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Impact Of High Internet Penetration On The Customer Engagement Solutions Market: A Key Catalyst Accelerating Customer Engagement Solution Market Growth in 2025

06-23-2025 07:53 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Customer Engagement Solution

Customer Engagement Solution

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Customer Engagement Solution Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
In recent times, the market size for customer engagement solutions has seen a significant increase. Its growth is projected to escalate from $21.26 billion in 2024 to $23.52 billion in 2025, with a compound annual growth rate (CAGR) of 10.6%. The growth during the historic phase is largely due to factors like the influence of social media, utilization of customer data, efficiency through automation, emphasis on customer retention, and management of customer feedback.

Customer Engagement Solution Market Size Forecast: What's the Projected Valuation by 2029?
An accelerated expansion is anticipated in the customer engagement solution market in the forthcoming years, with the market predicted to reach $39.27 billion in 2029 while exhibiting a compound annual growth rate (CAGR) of 13.7%. This surge over the forecast period can be credited to aspects such as predictive analytics for forecasting, reinforcing security measures, focus on ease of access and inclusivity, personal data management for clients, and environmental sustainability. Profound trends during this period will encompass large-scale personalization, data-derived understanding of customers, active customer engagement, customer journey visualization and management, real-time engagement and feedback, and amalgamation with CRM and marketing automation.

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What Are the Drivers Transforming the Customer Engagement Solution Market?
The upsurge in internet usage is projected to fuel the expansion of the customer engagement solutions market in the future. This term speaks to a global network enabling the transmission of various data and media through interconnected devices. In customer engagement solutions, the internet is utilized to respond to customer inquiries digitally via means such as email, social media, live chat, and messaging applications. For example, in September 2024, there were approximately 5.45 billion internet users globally, accounting for 67.1% of the world's population, as per the information by Demand sage, a U.S-based statistics provider. India is on top with the highest users at 1.24 billion, immediately followed by China with 1.13 billion and the United States with 323.56 million users. Consequently, the extensive use of the internet significantly contributes to the market share of customer engagement solutions.

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What Long-Term Trends Will Define the Future of the Customer Engagement Solution Market?
Technological advancements are emerging as prominent trends in the customer engagement solutions marketplace. Major firms in this space are leveraging these advancements to bolster their market standing. For instance, in October 2022, CSG International, a US enterprise providing business support systems software and services, introduced CSG Xponent Ignite. This customer engagement solution, developed with sector-specific knowledge, empowers businesses to rapidly roll out, engage, and deliver measurable experiences congruent with their objectives. It is capable of ultra-personalizing customer interactions on their chosen engagement platforms and offering customers the standout experiences they associate with their preferred consumer brands.

Which Segments in the Customer Engagement Solution Market Offer the Most Profit Potential?
The customer engagement solution market covered in this report is segmented -

1) By Component: Solution, Services
2) By Deployment Type: On-Premise, Cloud
3) By Organization Size: Small and Medium Enterprises, Large Enterprises
4) By Vertical: BFSI, Consumer Goods And Retail, Telecommunication, Healthcare And Life Sciences, Automotive And Transportation, Media And Entertainment, Travel And Hospitality, Manufacturing, Other Verticals

Subsegments:
1) By Solution: Customer Relationship Management (CRM) Software, Omnichannel Engagement Solutions, Personalization Engines, Analytics And Reporting Tools
2) By Services: Consulting Services, Implementation Services, Support And Maintenance Services, Training Services

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Which Firms Dominate the Customer Engagement Solution Market by Market Share and Revenue in 2025?
Major companies operating in the customer engagement solution market include Aspect Software Inc., Avaya Inc., Calabrio Inc., Genesys Telecommunications Laboratories Inc., IBM Corporation, Microsoft Corporation, NICE Systems Ltd., Nuance Communications Inc., OpenText Corporation, Oracle Corporation, Pegasystems Inc., Pitney Bowes Inc., Salesforce Inc., SAP SE, ServiceNow Inc., SugarCRM Inc., Verint Systems Inc., Zendesk Inc., Crmnext Inc., eGain Corporation, Eptica S. A., Freshworks Inc., IFS-Mplsystems Ltd., SpotOn Transact LLC., MessageGears Inc., Yellow Messenger Pte. Ltd., Kevit Technologies Pvt. Ltd., Helpshift Technologies Pvt. Ltd.

Which Regions Offer the Highest Growth Potential in the Customer Engagement Solution Market?
North America was the largest region in the customer engagement solutions market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the customer engagement solution market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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4. Consultants & Analysts - To support market entry, expansion strategies, and client advisory work.

Learn More About The Business Research Company
With over 15000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Armed with 1,500,000 datasets, the optimistic contribution of in-depth secondary research, and unique insights from industry leaders, you can get the information you need to stay ahead.
Our flagship product, the Global Market Model (GMM), is a premier market intelligence platform delivering comprehensive and updated forecasts to support informed decision-making.

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Email: mailto:info@tbrc.info

Learn More About The Business Research Company
With over 15,000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Our flagship product, the Global Market Model delivers comprehensive and updated forecasts to support informed decision-making.

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