U.S. Yogurt Market Likely to Experience Growth, Valued at US$ 15.20 Bn by 2032 - Persistence Market Research

The U.S. yogurt market is poised for steady expansion, fueled by shifting consumer preferences toward healthier food options, a rising demand for on-the-go nutrition, and innovations in plant-based offerings. The market is anticipated to grow from US$ 9,942.8 million in 2025 to US$ 15,204.2 million by 2032, reflecting a robust CAGR of 6.3% during the forecast period. This growth trajectory is underpinned by the rising adoption of yogurt as a functional food due to its probiotic properties, calcium richness, and ability to support digestive and immune health.

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Several major trends are shaping the market landscape. These include the growing popularity of non-dairy yogurt alternatives, especially almond, oat, and coconut-based products; the rise in plain yogurt consumption driven by and low-carb diets; and the emergence of savory yogurt flavors. As U.S. consumers increasingly seek products that align with their wellness goals, yogurt brands are innovating with clean-label, high-protein, and sugar-reduced formulations.

Key Highlights from the Report

➔ Southeast U.S. is forecast to account for 37.7% of the market in 2025 due to promotional multipack deals.
➔ Non-dairy yogurt is expected to capture 48.2% share in 2025 amid growing vegan and lactose-intolerant populations.
➔ Plain yogurt is projected to dominate with a 52.6% share in 2025 owing to its versatility and high protein content.
➔ Dessert-style layered yogurts with textures and indulgent flavors are trending in niche segments.
➔ Partnerships with fitness influencers are helping brands enhance credibility and consumer engagement.
➔ West U.S. is experiencing a 7.1% annual increase in yogurt sales due to functional product demand.

Market Segmentation

The U.S. yogurt market is segmented based on type, product, distribution channel, and region. In terms of type, it includes dairy-based and non-dairy yogurt. The non-dairy segment is gaining popularity, especially among lactose-intolerant consumers and those following vegan diets. Products made from almonds, coconuts, oats, and soy are increasingly available in retail aisles.

By product, the market is categorized into plain and flavored yogurt. Plain yogurt is anticipated to lead due to rising interest in clean-label and high-protein diets. It is often preferred for its versatility and probiotic benefits. Flavored yogurt, though still popular, is expected to witness slower growth due to increasing scrutiny over added sugars.

Distribution channels include supermarkets/hypermarkets, specialty stores, convenience stores, online retail, and others. Supermarkets remain dominant, but online retail is growing rapidly as consumers embrace e-commerce for health and grocery products.

Regional Insights

West U.S.: Cities like Los Angeles, San Francisco, and Seattle are driving demand for high-protein, dairy-free, and organic yogurts. The region is home to brands like Kite Hill and Forager Project that innovate with cashew and almond-based yogurts. Retail chains like Whole Foods and Sprouts are crucial for these product launches.

Southeast U.S.: Expected to lead the market with a 37.7% share in 2025. Price-sensitive consumers in states such as Alabama and Georgia prefer affordable multipacks and fruit-based yogurts. Supermarkets like Publix play a key role by offering value-for-money deals.

Midwest U.S.: Demand is increasing for probiotic-rich and functional yogurts. States like Wisconsin and Ohio show growing interest in immunity-boosting options, especially among the elderly. Retailers like Kroger and Hy-Vee are instrumental in offering discounts on family packs and tubs.

Market Drivers

The primary driver of the U.S. yogurt market is the shift toward convenient and nutritious snacking. The popularity of single-serve cups, pouches, and drinkable yogurts fits well with the fast-paced lifestyle of Gen Z and millennial consumers. Products like Go-GURT are now targeting adults with upgraded packaging and cleaner labels. Additionally, yogurt's health benefits, including digestive support, immune enhancement, and weight management, are drawing consumer interest.

Market Restraints

Despite growing popularity, concerns about sugar content and artificial additives in flavored yogurt are hampering growth. USDA data shows nearly 43% of U.S. consumers avoid yogurt due to added sugars. This is particularly problematic for products marketed to children or in fruit flavors, some of which contain up to 18 grams of sugar per serving. Such factors are pushing health-conscious consumers to opt for alternatives or avoid the category entirely.

Market Opportunities

There is considerable room for innovation in the plant-based yogurt segment. Many consumers cite poor taste, texture, and low protein content as reasons for not repurchasing. Brands that address these gaps have a chance to capture market share. Launching almond, soy, or oat-based yogurt with improved flavor profiles, protein levels, and clean-label formulations can tap into unmet demand.

Reasons to Buy the Report

✔ Comprehensive outlook of the U.S. yogurt industry from 2019 to 2032.
✔ In-depth segmentation analysis including type, product, and regional trends.
✔ Valuable insights into consumer preferences and emerging trends such as savory yogurt.
✔ Identification of major growth drivers, challenges, and innovation opportunities.
✔ Competitive landscape overview with company strategies and recent developments.

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Company Insights

• Danone
• Chobani LLC
• General Mills Inc.
• Lactalis
• FAGE USA Dairy Industry Inc.
• Dairy Farmers of America Inc.
• Anderson Erickson Dairy
• Hain Celestial Group
• Tillamook County Creamery Association
• Dean Foods

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