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Customer Data Platforms Market Landscape to 2034: Key Forces Shaping the Next Decade of Growth
Customer Data Platforms
How Large Will the Customer Data Platforms Market Size By 2025?
The market size for customer data platforms has seen a significant rise in the past few years. This market is estimated to expand from $5.72 billion in 2024 to $7.39 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 29.2%. Various factors such as the rising significance of customer-oriented strategies, increasing data sources, growth of digital transformation initiatives, amplified emphasis on customer experience (cx), and adjustments in regulations and data privacy concerns have contributed to the growth during the previous period.
How Big Is the Customer Data Platforms Market Size Expected to Grow by 2029?
The market size of customer data platforms is anticipated to experience substantial expansion in the forTH*Coming years. Its value is projected to skyrocket to $23.98 billion in 2029 with a compound annual growth rate (CAGR) of 34.2%. This surge in the forecast period is largely due to the heightened need for real-time personalization, the rising significance of unified customer profiles, the development of subscription-based business models, the demand for marketing capabilities across different channels, and the improvement of data governance and security protocols. Key trends for the forecast period encompass the changing CDP vendor landscape, cross-channel personalization, customization and flexibility, heightened demand for customer analytics, and the emergence of cloud-native CDPS.
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Which Key Market Drivers Powering Customer Data Platforms Market Expansion and Growth?
The anticipated expansion in the retail and e-commerce sector is likely to fuel the customer data platform market's progression. The retail industry involves all businesses providing goods and services to customers, while e-commerce refers to buying and selling these goods and services online. Customer Data Platforms (CDPs) are instrumental in retail and e-commerce marketing since they provide data allowing for personalized and targeted marketing strategies. For example, the India Brand Equity Foundation, a government export promotion agency of India, forecasts that the e-commerce market in India will hit USD 111 billion by 2024 and rise to USD 200 billion by 2026. The retail industry also regained 96% of pre-Covid-19 sales in September 2021 due to increasing consumer demand. This growth trajectory within the retail and e-commerce sector points towards a consequential increase in the customer data platforms market.
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Which Fast-Growing Trends Are Poised to Disrupt the Customer Data Platforms Market?
There's growing interest in the customer data platform market for the AI-powered customer data platform trend. The combination of solid data structures along with AI and customer analytics tools results in superior experiences, leading to brand loyalty and expansion. Major market competitors are emphasizing these AI-centred customer data platforms to propel market advancement. For example, Salesforce, an American company known for its customer relationship management software, launched AI Cloud in June 2023. This all-encompassing suite aims to amplify customer experiences using artificial intelligence. It incorporates different AI functionalities across all Salesforce's products, helping businesses interpret data and provide customized interactions at a larger scale.
What Are the Emerging Segments in the Customer Data Platforms Market?
The customer data platforms market covered in this report is segmented -
1) By Type: Analytics, Access, Campaign
2) By Component: Solutions, Services
3) By Deployment Mode: Cloud, On-Premises
4) By Organization Size: Large Enterprises, Small And medium-Sized Enterprises (SMEs)
5) By End-User: Banking, Financial Services And Insurance (BFSI), Retail And E-commerce, IT And Telecom, HealTH*Care, Manufacturing, Media And Entertainment, Other End-Users
Subsegments:
1) By Analytics: Predictive Analytics, Descriptive Analytics, Prescriptive Analytics
2) By Access: Data Integration Tools, Data Management Tools, Data Security Tools
3) By Campaign: Campaign Management Tools, Customer Journey Mapping Tools, A Or B Testing Tools
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Who Are the Global Leaders in the Customer Data Platforms Market?
Major companies operating in the customer data platforms market include Oracle Corporation, SAP SE, Adobe Inc., Salesforce Inc., Microsoft Corporation, SAS Institute, Teradata, Nice Systems Ltd., Dun & Bradstreet, Leadspace, BlueVenn, BlueConic Inc., Terminus, Tealium Inc., Agilone LLC, mParticle Inc., Segment. Io Inc., CaliberMind, Celebrus, Ascent360 Inc., Lytics Inc., ActionIQ Inc., Optimove, Exponea Ltd., Ensighten Inc., Twilio Inc., Acquia Inc., Zeta Global Corp, Totango, Insider
Which are the Top Profitable Regional Markets for the Customer Data Platforms Industry?
North America was the largest region in the customer data platform market in 2024.Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the customer data platforms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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