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The Role Of Customer Journey Mapping Software In Ensuring Data Quality And Securit: The Driving Engine Behind Customer Journey Mapping Software Market Evolution in 2025
Customer Journey Mapping Software Market Size
Customer Journey Mapping Software Market Size Growth Forecast: What to Expect by 2025?
In recent years, we have seen a swift expansion in the market size of customer journey mapping software. From $14.2 billion in 2024, it is expected to reach $16.46 billion in 2025, marking a compound annual growth rate (CAGR) of 15.9%. This significant growth during the historic period can be ascribed to several factors such as a stronger emphasis on customer-centric approaches, digital transformation, the emergence of omnichannel marketing, data-informed insights, and a better understanding of consumer behaviour.
How Will the Customer Journey Mapping Software Market Size Evolve and Grow by 2029?
In the coming years, the market size of customer journey mapping software is projected to escalate dramatically, reaching $34.66 billion in 2029 with a compound annual growth rate (CAGR) of 20.5%. This increase during the predicted timeframe can be associated with the implementation of artificial intelligence and predictive analytics, the need for personalization, cross-functional cooperation, amplified competition and distinction, and a focus on customer loyalty and retention. Key trends for the forecast period encompass emotional journey mapping, amalgamation with CRM systems, stress on customer retention, mobile-focused competencies, and cooperative work processes.
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What Drivers Are Propelling the Growth of Customer Journey Mapping Software Market Forward?
The anticipated progression of the customer journey mapping software market is likely to be fueled by a growing emphasis on enhancing data quality and ensuring the safety of consumer data. The state of data is assessed by data quality, which takes into account factors like its applicability to a specific goal, completeness, accuracy, timeliness, consistency, validity, and uniqueness. Customer journey mapping paints a picture of the customer's journey from the point of initial contact, through the interaction process, and into the establishment of a long-lasting relationship, providing essential data about crucial interactions throughout the process. For example, the O'Reilly AI Adoption in the Enterprise 2022 report reveals that in 2022, 48% of participants utilized data analysis, machine learning or AI tools to address data quality concerns. This growing attention towards data quality enhancement and consumer data security therefore propels the growth of the customer journey mapping software market.
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Which Emerging Trends Are Transforming the Customer Journey Mapping Software Market in 2025?
A principal trend gaining traction in the customer journey mapping market is the introduction of innovative customer data platforms. Major entities involved in producing customer journey mapping software are concentrating on creating novel customer data platforms, such as behavior-tracking software that considerably aids in enabling a more personalized customer experience. For example, in May 2022, a US-based firm involved in customer journey mapping software, Amplitude, Inc., unveiled Amplitude CDP. This particular platform comes with unique features, being the first market's insights-driven customer data platform, negating the need to connect with external analytics providers by gathering and analyzing data on its platform for product analytics.
What Are the Key Segments in the Customer Journey Mapping Software Market?
The customer journey mapping software market covered in this report is segmented -
1) By Component: Software, Services, Consulting Services
2) By Organization Size: Small and Medium Enterprises, Large Enterprises
3) By Deployment: On-Premise, Cloud-based
4) By End Users: BFSI, Retail And Consumer Goods, Media And Entertainment, Healare And Pharmaceutical, Automotive, IT And Telecommunication, Travel And Hospitality, Education, Other End Users
Subsegments:
1) By Software: Visualization Tools, Journey Mapping Tools, Analytics And Reporting Tools, Integration Tools,
2) By Services: Implementation Services, Support And Maintenance Services, Training Services
3) By Consulting Services: Strategy Consulting, Process Improvement Consulting, Technology Consulting
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Who Are the Key Players Shaping the Customer Journey Mapping Software Market's Competitive Landscape?
Major companies operating in the customer journey mapping software market include Smaply GmbH, UXPressia Inc., Adobe Inc., Contentsquare SAS, Glassbox Digital UK Ltd., CleverTap Inc., MoEngage Inc., WebEngage Marketing Cloud Solutions Private Limited, Salesforce. com Inc., Custellencia LLC, Whatfix Inc., Cemantica Labs Private Limited, SurveySparrow Inc., The Rocket Science Group LLC, Hotjar Limited, Mixpanel Inc., FullStory Inc., UserZoom Technologies Inc., UserTesting Inc., Qualtrics LLC, Medallia Inc., Clarabridge Inc.
What Geographic Markets Are Powering Growth in the Customer Journey Mapping Software Market?
North America was the largest region in the customer journey mapping software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the customer journey mapping software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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