNIQLO's LifeWear philosophy - practical, thoughtful and Made for All - while weaving in the spirit of Amsterdam's 750-year legacy. This project captures the essence of our RE.UNIQLO strategy: breathing new life into clothing while celebrating local identity and global connection, shared Carlotta Minderhout, Brand Manager at UNIQLO Benelux.
''These denim-rich, upcycled collections show one-of-a kind honour to the city of Amsterdam and what upcycling can look like in fashion designs'', said Aljan Moehamad, visual artist at Atelier Reservé. For Atelier Reservé, one-of-a kind means each garment has its own story with its own unique shape.
Through their partnership, UNIQLO Netherlands and the Amsterdam Fashion Academy can support the development of new talent while bringing upcycling fashion directly to the eyes of a global audience.
www.amsterdamfashionacademy.com
www.uniqlo.com www.fastretailing.com

Amsterdam Fashion Academy
Nieuwe Herengracht 103
1011 RZ Amsterdam
info@amsterdamfashionacdemy.com

About the Amsterdam Fashion Academy
The Amsterdam Fashion Academy is a private international fashion university that offers university-level Bachelor's degrees with Honours in Fashion Design and Fashion Business & Innovation both accredited by Coventry University. The Amsterdam Fashion Academy has been acquired by Luiss Business School in 2020. Luiss Business School is part of the Luiss University, a prestigious and world-renowned private university affiliated with the biggest Italian employers' organization, Confindustria. www.amsterdamfashionacademy.com
Contact for the media:
Petra van der Molen, Marketing & Talent Acquisition Director
vandermolen@amsterdamfashionacademy.com
+31 6 24 35 8001
About UNIQLO LifeWear
Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual's style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people's lives.

About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast-Retailing Group, the others being GU, Theory, PLST, Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. With global sales of approximately 2.77 trillion yen for the 2023 fiscal year ending August 31, 2023 (US $18.92 billion, calculated in yen using the end of August 2023 rate of $1 = 146.2 yen), Fast Retailing is one of the world's largest apparel retail companies, and UNIQLO is Japan's leading specialty retailer. UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has a total of more than 2,400 UNIQLO stores across the world, including Japan, Asia, Europe and North America. The total number of stores across Fast Retailing's brands is now close to 3,600. With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com

About Atelier Reservé
Atelier Reservé is an Amsterdam-based niche brand that has been creating one-of-a-kind garments since 2016. The two 'Reserveboys' behind the brand, visual artist Alljan Moehamad & designer Deyrinio Fraenk, are focused on bringing old stock fabrics, used materials and vintage garments back to life. Redesigning and reinventing a combination of old and new blended in a unique garment with strong Japanese references. Without explicitly highlighting its sustainable and organic nature, Atelier Reservé gives an authentic touch to quality garments that naturally occurs as a result of day-to-day wear and tear. For Atelier Reservé, 'one-of-a-kind' means each garment has its own story with its own unique shape. Colours will vary, style will stay. https://shop.reserveboys.com/collections/atelier-1

This release was published on openPR.