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2025-2034 Artificial Intelligence In Marketing Market Outlook: Key Drivers, Emerging Challenges, and Strategic Insights
Artificial Intelligence In Marketing
What Will the Artificial Intelligence In Marketing Industry Market Size Be by 2025?
The market size of artificial intelligence in marketing has witnessed an astronomic expansion in the recent past. The market, which is poised to surge from $27.83 billion in 2024 to $35.54 billion in 2025, anticipates a compound annual growth rate (CAGR) of 27.7%. The substantial growth during the historic period is credited to factors such as development of skills and talent acquisition, enormous data generation and big data analytics, bespoke customer segmentation and personalisation, adoption of predictive analytics and forecasting, as well as usage of marketing automation platforms.
What's the Long-Term Growth Forecast for the Artificial Intelligence In Marketing Market Size Through 2029?
The market for artificial intelligence in marketing is predicted to experience an impressive surge in its size in the forthcoming years, increasing to a whopping $106.54 billion in 2029 with a compound annual growth rate (CAGR) of 31.6%. This projected growth within the forecast span could be the result of several factors such as the rising integration of AI into e-commerce, emphasis on comprehensible AI, and ethical marketing practices, increased use of AI for customer segmentation, advancement in image and video recognition technology, improved personalization strategies, and superior predictive analytics. Some notable trends during this forecast period encompass AI-facilitated customer journey mapping, real-time analytics to derive practical insights, the use of AI in optimizing email marketing, emotion recognition, sentiment analysis, and visual search optimization.
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What Are the Key Growth Drivers Fueling the Artificial Intelligence In Marketing Market Expansion?
The surge in the use of virtual assistants is anticipated to propel the growth of artificial intelligence in the marketing sector. Virtual assistants can be accessed via the internet or specific networks and offer services on an as-needed basis. Small and medium enterprises, especially due to the pandemic and subsequent lockdowns, are increasingly focusing on restructuring their operations by incorporating virtual assistants. For instance, ThriveMyWay shared in an April 2022 article that ecommerce transactions fueled by chatbots are predicted to reach a staggering $112 billion by 2023. Conversational technologies like virtual agents and chatbots can aid businesses in reducing customer support costs by upto 30%. Therefore, the rising prevalence of virtual assistants will bolster the demand for artificial intelligence in the marketing industry.
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What Are the Key Trends Driving Artificial Intelligence In Marketing Market Growth?
Technological progress is being recognized as a nascent trend in the AI in marketing landscape. Innovations in technology are being introduced by software companies to aid automated and integrated business frameworks. For example, Infosys, a digital services and consulting corporation based in India, unveiled Infosys Aster in June 2024. This is an array of AI-enhanced marketing services, solutions, and platforms intended to deliver captivating brand interactions, enhance marketing efficacy, and expedite business expansion. This endeavor enables AI-fueled marketing transformation by presenting an amalgamated, real-time view of customers, brands, and channels, empowering corporations to augment their marketing ROI.
How Is the Artificial Intelligence In Marketing Market Segmented?
The artificial intelligence in marketing market covered in this report is segmented -
1) By Technology: Machine Learning, Context-Aware Computing, Natural Language Processing, Computer Vision
2) By Offering: Hardware, Software, Services
3) By Deployment Type: Cloud, On Premises
4) By Application: Social Media Advertising, Search Advertising, Dynamic Pricing, Virtual Assistant, Content Curation, Sales And marketing Automation, Analytics Platform, Other Applications
Subsegments:
1) By Machine Learning: Predictive Analytics, Customer Segmentation, Recommendation Systems
2) By Context-Aware Computing: Location-Based marketing, Real-Time Personalization, Behavioral Targeting
3) By Natural Language Processing (NLP): Chatbots And Virtual Assistants, Sentiment Analysis, Content Generation
4) By Computer Vision: Image Recognition, Video Analytics, Augmented Reality Applications
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Which Companies Are Leading the Charge in Artificial Intelligence In Marketing Market Innovation?
Major companies operating in the artificial intelligence in marketing market include IBM Corporation, Salesforce. com Inc., Amazon. com Inc., Facebook Inc., Oracle corporation, Appier Inc., GumGum Inc., Heuritech SAS, NetBase Quid Inc., Quantcast Corporation, Persado Inc., Albert Technologies Ltd., Affectiva Inc., Conversica Inc., Brave Bison Group plc, War Room Inc., SmallGiants LLC, Shout Digital Ltd., Major Tom Inc., Blueshift Labs Inc., iKala Interactive Media Inc., Amplero Inc., Clickstrike Inc., Avantgrade LLC, NoGood Inc., Single Grain LLC, Matrix Marketing Group LLC, Near Pte Ltd., Pixis Interactive Inc., Adobe Sensei
Which Regions Are Leading the Global Artificial Intelligence In Marketing Market in Revenue?
Asia-Pacific was the largest region in the artificial intelligence in marketing market in 2024. The regions covered in the artificial intelligence in marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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