Granular Urea Market Set for Rapid Growth and Trend by 2025-2032 Key Drivers And Analysis |CF Industries Holdings, Inc., Yara International ASA, Saudi Arabian Fertilizer Company

The granular urea market is integral to global fertilizer supply chains. Rising crop yields and sustainable farming practices drive demand for high-nutrient formulations, creating robust market opportunities. Our market analysis outlines market growth dynamics through 2032 and highlights key market challenges. This granular urea market report underpins industry size, market revenue forecasts, and business growth strategies.

Market Size and Overview-

The Global Granular Urea Market size is estimated to be valued at USD 45.07 Bn in 2025 and is expected to reach USD 63.00 Bn by 2032, exhibiting a CAGR of 4.9% from 2025 to 2032. The market scope encompasses grade (agricultural and industrial), application (row crops, horticulture, turf & ornamental), and distribution (direct, distributor, e-commerce) segments. Granular urea market size growth is driven by rising global fertilizer demand, particularly in Asia Pacific where import volumes reached 22 million tons in 2024. Market forecast data reflects a steady rise in nitrogen-based fertilizer consumption, aligning with evolving agricultural intensity and sustainability goals.

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Key Takeaways:

• North America: Robust uptake in corn and wheat cultivation markets.
• Latin America: Growth driven by soy and sugarcane planting cycles.
• Europe: Demand from precision farming intensified nitrogen application efficiency.
• Asia Pacific: Rice paddies fuel granular urea consumption surge.
• Middle East: Expanding arid-land farming boosts fertilizer requirements.
• Africa: Irrigation projects increase fertilizer adoption in key markets.
• Application: Row Crops, Horticulture, Turf & Ornamental - Corn farms saw 10% yield gain.
• Distribution Channel: Direct, Distributor, E-commerce - Online sales rose 15% in 2025.
• Grade: Agricultural & Industrial - Industrial-grade use in adhesives grew 5% revenue.

Growth Factors (Market Drivers):
• Rising global population and protein-rich diet demands spurred use, lifting granular urea consumption by 6.2% in 2024.
• Government incentives for sustainable agriculture in India and Brazil increased fertilizer subsidies by 12% year-on-year.
• Advancements in coating technologies improved nitrogen release profiles, raising adoption of slow-release urea by 18% in Europe.
• Expansion of bioethanol and resin industries elevated industrial-grade granular urea demand by 4% in 2025.
• Ongoing modernization of agri-supply chains cut logistics costs, boosting farm-gate accessibility by 9% in North America.
Our market research underscores the role of micro-nutrient blends in enhancing seasonal demand.

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Market Trends:
• According to our latest granular urea market report, proliferation of digital agronomy platforms increased precision application, improving nitrogen use efficiency by 12% in 2025.
• Uptake of nitrification inhibitors with granular urea spiked by 25% in Latin America to reduce runoff.
• Green ammonia initiatives triggered 5% of global urea capacity to shift toward renewable feedstocks in 2024.
• Custom-blended granular urea offerings tailored for high-value horticulture surged 22% in Europe last year.

Actionable Insights:
• Market Share Dynamics: Asia Pacific import growth hints at shifting market share pockets.
• Production Capacity: Global urea output reached 185 million tons in 2024, up 3% annually.
• Pricing Dynamics: Spot granular urea prices averaged USD 290/ton in Q2 2025, narrowing 8% volatility.
• Exports: Leading exporters shipped 15.4 million tons in 2024, with Canada and Russia dominating routes.
• Imports: Asia Pacific imported 22 million tons in 2024, up 4% from previous year.
• Application Efficiency: Precision dosing tools reduced field application rates by 10%, cutting costs by USD 15/ha.
• Farm-Level Adoption: Digital soil mapping adoption rose to 30% of large-scale farms in Europe in 2025.

Key Players:
• CF Industries Holdings, Inc.
• Yara International ASA
• Saudi Arabian Fertilizer Co.
• Nutrien Ltd.
• OCI NV
• EuroChem Group AG
• Coromandel International Ltd.
• The Mosaic Company
• IFFCO
• Aditya Birla Group
• SUEZ
• Sinofert Holdings Ltd.

In 2024, CF Industries expanded Donaldsonville capacity by 0.5 Mt, accelerating granular urea market share gains by 4%. Yara International's N-Boost digital service launched in early 2025, driving a 12% increase in customer retention across Europe. Nutrien forged a Latin America partnership in 2024 to bundle inputs and advisory, boosting granular urea market revenue by 9%.

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FAQs
1. Who are the dominant players in the Granular Urea Market?
Major participants include CF Industries Holdings, Yara International, Nutrien Ltd., OCI NV, EuroChem, Saudi Arabian Fertilizer Co., and Coromandel International.

2. What will be the size of the Granular Urea Market in the coming years?
The granular urea market size is projected to grow from USD 45.07 Bn in 2025 to USD 63.00 Bn by 2032 at a CAGR of 4.9%.

3. Which end-user industry has the largest growth opportunity for granular urea?
Row crops-particularly corn, wheat, and rice-account for the largest application segment, driven by precision farming and population-driven food demand.

4. How will market trends evolve over the next five years in the Granular Urea Market?
Trends point to increased adoption of coated and inhibitor-enhanced products, integration of digital agronomy tools, and green ammonia-based production.

5. What is the nature of the competitive landscape and challenges in the Granular Urea Market?
The landscape is fragmented with regional champions and global giants. Key challenges include feedstock volatility, regulatory pressures on nitrogen runoff, and green-economy transitions.

6. What go-to-market strategies are commonly adopted in the Granular Urea Market?
Players focus on capacity expansions, digital service offerings, bundled input solutions, and strategic partnerships to enhance distribution reach and customer loyalty.

✍️ Author of this marketing PR:

Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc.

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