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Global Industry Insight: Broadcasting and Cable TV Market Development and Demand Forecast to 2020

01-09-2017 01:57 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: P&S Market Research

Global Industry Insight: Broadcasting and Cable TV Market

Continued digitization of distribution infrastructure and the demand for regional and niche content is expected to drive the growth of broadcast and cable TV market in the coming years. The convergence between entertainment, information, and telecommunication is increasingly impacting the broadcasting and cable TV market. Increase in television broadcasting, including pay-TV, digital broadcasting, portable-TV broadcasting and satellite-TV broadcasting are also expected to promote rapid growth in the global broadcasting and cable TV market.

In India, the favorable regulatory environment and recent reforms are creating investment opportunities in the broadcasting and cable TV market. A number of recent developments, including relaxation of foreign investment limits along with relaxation of entry restrictions for foreign companies, in the telecoms and broadcasting sectors in India have been introduced to improve the regulatory environment and boost the broadcast and cable TV market.

To Browse Full Report Visit Here: www.psmarketresearch.com/market-analysis/broadcasting-and-cable-tv-market

Cable television involves conveying of television programs to paying subscribers via radio frequency (RF) signals, transferred through light pulses or cables. The fiber-optic-cables are used to transfer radio frequency signals through coaxial cables and light pulses. In contrast, the broadcast television involves transmission of TV signals through radio waves received by a television antenna attached to a television. This includes direct to home (DTH) services such as Tata Sky DTH, Sun Direct TV, Dish TV and many more.

The global broadcasting and cable TV market can be segmented into “live” and “non-live” channels. The “live” refers to networks that are constantly dealing with real time information and live events, such as news and sports channels (ESPN, Fox Sports IBNLive, BoxNation, CNN and others). On the other hand, “non-live” channels refer to other TV channels which broadcast non-live content or pre-shooted television programs/TV shows/serials, to be provide entertainment when required or scheduled.

Browse For Related Research Click Here: www.psmarketresearch.com/industry-report/ict-and-media

One major trend in the broadcasting and cable TV market is the emergence of smart TV’s, which provide users with better viewing quality and comfort, along with bigger and slimmer screens. The emergence of smart TVs has led to the growing number of associations between smart TV vendors and cable TV operators and these partnerships are proving to be mutually beneficial for both parties.

Further, one of the key factors contributing to the growth of broadcasting and cable TV market is the increasing amount of TV advertising. The global broadcasting and cable TV market witnesses increasing use of interactive TV, which is a major driver in the global broadcasting and cable TV market.

However, access to internet on devices such as smartphones and tablets, through broadband (3G), has led to an increased online consumer base for TV subscription, and it is acting as a major hindrance to the growth of broadcasting and cable TV market. With a desire for convenience and the opportunity to freely access content without any time restrictions and at a relatively low cost, online streaming is rapidly gaining popularity as means of watching TV on the go or when required.

About P&S Market Research

P&S Market Research is a market research company, which offers market research and consulting services for various geographies around the globe. We provide market research reports, industry forecasting reports, business intelligence, and research based consulting services across different industry/business verticals.

As one of the top growing market research agency, we’re keen upon providing market landscape and accurate forecasting. Our analysts and consultants are proficient with business intelligence and market analysis, through their interaction with leading companies of the concerned domain. We help our clients with B2B market research and assist them in identifying various windows of opportunity, and framing informed and customized business expansion strategies in different regions.

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