Global Population Growth Fuels Expansion Of The Male Toiletries Market Emerges as a Core Driver of the Male Toiletries Market in 2025

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What Is the Expected CAGR for the Male Toiletries Market Through 2025?
Over the past few years, the male toiletries market has seen robust growth. This market size is forecasted to expand from $27.6 billion in 2024 to $29.08 billion in 2025, with a compound annual growth rate (CAGR) of 5.4%. Several factors have contributed to this growth in the past years, including the emergence of e-commerce, changes in gender norms, influenced by media and advertising, evolving lifestyles, and a rise in disposable income.

What's the Projected Size of the Global Male Toiletries Market by 2029?
The market size for male toiletries is projected to witness substantial growth in the upcoming years, with expectations to reach $37.68 billion in 2029, growing at a compound annual growth rate (CAGR) of 6.7%. This expansion in the forecast period is a result of factors such as personal grooming habits, an increase in men's skincare knowledge, online subscription services, as well as the use of natural and organic ingredients, all coupled with an aging male demographic. The forecast period is set to showcase prime trends including travel-friendly toiletries, products that are eco-friendly and sustainable, gender-neutral products, cb*d*-enriched items, and intelligent grooming tools.

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Top Growth Drivers in the Male Toiletries Industry: What's Accelerating the Market?
The global increase in population is anticipated to boost the expansion of the male toiletries sector. Male toiletries are items utilized by men for personal cleanliness, including oils, shampoos, deodorants, conditioners, soaps, face washes, hair gels, lotions, balms, perfumes, shaving cream, and razors. For example, the World Population Prospects 2022 report by the United Nations Department of Economic and Social Affairs, an international organization from the UK dedicated to achieving social, economic, and environmental goals, predicts the global population will touch 8.0 billion in mid-November 2022, an increase from the estimated 2.5 billion in 1950. This includes an addition of 1 billion since 2010 and 2 billion since 1998. The most densely populated areas in 2022 were Eastern and South-Eastern Asia, with 2.3 billion people or 29%, and Central and Southern Asia with 2.1 billion, accounting for 26% of the global population. Thus, the population hike should act as a catalyst for the male toiletries market's expansion.

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What Trends Will Shape the Male Toiletries Market Through 2029 and Beyond?
Leading businesses in the male toiletries market are strategizing to extend their product assortment by launching men's grooming products. This is to accommodate the increasing demand for specialized skincare, haircare, and grooming solutions exclusively designed for men. The concept behind men's grooming products involves creating a variety of personal care goods to help men maintain their hygiene, appearance, and personal grooming. The aim is to encourage an all-encompassing, inventive self-care regimen for men. A case in point is Piramal Pharma Limited, an Indian enterprise, that launched a men's grooming product range named BOHEM, in April 2024. This range consists of a hair removal spray, a beard growth oil, and an underarm roll-on. BOHEM is committed to diversifying its product range to incorporate face washes, serums, and shower gels which cater to the multifaceted needs of contemporary men; thereby embodying the brand's intent to provide all-inclusive grooming solutions.

What Are the Main Segments in the Male Toiletries Market?
The male toiletries market covered in this report is segmented -

1) By Product: Deodorants, Haircare Products, Skincare Products, Shower Products
2) By Type: Mass Products, Premium Products
3) By Distribution Channel: Super markets And Hyper markets, Pharmacies, Specialty Stores, Departmental Stores, Other Distribution Channels

Subsegments:
1) By Deodorants: Roll-On Deodorants, Spray Deodorants, Stick Deodorants, Natural Or Organic Deodorants
2) By Haircare Products: Shampoos, Conditioners, Hair Styling Products, Hair Treatments
3) By Skincare Products: Facial Cleansers, Moisturizers, Sunscreens, Shaving Products
4) By Shower Products: Body Wash, Bar Soap, Shower Gels, Exfoliating Scrubs

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Which Top Companies are Driving Growth in the Male Toiletries Market?
Major companies operating in the male toiletries market include Beiersdorf AG, L'Oréal S.A., The Procter & Gamble Company, Shiseido Company Limited, The Estée Lauder Companies Inc., Coty Inc., Molton Brown Limited, Vi-John Group, Unilever plc, Edgewell Personal Care, Koninklijke Philips N.V., Natura & Co., Colgate-Palmolive Company, Johnson & Johnson, The Hut.com Ltd., Brickell Brands LLC, The Hut.com Limited, Baxter of California LLC, Bulldog Skincare Limited, Harry's Inc., Jack Black LLC, Aramis Inc., Malin+Goetz LLC, Menaji Worldwide LLC, Men's Society Limited, Murdock London Limited, Neville Limited, Proraso S.r.l., Recipe for Men AB, Taylor of Old Bond Street Limited, The Art of Shaving LLC, Truefitt & Hill Limited, Uppercut Deluxe Pty. Ltd.

Which Regions Will Dominate the Male Toiletries Market Through 2029?
North America was the largest region in the male toiletries market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the male toiletries market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

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