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Emerging Trends to Reshape the Location Analytics Market: Advancements In Location Analytics as a Key Influencer
Location Analytics Market
Location Analytics Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The growth trend of the location analytics market has picked up speed in the past few years, escalating from $23.31 billion in 2024 to an anticipated $26.33 billion in 2025. This progress signifies a compound annual growth rate (CAGR) of 12.9%. Numerous factors have contributed to this historic growth, including the integration of GPS technology into smartphones, the rising popularity of location-based services (LBS), the implementation of geographic information system (GIS), the increasing application of location analytics in retail for targeted marketing, and the adoption of location-based analytics in managing supply chains.
Location Analytics Market Size Forecast: What's the Projected Valuation by 2029?
Predicted expansion in the location analytics market is slated for rapid growth in the coming years, expected to reach a staggering $49.34 billion by 2029, with a compound annual growth rate (CAGR) of 17.0%. This growth, forecasted for the next period, is primarily driven by factors such as the broader application of location analytics in the internet of things (IoT), a surge in demand for real-time location intelligence, the incorporation of location analytics with artificial intelligence (AI), its implementation in the infrastructure of smart cities, and the rising use of location-based analytics in healthcare. Key trends highlighting the forecast period comprise advancements in indoor location analytics solutions, focus on privacy and ethical employment of location data, integration of augmented reality (AR) with location analytics, application of location analytics in predictive analytics, and the execution of location analytics in risk management and security.
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What Are the Drivers Transforming the Location Analytics Market?
The growth of the location analytics market is anticipated to be fuelled by the rising use of spatial data and analytical tools. These tools enhance comprehension, insights, decision-making, and forecasting by employing geographic data layers, like traffic, weather, geography, and more. For instance, Impact Networking, a US-based firm specializing in integrated business technology, reported an average return on investment of 1300% for businesses utilizing business intelligence and analytics. Thus, it's plausible that augmented use of spatial data layers and analytics mechanisms is propelling the expansion of the location analytics market. Such data can help estimate demand, detect supply chain disruptions, aid in infrastructure planning, and offer other benefits.
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What Long-Term Trends Will Define the Future of the Location Analytics Market?
Prominent firms in the location analytics sector are pioneering sophisticated solutions, such as platforms for location intelligence, to deliver superior features and better service to their clientele. Such platforms are software solutions that collate, analyze, and visually represent geospatial data to generate useful insights for strategic planning and decision making in diverse industries. For example, in May 2023, Unacast, an American company specializing in location intelligence and insights, introduced Unacast Insights. This pioneering location intelligence platform caters to real estate investors, retailers, and marketers wishing to grasp the movement patterns of people within the United States and specific areas of interest. The platform is beneficial in engaging with migration and demographic trends at state, city, and zip code levels - facilitating users in deciphering foot traffic trends in specific venues or point of interest.
Which Segments in the Location Analytics Market Offer the Most Profit Potential?
The location analytics market covered in this report is segmented -
1) By Location Type: Outdoor Location, Indoor Location
2) By Component: Solutions, Services
3) By Deployment Mode: On Premise, Cloud
4) By Application: Risk Management, Customer Experience Management, Remote Monitoring, Supply Chain Planning And Optimization, Emergency Response Management, Location Selection And Optimization, Other Applications
Subsegments:
1) By Outdoor Location: Geospatial Analytics, GPS Data Analytics, Mobile Location Analytics
2) By Indoor Location: Wi-Fi Analytics, Bluetooth Beacons, RFID Tracking, Indoor Mapping Solutions
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Which Firms Dominate the Location Analytics Market by Market Share and Revenue in 2025?
Major companies operating in the location analytics market include Alteryx Inc., Cisco Systems Inc., CleverMaps Inc., Environmental Systems Research Institute Inc. (ESRI), GaliGeo, Google LLC, Here Technologies, Hexagon AB, Indoor Atlas Ltd, Lepton Software Limited, Microsoft Corporation, Pitney Bowes Inc., PlaceIQ Inc., Precisely Inc., SAP SE, SAS Institute Inc., Sparkgeo Consulting Inc., TIBCO Software Inc., TomTom International BV, Zebra Technologies Corporation, GapMaps, Hardcastle GIS Solutions Inc., Locale. ai Inc., Mapidea Lda, NEWGROVE Limited, Orbica Limited, Placense, Esri Technologies Limited, International Business Machines Corporation (IBM), CleverAnalytics AS, Foursquare Labs Inc., Geoblink S. L., Mapbox Inc., Near Pte Ltd., Geospark Analytics, Geosys Enterprise Solutions Pvt. Ltd., Geotab Inc.
Which Regions Offer the Highest Growth Potential in the Location Analytics Market?
North America was the largest region in the location analytics market in 2024.The regions covered in the location analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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