Power on the Track and Beyond: SENIX and RCR Drive Performance Innovation

From NASCAR to job sites worldwide, SENIX shows how tools built for real power earn real trust-on the track and beyond.
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North Wilkesboro, NC - When the green lights lit up at North Wilkesboro Speedway, the #8 car launched forward, fully wrapped in SENIX branding. But this wasn't just a race. It was a statement: SENIX, the Official Power Tool Partner of Richard Childress Racing (RCR), is powering forward on every front-on the track, at the jobsite, and in the hands of pros who demand real performance.

With over 25,000 fans at the track and 2.5 million more watching on TV, SENIX was everywhere-from pit tools to broadcast banners. And next, it heads to Atlanta Motor Speedway on June 28, continuing a partnership that's about more than visibility. It's about a shared mindset: Unstoppable Power-whether you're cutting grass or chasing first place.

Built for Those Who Move Forward

SENIX is more than a tool brand. It's a system designed to serve real people, real jobs, and real expectations-with solutions that span outdoor power equipment, construction, and mobile lifestyle gear. Backed by smart manufacturing in Mexico and Asia, SENIX is growing fast in North America, Australia, Southeast Asia, and Central America.

Wherever work demands reliability and versatility, SENIX is there-helping users finish strong without slowing down.

Three Lithium Battery Platforms, One Ecosystem Built to Scale

Together, these three platforms form a seamless battery ecosystem-offering users scalable power solutions across tasks, seasons, and lifestyles.

X2 - 20V Max. for Power, Portability, and Crossover Utility

SENIX - The Official Power Tool Of RCR [http://www.senix.co/]

As part of the collaboration, RCR crews use SENIX cordless impact drivers, blowers, and jobsite lights during race prep and maintenance. The real-world stress of race days gives SENIX an edge in refining tools for extreme demands.

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2X2 - 40V Max. Power for Garden-Heavy Days

Pairing two 20V Max. batteries, the 2X2 platform delivers extra torque for tougher outdoor jobs. Its core lineup includes push mowers, snow blowers, chain saws, and pressure washer-all designed for extended runtime and balanced handling.

X6 - 60V Max. for Maximum Output with Cordless Precision

X6 is SENIX's flagship cordless platform, delivering gas-like power in a quieter, lighter, zero-emission format. With HyperCore battery tech optimizing discharge and heat management, X6 supports high-demand tools like self-propelled mowers, backpack blowers, chainsaws, and trimmers.

Notably, the SENIX 21" self-propelled lawn mower earned CNN Underscored's "Best Electric Mower for Small Yards." In 2025, X6 will go even further with new model upgrades and the Hybrid Zero-Turn Riding Mower [http://www.senix.co/]-engineered for wide-acre performance without the noise of a traditional engine

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Gas and Corded: Hooked Up to Endless Power

SENIX knows that cordless isn't always the answer. That's why it continues to support professionals who rely on gas and corded solutions for maximum runtime and durability.

For commercial landscapers and public works crews, SENIX offers robust 2-stroke and 4QL 4-stroke tools-mowers, chainsaws, trimmers-that deliver the runtime, torque, and fast refueling still preferred in demanding field conditions. These remain essential in regions where battery access is limited or all-day power is required.

For construction and workshop use, SENIX provides rotary and demolition hammers, grinders, cut-off saws, plus outdoor gear like pressure washers [http://www.senix.co/] and shredders-delivering steady power where plug-and-play matters most.

What's Next: Advancing Performance, Expanding Reach Across Markets and Applications

SENIX continues to invest actively in practical innovation, lithium battery upgrades, and intelligent automation across its platforms. This year, the brand is expanding its X6 lineup with the Hybrid Zero-Turn Mower, launching new professional-grade power tools under the X2 platform, and introducing a next-generation RTK+GPS robotic lawn mower-each built to meet rising user expectations in both performance and control.

SENIX is committed to becoming the most professional intelligent tool solution provider in the world. The company places high importance on customer service and sustainability, operating smart manufacturing plants in Mexico, China, and Southeast Asia, with regional sales and support centers in key international markets. As its global footprint grows, SENIX is also accelerating commercial partnerships in emerging economies-expanding reach while adapting to local demands.

From the Track to the Jobsite: Shared Values, Shared Drive

"When a racing team trusts you with their tools, that trust is earned. We build for users like that-people who rely on performance to hit the next mark," - Todd Woodhams , VP of Product Development , SENIX

"Partnering with RCR isn't about exposure. It's about momentum-two teams moving at full speed, believing in the same idea: that great tools make a difference," - Rocky Reynolds , VP of Sales, SENIX

About SENIX

SENIX is recognized for its reliability and innovative design in power tools, outdoor power equipment (OPE), and intelligent solutions. Since its inception, the brand has been committed to delivering high-performance and eco-friendly products that empower both professionals and homeowners. SENIX operates global smart manufacturing and service hubs [http://www.senix.co/], serving a growing base of users across North America, Australia, Southeast Asia, and beyond.

For more information, visit www.senix.co [http://www.senix.co/]
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Website: http://www.senix.co

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