Pet Toys Market Projected to Reach USD 15.77 Billion by 2032, Growing at 8.1% CAGR | Persistence Market Research

As pet ownership surges globally, the pet toys market is witnessing unprecedented growth. With an increasing number of people treating their pets as family, demand for enrichment-focused and eco-conscious products has skyrocketed. According to Persistence Market Research, the market size is expected to grow from US$ 9.1 billion in 2025 to US$ 15.77 billion by 2032, registering a robust CAGR of 8.1%. Factors such as pet humanization, rising disposable income, and a growing emphasis on animal mental health are driving this upward trend.

Dogs continue to dominate the pet toy landscape, accounting for around 53% market share in 2025, while North America emerges as the leading geographical region. This dominance is attributed to strong pet ownership rates, a tech-savvy consumer base, and a culture that prioritizes premium, personalized pet products. Additionally, the region benefits from an established pet retail ecosystem and early adoption of subscription-based pet services.

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Key Highlights from the Report

• The global pet toys market is expected to reach US$ 15.77 billion by 2032, growing at a CAGR of 8.1%.
• Dog toys lead the market with a 53% share in 2025, driven by high adoption rates and diverse toy types.
• Cat toys are the fastest-growing segment, fueled by increasing pet ownership in compact urban homes.
• North America is projected to hold a 33% market share due to pet humanization and enrichment trends.
• Rising demand for eco-friendly and sustainable toys is shaping new product innovations.
• Direct-to-consumer (DTC) and subscription models are revolutionizing the way toys are sold, particularly to Millennials and Gen Z.

Market Segmentation: Product Type and Distribution Channels

The market is segmented based on pet type-dogs, cats, and others. The dog toy segment maintains a strong lead, given the wide variety of products catering to physical and behavioral needs, from chew toys to interactive and fetch varieties. The cat segment, while smaller in size, is growing the fastest, as urban consumers gravitate toward compact pets that require mental and sensory stimulation in confined living spaces.

In terms of distribution channels, supermarkets and hypermarkets lead with a projected 45% share in 2025. These outlets offer convenience and trust for customers seeking immediate purchases. However, the online segment is the fastest expanding, thanks to the digital boom post-COVID-19. Platforms like Chewy, Amazon, and Petco have revolutionized the buying experience with personalized recommendations, easy reordering, and tailored subscription services.

Regional Insights

North America

North America continues to dominate the pet toys market, projected to hold 33% of the global revenue in 2025. The region's strong adoption of pet enrichment solutions, coupled with a robust DTC infrastructure and specialty pet retailers, is sustaining high growth. Pet parents in the U.S. are known to seek innovative, eco-conscious, and enrichment-focused products.

Asia Pacific

The Asia Pacific region is expected to be the fastest-growing market. Rapid urbanization, lifestyle shifts, and the humanization of pets in countries like China and India are creating a fertile ground for market expansion. Tier 1 and Tier 2 cities in China are leading this surge, with Millennials and Gen Z driving the demand for premium and functional toys.

Market Dynamics

Market Drivers

A key driver propelling growth is the rising trend of pet humanization. Pet owners increasingly view pets as family, resulting in higher spending on emotionally enriching and mentally stimulating toys. According to Waitrose, seasonal pet toy sales have soared by 964% in the UK. Brands are responding with interactive toys that combat anxiety and promote mental wellness, aligning well with evolving consumer preferences.
Market Restraints

Raw material cost volatility poses a major challenge. Toys made from rubber, plastics, and natural fibers are sensitive to price fluctuations caused by global supply chain disruptions and rising oil prices. In 2024, manufacturers experienced cost hikes of up to 30% due to these disruptions, squeezing margins-especially for brands focusing on sustainable materials.

Market Opportunities

The rise of DTC and subscription models offers immense growth potential. These models resonate with younger, digital-native pet owners looking for convenience and personalization. Companies benefit from recurring revenue, access to rich customer data, and the ability to refine product lines in real time. Subscription boxes tailored to breed or play style are becoming popular, enhancing customer engagement and loyalty.

Reasons to Buy the Report

✔ Understand the current size, trends, and future outlook of the global pet toys market.
✔ Gain insights into key drivers, restraints, and opportunities shaping the market landscape.
✔ Identify high-growth segments and regions for strategic investments.
✔ Evaluate leading players and recent innovations disrupting the industry.
✔ Leverage data-backed insights for effective market entry or expansion strategies.

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Frequently Asked Questions (FAQs)

How Big is the Pet Toys Market in 2025?
Who are the Key Players in the Global Pet Toys Market?
What is the Projected Growth Rate of the Pet Toys Market from 2025 to 2032?
What is the Market Forecast for Pet Toys by 2032?
Which Region is Estimated to Dominate the Pet Toys Industry through the Forecast Period?

Company Insights

Key Players in the Global Pet Toys Market

1. KONG Company
2. Petmate
3. Benebone
4. Central Garden & Pet
5. Outward Hound
6. West Paw
7. ZippyPaws
8. Chuckit!
9. Ethical Products, Inc.
10. Multipet International, Inc.

Recent Developments:

• In April 2025, Sanddog launched an innovative line of balloon dog toys aimed at promoting active engagement and mental stimulation for dogs.

• In March 2025, Benebone expanded its portfolio with the Benebone Bounce interactive range, made from natural rubber and featuring toys like a bone, ball, slow-feeding cone, and more.

Conclusion

The global pet toys market is on a strong growth trajectory, propelled by the convergence of pet humanization, innovation in toy designs, and the evolving retail landscape. From interactive smart toys to eco-friendly chewables, the market continues to evolve in response to consumer demands and lifestyle shifts. As pets become central to more households globally, brands that prioritize enrichment, sustainability, and personalization will be best positioned to lead the market by 2032.

For investors, manufacturers, and retailers alike, the message is clear: the pet toy market is no longer just about play-it's about wellness, emotional connection, and long-term value creation.

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