Global Hair Care Market to Reach USD 110.97 Billion by 2030, Driven by Demand for Multi-functional, Sustainable, and Personalized Products - Mordor Intelligence

According to Mordor Intelligence, the global Hair Care Market is projected to reach USD 110.97 billion by 2030, up from USD 93.89 billion in 2025, growing at a CAGR of 3.4% during the forecast period. This steady expansion is fueled by rising disposable incomes, shifting consumer lifestyles, and an increased emphasis on self-care routines. With concerns such as hair loss, damage from styling tools, and scalp health becoming more prevalent, consumers are seeking solutions that combine efficacy with convenience and natural benefits.

The market is experiencing growing interest in premium and clean-label products, particularly those offering targeted benefits like repair, moisture retention, dandruff control, and color protection. The trend toward personalization, coupled with growing environmental awareness, is leading to the emergence of sustainable and vegan hair care formulations. Moreover, technological advances in product delivery and ingredients are further expanding the market scope, with solid formats, skin-grade actives, and bio-diffusion technology gaining traction.

Report Overview:https://www.mordorintelligence.com/industry-reports/hair-care-market-industry?utm_source=openpr

Key Trends: Personalization, Clean Beauty, and Multi-functional Products

Surge in Multi-functional and Damage Repair Products

Hair care routines are evolving toward efficiency and performance. Consumers increasingly prefer products that address multiple issues, such as repairing damaged hair while providing hydration and protection from environmental stress. This shift has led to the development of multi-purpose products incorporating active ingredients like keratin, collagen, and essential oils.

For instance, Latin American brand Ceremonia launched a shampoo and conditioner duo aimed at holistic hair care, while Epres and Marc Anthony introduced product lines focusing on bond repair and deep nourishment. These products are particularly attractive to millennials dealing with stress-related hair damage, aligning with the demand for comprehensive, time-saving solutions.

Rising Incidence of Hair Concerns

Hair thinning, dandruff, and scalp sensitivity are now common across age groups due to pollution, stress, and chemical exposure. In the U.S. alone, approximately 50 million men and 30 million women are affected by androgenetic alopecia. This demand has fostered a market for specialty solutions, such as Dr.FORHAIR's Folligen Shampoo and Ouai's anti-dandruff shampoo, both designed with clinically tested and FDA-compliant ingredients. Hair loss treatment products are among the fastest-growing segments, projected to grow at 7.6% annually through 2029.

Sustainability and Clean Labels Reshape the Market

Eco-conscious consumers are steering demand toward sulfate-free, paraben-free, and vegan hair care. The solid hair care trend, particularly shampoo bars, is expanding as brands reduce packaging waste and water content. Brands like Fekkai and COCO & EVE are incorporating skin-grade actives such as retinol and pre/probiotics, while also innovating with green aerosols and recyclable packaging.

Texture-Specific and Inclusive Products

With 65%-75% of women worldwide having textured hair, brands are increasingly launching products tailored to curly, coily, wavy, and fine hair types. The inclusion of natural oils and clean-label ingredients ensures these products offer both nourishment and styling capabilities without harsh chemicals, addressing an underserved but growing segment in the market.

Market Segmentation: Diverse Products and Channels Shape the Industry

By Product Type

- Shampoo: Holding the largest market share (42.2% in 2024), shampoos remain essential to daily grooming. The category is expanding with formulations targeting dandruff, hair fall, and color retention.
- Hair Loss Treatment Products: The fastest-growing segment, driven by increased awareness and rising prevalence of alopecia. Brands are prioritizing clinically tested ingredients to deliver visible results.
- Hair Colorants: Driven by self-expression trends and fashion cycles, the segment sees increasing demand for at-home coloring kits and natural, semi-permanent dyes.
- Conditioners and Styling Products: Conditioners are focusing on moisture-locking and multi-functionality, while styling products are trending toward vegan and clean beauty options.
- Perms and Relaxants: Experiencing a resurgence, particularly among ethnic groups, with newer, gentler formulations that minimize hair damage.

By Distribution Channel

- Supermarkets/Hypermarkets: Largest distribution segment with projected 2024 sales of USD 32.6 billion, due to convenience and variety.
- Online Stores: Fastest-growing segment (5.5% CAGR through 2029), driven by e-commerce penetration and digital-first marketing strategies.
- Specialty Stores: Gaining traction among consumers seeking expert recommendations and premium, curated selections.
- Drugstores and Pharmacies: Trusted for efficacy-focused products and driven by growing demand for solutions to medical hair concerns.
- Others (Salons, Warehouse Clubs, Direct Retailers): Salons cater to premium users, while warehouse clubs and direct retailers attract budget-conscious consumers.

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Key Players: Consolidation and Innovation Define Market Leaders

The global hair care industry is moderately consolidated, with major multinationals holding dominant shares while competing against agile regional and niche players.

- L'Oréal SA: Continues to lead with a wide range of products spanning mass, premium, and professional categories. Known for investing heavily in R&D and sustainability initiatives.
- Procter & Gamble: Offers global household names like Pantene and Head & Shoulders, with a growing focus on personalization and digital outreach.
- Unilever PLC: Combines accessibility with targeted care in its offerings through brands like Dove and TRESemmé. The company emphasizes clean-label ingredients and socially conscious branding.
- Henkel AG & Co. KGaA: Known for its presence in the hair color segment via Schwarzkopf, with increasing investments in clean and natural product lines.-
- Johnson & Johnson: Focused on scalp health and medicated treatments, particularly in the pharmacy and therapeutic segments.
- Estée Lauder, KAO Corporation, Revlon Inc., John Paul Mitchell Systems, and Beiersdorf AG: Each playing specialized roles across salon, professional, and consumer markets, often emphasizing premium positioning and ingredient transparency.

These companies are prioritizing sustainable sourcing, ingredient traceability, and e-commerce growth to stay relevant in a fast-evolving industry.

Conclusion: Hair Care Market Set for Resilient, Consumer-Centric Growth

The global hair care market is well-positioned for steady growth through 2030, driven by rising consumer awareness, the diversification of hair concerns, and a marked shift toward sustainable and multi-functional products. As consumers demand greater transparency, efficacy, and personalization in their routines, brands that respond with authentic, science-backed, and clean-label formulations will be best placed to thrive.

Whether it's through premium salon treatments, everyday shampoos, or hair loss therapies, the industry is adapting to varied consumer needs across regions, hair types, and lifestyles. With robust distribution networks and innovation pipelines, top players are reinforcing their positions while creating room for emerging brands to meet niche and personalized demands. The future of the hair care market lies in balancing performance with planet-conscious practices, and in delivering effective, inclusive solutions for a global audience.

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