Cloud Advertising Market Trends That Will Shape the Next Decade: Insights from Technological Advancements Enhance Cloud Advertising Market Growth

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How Large Will the Cloud Advertising Market Size By 2025?
In the past few years, the size of the cloud advertising market has seen robust growth. Predictions indicate an increase from $85.93 billion in 2024 to $93.15 billion in 2025, equating to a compound annual growth rate (CAGR) of 8.4%. The historic growth can be credited to factors such as heightened internet access, precision advertising, the use of data analytics, cost-effectiveness, and worldwide accessibility.

How Big Is the Cloud Advertising Market Size Expected to Grow by 2029?
The cloud advertising market is projected to experience a swift expansion in the upcoming years, with an estimated value of $162.02 billion in 2029 and a compound annual growth rate (CAGR) of 14.8%. This anticipated growth over the projection period is due to the rising use of artificial intelligence in advertising, the development of programmatic advertising, augmented reality (AR) advertising, cross-device targeting, and increased personalization. Noteworthy trends during the forecast timeframe encompass video advertising supremacy, the progression of native advertising, optimization of voice search, the influence of 5g technology, and the emphasis on sustainability in advertising.

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Which Key Market Drivers Powering Cloud Advertising Market Expansion and Growth?
The cloud advertising market is experiencing tremendous growth, fuelled largely by the surge in internet users. Acting as a global network of interconnected computers, the internet allows for the exchange of information, communication, and data resource access via an internet connection. Leveraging the internet and social media platforms, cloud advertising serves up cloud-based digital ad campaigns. Consequently, the swelling numbers of internet users are leading to more interaction on cloud advertising platforms. For example, in 2023, data from the National Telecommunications and Information Administration - a US Government agency - showed an increase of 13 million internet users in the U.S. compared to 2021, indicating a June 2024 report. Therefore, this surge in internet users is indeed fuelling the upward trajectory of the cloud advertising market.

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Which Fast-Growing Trends Are Poised to Disrupt the Cloud Advertising Market?
Significant organizations in the cloud advertising market are prioritizing the advancement of innovative technological solutions, particularly cloud-based platforms for financial institutions, as a strategy to dominate the market. Such platforms are online services or systems that permit financial bodies, like banks, credit unions, and investment firms, to provide financial solutions and organize their operations. For example, in December 2023, the Fair Isaac Corporation (FICO), a software company based in the US, introduced its cloud-based platform specifically designed to assist financial institutions in streamlining operations and spearheading innovations against the backdrop of India's rising trend of digital banking. This innovation allows Indian banks to harness the power of advanced analytics and AI. The platform is aimed at amplifying decision-making processes and refining the customer experience within the banking sector. Keeping an eye on providing hyper-personalized services, and by deploying Amazon Web Services (AWS), the FICO Platform assures security, rapidity, and scalability. This enables companies to handle enormous amounts of data efficiently.

What Are the Emerging Segments in the Cloud Advertising Market?
The cloud advertising market covered in this report is segmented -

1) By Type: Public Cloud, Private Cloud, Hybrid Cloud
2) By Service: Business Process as a Service (BPaaS), Platform as a Service (PaaS), Infrastructure as a Service (IaaS), Software as a Service (SaaS)
3) By User Group: Small And Mid-Size Enterprises (SMEs), Large Enterprises
4) By End-Users: Retail, Media and Entertainment, IT and Telecom, BFSI, Government, Other End-users

Subsegments:
1) By Public Cloud: Cloud-based Ad Platforms, SaaS Advertising Solutions, Programmatic Advertising Services
2) By Private Cloud: Dedicated Ad Infrastructure, Custom Advertising Solutions, On-premises Advertising Tools
3) By Hybrid Cloud: Integrated Advertising Solutions, Cross-platform Campaign Management, Data Storage And Analytics

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Who Are the Global Leaders in the Cloud Advertising Market?
Major companies operating in the cloud advertising market include Amazon Web Services Inc., Adobe Systems Incorporated, Salesforce Inc., SAP SE, International Business Machines Corporation, Oracle Corporation, Google LLC, Imagine Communications, Marin Software Inc., Rackspace Technology Inc., Microsoft Corporation, Viant Technology LLC, Hewlett Packard Enterprise Development LP, Sprinklr Inc., InMobi, Acquia Inc., Dell Inc., Kubient Inc., Demandbase Inc., Experian Information Solutions Inc., Sitecore, MediaMath Inc., Nielsen Holdings plc, Pegasystems Inc., Sailthru, FICO (Fair Isaac Corporation), HubSpot Inc., AdRoll Group (Nextroll Inc. ), Roku Inc.

Which are the Top Profitable Regional Markets for the Cloud Advertising Industry?
North America was the largest region in the cloud advertising market in 2024.Asia-Pacific is expected to be the fastest growing region in the forecast period. The regions covered in the cloud advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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