Press release
From Iconic to Intelligent: ArcSoft Celebrates the Launch of the New Land Rover Defender in the UK
Land Rover has officially unveiled the next-generation Defender in the UK - a true symbol of rugged heritage enhanced by cutting-edge innovation. This new model combines powerful design, refined user experience, and intelligent technology to set a new benchmark for luxury off-roading.The redesigned Defender features a more muscular profile, signature lighting, and an intuitive 13.1-inch center touchscreen. But beyond aesthetics and ergonomics, the vehicle embraces smart mobility with features like Adaptive Off-Road Cruise Control and AI-powered Driver Attention Monitoring.
These intelligent upgrades offer drivers enhanced control, awareness, and comfort - even on unpaved terrain - and signal Land Rover's continued leadership in integrating digital intelligence with mechanical prowess.
ArcSoft, as a global leader in visual AI solutions, is honored to contribute to this transformation. Our deep expertise in environmental perception and intelligent driver assistance supports safer, smarter journeys across the globe. We are committed to helping the automotive industry advance cockpit intelligence, enhance situational awareness, and elevate the in-car experience.
Looking forward, ArcSoft remains focused on open collaboration and AI innovation at scale - driving the future of intelligent mobility together with our partners.
ArcSoft
46657 Fremont Blvd.Fremont CA 94538 USA
ArcSoft is a leading algorithm and software solutions provider in the computer vision industry, serving OEM customers around the world with cutting edge technologies, enabling advanced AI vision products in digital cameras, smartphones, smart cars, smart glasses, and other digital devices.
Since its founding 30 years ago, ArcSoft has been focusing on digital image processing, computational photography, computer vision, and AI technologies. During the past 30 years, ArcSoft has helped smartphone makers and digital electronics manufacturers to ship billions of products embedded with ArcSoft products, improving the image capture processes and picture/ video qualities with exciting new features and fulfilling user experiences.
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