Press release
2025 Lead Intelligence Software Market Outlook: Key Indicators Shaping Growth Through 2034
Lead Intelligence Software
What Will the Lead Intelligence Software Industry Market Size Be by 2025?
The market size for lead intelligence software has seen substantial growth recently. Predictions show an increase from $7.68 billion in 2024 to $8.18 billion in 2025, representing a compound annual growth rate (CAGR) of 6.5%. Past growth in this market can be traced back to various factors including the surge in data volume and variety, the spreading and diversification of markets, a concentrated emphasis on client experience and customization, the advancement of marketing automation, and a shift towards data-based decision making.
What's the Long-Term Growth Forecast for the Lead Intelligence Software Market Size Through 2029?
The market size for lead intelligence software is projected to experience notable increase in the approaching years. It is expected to arrive at $11.8 billion by the year 2029, escalating at a compound annual growth rate (CAGR) of 9.6%. The surge during this estimated period is due to the advent of solutions specific to the industry, ongoing advancements and enhancements of features, emphasis on user-friendly interfaces and access, embrace of mobile-compatible solutions, and the worldwide expansion of sales and marketing endeavours. The rising significance of intent data also contributes to this growth. Key trends for the forecast period encompass advanced data analysis and machine learning, amalgamation with customer relationship management (CRM) systems, real-time scoring and prioritization of leads, AI-facilitated predictive analytics, and tracking of behavior and intent data.
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What Are the Key Growth Drivers Fueling the Lead Intelligence Software Market Expansion?
The boost in the lead intelligence software market is anticipated to be fueled by a surge in enterprise IT expenditure. IT spending encompasses all expenditures on an organization's technology systems and services, including remuneration for IT professionals and costs related to the building and upkeep of company-wide systems. Lead intelligence software aids businesses in asserting and verifying the optimal lead data for marketing use. For example, a survey by the US newspaper TechCrunch in 2022 predicts a 6.7% annual increase in IT spending. As a result, the rise in IT investment among enterprises is stimulating the expansion of the lead intelligence software market.
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What Are the Key Trends Driving Lead Intelligence Software Market Growth?
Prominent companies in the lead intelligence software market are creating innovative and technologically sophisticated solutions like lead analytics to provide superior services with enhanced features to their customers. Lead analytics essentially involves analyzing and deciphering data linked with potential clients (leads), with the aim of refining marketing approaches, boosting conversion rates, and augmenting overall sales performance. To cite an example, Planck, a tech platform based in the US, rolled out the Prospect Intelligence Platform in March 2022. The utilization of Planck's Prospect Intelligence platform allows carriers to reduce costs associated with customer acquisition, promote growth and expansion, and improve the experiences of both agents and customers. Billions of data points are gathered by the platform's unique technology using a variety of sources on the web, like public records and non-indexed information. These data are subjected to deep-learning algorithms that yield highly precise insights. Insurers can use real-time data to spot prospects that meet their risk acceptance and eligibility requirements, enabling them to effectively pinpoint pre-underwritten policyholders right at the quoting stage, prior to the underwriting procedure.
How Is the Lead Intelligence Software Market Segmented?
The lead intelligence software market covered in this report is segmented -
1) By Type: On-Premises, Cloud-Based
2) By Enterprise Size: SMEs, Large Enterprises
3) By Industry Vertical: BFSI, Food And Beverages, Health, Wellness And Fitness, Logistics And Supply Chain, Retail And Manufactures, Other Industry Verticals
Subsegments:
1) By On-Premises: Standard On-Premises Solutions, Customizable On-Premises Solutions
2) By Cloud-Based: Subscription-Based Solutions, Freemium Models, Pay-As-You-Go Solutions
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Which Companies Are Leading the Charge in Lead Intelligence Software Market Innovation?
Major companies operating in the lead intelligence software market include Datanyze Inc, Lead411 Inc., Oceanos Inc., Growlabs Technologies Inc., RocketReach LLC, LeadIQ Inc., LeadFuze Inc., CallidusCloud Inc., BuzzBuilder Pro LLC, LeadLake Inc., Cognism Limited, Koncert AI Inc., Diginius Ltd., LeadGenius Inc., Sales Leads Inc., Slintel Inc., Appier Inc., GumGum Inc., International Business Machines Corporation (IBM), Heuritech SAS, NetBase Quid Inc., Quantcast Corporation, Persado Inc., Albert Technologies Ltd., Conversica Inc., Salesforce. com Inc., Brave Bison Group plc, War Room Inc.
Which Regions Are Leading the Global Lead Intelligence Software Market in Revenue?
Asia-Pacific was the largest region in the lead intelligence software market in 2024. The regions covered in the lead intelligence software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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