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Automation Testing Market on Track for Strong Growth, Estimated to Grow at 19.6% CAGR Through 2029

06-20-2025 07:54 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Automation Testing Market

Automation Testing Market

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What Is the Expected CAGR for the Automation Testing Market Through 2025?
The market size of automation testing has seen quick growth in recent years. Anticipated to rise from $25.4 billion in 2024 to $29.29 billion in 2025, it predicts a impressive compound annual growth rate (CAGR) of 15.3%. The historic period's growth is due to factors such as the surge in software development and launches, a growing demand for quicker time-to-market, the increasing complexity of software programs, the necessity for better bug identification and resolution, and the adoption of agile and DevOps methods.

What's the Projected Size of the Global Automation Testing Market by 2029?
In the forthcoming years, a significant escalation is anticipated in the automation testing market size, surging to $59.91 billion by 2029 at a CAGR of 19.6%. Factors contributing to this robust growth include the broadening of continuous testing in DevOps pipelines, enhanced focus on test data automation, the increasing prevalence of test automation in mobile and web applications, and the embrace of codeless test automation solutions. The major trends projected for the forecast period include the shift towards left testing for early detection of bugs, the uptake of containerization for scalable test environments, the incorporation of test automation in microservices architecture, the adoption of behavior-driven development (BDD) in testing, as well as the use of robotic process automation (RPA) in test automation.

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Top Growth Drivers in the Automation Testing Industry: What's Accelerating the Market?
As the demand for automation in testing processes surges, the growth in the automation testing market is predicted to accelerate. Automation testing, boasting benefits such as expedited fault detection, precision, ongoing feedback and the ability to undertake repetitive tasks, leads to not only a reduction in personnel but also a significant decrease in software testing costs. This multitude of advantages is encouraging various businesses to incorporate automation testing into their software modules. Additionally, digitalization and automated tools contribute immensely towards reducing dependence on manual labor. Business processes can now be automated and new digital testing models created, thanks to progressive technologies like blockchain, IoT, 5G, cloud computing, robots, AI and data science, and innovative web-based solutions. Drawing from a report by the World Economic Forum on the digitalization of SMEs published in December 2022, it is observed that 97% of worldwide companies, including SMEs forming over 90%, have rapidly adopted automation technology. Hence, it can be inferred that the rising demand for the automation of testing processes will bolster the growth of the automation testing market.

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What Trends Will Shape the Automation Testing Market Through 2029 and Beyond?
The surge in adoption of innovative technologies is a significant trend emerging in the automation testing market. The primary benefit of sophisticated automation testing is its ability to minimize time-to-market and introduce an error-free product, utilizing less resources for repetitive tasks, thereby enhancing businesses' return on investment. It offers superior insights compared to manual testing, especially when certain tests do not succeed. Dominant companies in the automation testing market are implementing cutting-edge technologies such as Artificial Intelligence (AI) and Machine Learning (ML) to decrease complexity and augment the usability of their automation testing services. For instance, in June 2023, TestGrid, an American company offering complete automation cloud and on-site testing solutions, launched an inventive AI-driven testing platform. This platform enables users to construct test cases in English, behavior-driven development (BDD), and comma-separated values (CSV) formats, meaning that users can automate tests without the need for intricate scripting. The platform is also capable of supporting testing on more than 1000 actual devices, a range of web browsers, and different operating systems. This represents a game-changing innovation in streamlining the testing process and ensuring flawless software functionality.

What Are the Main Segments in the Automation Testing Market?
The automation testing market covered in this report is segmented -

1) By Component: Testing Type, Services
2) By Type: Functional Testing, Non-Functional Testing
3) By Service: Advisory And Consulting Services, Planning And Development Services, Implementation Services, Managed Services
4) By End-User: IT And Telecommunication, BFSI, Healthcare, Retail, Transportation And Logistics, Aviation, Hospitality, Government, Energy And Power

Subsegments:
1) By Testing Type: Functional Testing, Performance Testing, Regression Testing, Load Testing, User Interface (UI) Testing, Security Testing
2) By Services: Test Automation Consulting, Test Automation Framework Development, Test Script Development And Maintenance, Training And Support Services, Managed Testing Services

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Which Top Companies are Driving Growth in the Automation Testing Market?
Major companies operating in the automation testing market include accenture* plc., AFour Technologies Pvt Ltd., Applitools, Astegic Inc., Broadcom Inc., Capgemini, Cigniti Technologies Ltd., Cygnet Infotech Pvt Ltd., HCL Technologies Limited., Hexaware Technologies Limited., Infosys Limited., International Business Machines Corporation, Keysight Technologies, Mindtree Limited., NTT DATA Group Corporation., Parasoft Corporation, Qualitest Group., Ranorex GmbH., Sauce Labs Inc., SmartBear Software, Tata Consultancy Services Limited., Tech Mahindra Limited., Tricentis LLC., Wipro Limited., Xoriant Solutions Pvt. Ltd., Zensar Technologies Limited., Zycus Inc.

Which Regions Will Dominate the Automation Testing Market Through 2029?
North America was the largest region in the automation testing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the automation testing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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