Public Relations Asia: Textbook Provides Comprehensive Industry Guide
Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, Public Relations for Asia has already attracted widespread praise from industry practitioners.
The book is now finding itself in an increasing number of University and College libraries as academic institutions throughout Asia add it to their reading lists for students studying Public Relations.
“Public Relations for Asia” is divided into four sections beginning with a look at theory and ethics in PR. This is followed by a look at the strategy and planning of a pr campaign. Section three takes the reader through the practical skills such as media relations, internal communications, events management and design while the conclusion examines the future of Asian pr.
Paul Taaffe, chairman and chief executive of Hill & Knowlton worldwide said, “Lack of skilled talent is the largest single threat to the extraordinary growth of public relations in Asia. Public Relations for Asia is the go to sourcebook that addresses that skills gap. It is a pragmatic guide, complete with intelligent analysis, proven as effective pr tools and useful examples from across the region.”
“Public Relations for Asia” is available from Palgrave Macmillan. http://www.palgrave.com/products/title.aspx?PID=280314
7, Carlisle Street
London W1D 3BW
T: +44 (0) 20 7087 2732
About the Authors
TREVOR MORRIS is one of the UK's most senior PR practitioners and since 2005 a Visiting Professor at the University of Westminster, UK, where he teaches on a range of postgraduate and undergraduate programs. Formerly Morris was Chief Executive of Chime Communications Public Relations Group, the UK (and Europe)'s largest PR group, with some 250 employees. In nearly a quarter of a century in the industry he successfully built a major PR consultancy, worked for numerous major companies and government bodies and alongside most of the key players in contemporary PR. Morris has made countless TV, radio and newspaper appearances and maintains a high profile within the industry.
SIMON GOLDSWORTHY is Senior Lecturer in Public Communication at the University of Westminster, UK. He established London's first Master of Arts course in Public Relations and has since added the teaching of Public Relations to the University's well-known undergraduate media studies program. He has lectured to international audiences, including Johns Hopkins University and at the Sorbonne. His civil service career included three years at the Central Office of Information and press office work for a number of Government departments. He has also worked as a PR consultant in the private sector.
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Public Relations Asia: Textbook Provides Comprehensive Industry Guide here
News-ID: 40765 • Views: 2510
More Releases from Public Relations for Asia
SAB TV announces Bhai, Bhaiyya Aur Brother; a show coproduced by Vipul Amrutlal …
SAB TV announces Bhai, Bhaiyya Aur Brother; a show coproduced by Vipul Amrutlal Shah & Deven Bhojani Mumbai: Acclaimed producer-Director Vipul Amrutlal Shah and Deven Bhojani have teamed up to co-produce a show for SAB TV titled Bhai,Bhiaya Aur Brother. The maker of popular family entertainers like Namaste London, Waqt, Action Replay etc Vipul Amrutlal Shah returns to small screen with this light hearted show alongwith prolific writer-actor-director Deven Bojani famous
SonaPapers unveils the new “Natural Evolution”
SonaPapers unveils the new “Natural Evolution” The finest paper from the stable of Cordenons, now available with enhanced features New Delhi: Sona Commercial Pvt. Ltd. (SCPL)today, unveiled the new “Natural Evolution”, swatch book by H.E. GiacomoSanfelice di Monteforte, Ambassador of Italy to India, and eminent photographer & photo journalist, PadamshriMr. Raghu Rai,at an event organized in New Delhi. Natural Evolution isa premium superfine paper produced from one of the most respected mills in
Mahindra’s flagship SUV brand Bolero touches a new milestone with annual sales …
Mahindra’s flagship SUV brand Bolero touches a new milestone with annual sales of over 1,00,000 units • Bolero becomes India’s highest selling SUV for the 6th consecutive year • Records its highest ever annual and monthly sales since inception • Features in the 7th position among the top selling passenger vehicles in India Mumbai: Mahindra & Mahindra Ltd. (M&M Ltd.), India’s leading SUV manufacturer, today announced that its flagship Sports Utility Vehicle (SUV) brand, the Bolero touched
PR AGENCY ASIA ADVICE PUBLICATION GAINS MOMENTUM
London, 14 February 2008. ‘Public Relations for Asia’ published by Palgrave Macmillan is the first book to specifically address the needs of PR practitioners and students in Asia. Written by leading Public Relations experts Trevor Morris and Simon Goldsworthy, ‘Public Relations for Asia’ is fast establishing itself as an essential read for anyone interested in Public Relations in Asia. The book combines the latest in Public Relations theory with practical
More Releases for University
Nursing Education Market Can Become Bigger in Five Years? Key Players Duke Unive …
The Nursing Education Market Research Report aims to provide insights that strongly demonstrate the market structure, scope, history, potential, and development perspective. By crossing through the historical and present market status, the Nursing Education market report provides authentic and reliable estimates for the forecast period. The report presents the market competitive landscape and consistent in-depth analysis of the major vendor/key players in the market along with the impact of economic
Nursing Education Market Research Report 2020-2027| Duke University, Johns Hopki …
An informative data report titled Nursing Education Market was published by The Research Insights. It takes a closer look at the different aspects of the businesses, that are responsible for fueling the growth of the companies. Additionally, it offers some significant factors, which are restraining the progress of the industries. Primary and secondary research techniques have been used by analysts to study the data effectively. The global market is estimated
KLE Technological University partners with Coventry University, UK
KLE Tech, in its endeavour to create better learning environments to students and giving them multi-cultural exposure, has entered into a MoU with Coventry University (www.coventry.ac.in), one of the leading universities of United Kingdom. Prof.Ashok Shettar, Vice Chancellor signed the MoU with Prof.Richard Dashwood, Deputy Vice-Chancellor (Research) of Coventry University on October 08, 2018. As per this MoU, both Universities would be collaboratively working in the areas of research, faculty development
Banasthali Vidyapith – University for Women & University with a Difference
Every educational institution in India today has a name but only very few like Banasthali have a legacy. The evolution of Banasthali is nothing short of a fairy tale in which the parents freedom fighter and Gandhian Pt Hiralal Shastri and Padma Bhushan & Jamnalal Babaj Award winner Smt Ratan Shastri took up the mission with passion for setting up an institution at Banasthali to fulfill the desire of their
COPEAC UNVEILS “COPEAC UNIVERSITY”
COPEAC Affiliate Network Launches Exclusive Education Portal Woodbury, NY (January 26, 2011) – COPEAC, IMM Interactive’s exclusive affiliate network, is one of the largest and most respected performance-based ad networks in the digital advertising sector with over 40K publishing partners. For these partners, COPEAC is offering an exclusive education tool called COPEAC University; an online education portal with valuable resources for success in Affiliate Marketing. Offered exclusively for COPEAC members, COPEAC
University of South Africa, Number One Online University in Africa
According to the 2010 edition of the Best Worst Online Degree Programs, the University of South Africa is ranked the number one online degree provider among Africa’s 53 nations. The University of South Africa’s vision is to be Africa’s premier distance learning institution. It would appear, according to the e-book that they have succeeded. The university’s roots go back over 130 years. The Division of External Studies was created