India Pet Food Market to Maintain Upward Trajectory, Estimated at US$ 1.46 Bn by 2032 - Persistence Market Research

India's pet food market is witnessing a remarkable transformation driven by evolving consumer perceptions and increasing pet adoption. The market size is anticipated to surge from US$ 773.7 million in 2025 to US$ 1,465.6 million by 2032, expanding at a CAGR of 9.6% during the forecast period. This rapid growth is largely attributed to the rising tendency of treating pets, especially dogs and cats, as family members. Urbanization, lifestyle changes, and a growing middle-class population with disposable income are fueling this trend, leading to heightened awareness of pet health and nutrition.

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Food is poised to emerge as the leading product segment, expected to account for 28.2% market share by 2025. Meanwhile, West India is projected to lead regionally with 33.6% share, particularly driven by the growing number of nuclear families and pet-friendly housing societies in urban centers such as Mumbai and Pune. Online channels are gaining prominence as well, expected to capture 31.6% share in 2025 due to the convenience of doorstep delivery and wider product variety.

Key Highlights from the Report:

➤ Food segment expected to hold 28.2% share in 2025 driven by high adoption of dogs and cats.
➤ Online platforms projected to command 31.6% market share due to convenience and wide product variety.
➤ West India to lead the regional market with 33.6% share in 2025 owing to pet-friendly urban environments.
➤ Rising demand for vet-recommended, condition-specific, and breed-focused pet food.
➤ D2C pet brands introducing personalized, vet-backed formulations and supplements.
➤ Homegrown brands leveraging traditional Indian ingredients for functional pet food innovations.

Market Segmentation

In terms of product type, the market includes food, pet nutraceuticals/supplements, pet treats, and veterinary diets. The food segment dominates due to a growing shift from homemade meals to commercial, nutritionally-balanced options. Pet treats are also on the rise, particularly for training purposes among new pet owners.

By distribution channel, the online segment leads thanks to the digital revolution and ease of purchase. Specialty stores and supermarkets/hypermarkets also play crucial roles, especially in urban and semi-urban India, where organized retail is expanding.

Regional Insights

West India holds a dominant position with urban centers such as Mumbai and Pune at the forefront. Increasing pet adoption, availability of premium products, and rising disposable incomes have made this region a pet care hotspot.

East India is emerging, with cities like Kolkata and Guwahati seeing steady growth in pet food sales. Homegrown brands and organized pet stores are creating awareness and accessibility in these markets.

South India showcases high consumption rates, especially in Bengaluru, Hyderabad, and Chennai. Awareness of pet wellness, dual-income families, and technological accessibility are boosting demand.

Market Drivers

India's shift toward premium and specialized pet food products is a key growth driver. With the rising prevalence of lifestyle-related diseases among pets, there's increased interest in breed, age, and condition-specific diets. Ingredients such as probiotics, omega fatty acids, and digestible proteins are gaining attention. Pet health awareness, digital content consumption, and vet recommendations continue to shape purchasing behaviors.

Market Restraints

The market faces challenges from rising raw material costs and inflation. Prices for ingredients like milk, cereals, and chicken surged between 2022 and 2023, forcing manufacturers to increase product prices. This affects affordability, particularly for middle-income households and new pet owners in tier 2 and 3 cities where budget sensitivity is high.

Market Opportunities

The growing demand for functional pet food presents a lucrative opportunity. Brands are formulating products that promote digestive health, immunity, and longevity using ingredients like moringa and curcumin. D2C brands such as Wiggles have seen a surge in demand for condition-specific offerings like renal diets and immune-boosting supplements, signaling a broader acceptance of holistic pet wellness.

Frequently Asked Questions (FAQs):

◆ How big is the India pet food market in 2025?
◆ Who are the key players operating in the India pet food market?
◆ What is the projected growth rate of the India pet food market through 2032?
◆ What is the market forecast for pet food in India by 2032?
◆ Which region is estimated to dominate the India pet food industry during the forecast period?

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Company Insights

• Mars Incorporated
• Nestle (Purina)
• IB Group (Drools Pet Food Pvt. Ltd.)
• General Mills Inc.
• FARMINA PET FOODS
• ADM
• Virbac
• Charoen Pokphand Group
• Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
• Schell & Kampeter Inc. (Diamond Pet Foods)

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This release was published on openPR.