Global Data Broker Market Analysis 2025-2030: Growth Drivers, Challenges, And Opportunities

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How Big Is the Data Broker Market Size Expected to Be by 2034?
The market size of data brokers has experienced robust growth in the past few years. The market, which is anticipated to escalate from $303.11 billion in 2024 to a worth of $332.89 billion in 2025, will accomplish this growth at a compound annual growth rate (CAGR) of 9.8%. The reason behind the growth in the previous years is due to the enhancing needs for personalized and current data information, enlargement of data-informed decision-making strategies, an increase in IoT penetration, rising count of internet users, and an upsurge in the existence of smartphones.

The size of the data broker market is anticipated to experience significant expansion in the coming years, with expectations to reach $479.73 billion by 2029, fueled by a compound annual growth rate (CAGR) of 9.6%. This growth during the forecast period can be primarily attributed to the increased adoption of social media platforms, the expansion of the e-commerce industry, quick industrialization, growing need for targeted advertising, and an increase in the number of devices connected. Key trends for this projected period involve novel technologies and business models, advances in the capabilities of real-time analytics, developments in big data analytics and artificial intelligence, the blending of artificial intelligence and machine learning, and the incorporation of cloud computing.

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What Are the Emerging Segments Within the Data Broker Market?
The data broker market covered in this report is segmented -

1) By Data Type: Unstructured Data, Structured Data, Custom Structure Data
2) By Pricing Model: Subscription Paid, Pay Per Use Paid, Hybrid Paid Models
3) By Application: Marketing And Advertising, Fraud Detection And Prevention, Risk Management, Customer Experience Management, Compliance Management, Personalization And Targeting
4) By End-User: Banking, Financial Service And Insurance (BFSI), Retail, Automotive, Construction, Other End-Users

Subsegments:

1) By Unstructured Data: Social Media Data, Web Content Data, Email Data, IoT Sensor Data, Multimedia Data, Surveillance And Security Data
2) By Structured Data: Demographic Data, Financial Data, Healare Data, Transactional Data, Behavioral Data, Location Data.
3) By Custom Structure Data: Industry-Specific Data, Proprietary Data Sets, Predictive Analytics Data, Hybrid Data Models, Aggregated And Derived Data

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What Long-Term Drivers Are Shaping Data Broker Market Trends?
The surge in e-commerce is anticipated to power the advancement of the data broker market. E-commerce, the internet-based purchase and sale of products and services, accompanied by the digital exchange of money and information, is extensively gaining traction. This surge is bolstered by increased internet access, the pervasiveness of smartphones, user-friendly consumer behavior, state-of-the-art digital payment methods, and the enlargement of swift and trustworthy delivery networks. Data brokers provide pivotal consumer data insights assisting e-commerce companies in improving customer-targeting, personalization, and fraud deterrence. For instance, as reported by the US Census Bureau in February 2025, e-commerce sales for 2024 touched $1,192.6 billion, demonstrating an 8.1% increase relative to 2023. Consequently, the rise in e-commerce is steering the expansion of the data broker market.

Who Are the Top Competitors in Key Data Broker Market Segments?
Major companies operating in the data broker market are International Business Machines Corporation (IBM), Oracle Corporation, Bloomberg Finance L.P., LexisNexis Risk Solutions, Thomson Reuters, Experian Information Solutions Inc., Wolters Kluwer N.V., Equifax Inc, TransUnion LLC, NielsenIQ, Dun & Bradstreet Inc., Fair Isaac and Company, CoreLogic, Acxiom LLC, Data Axle, Epsilon Data Management LLC, Lotame Solutions Inc., Intelius LLC., Whitepages Inc., Ignite Enterprise Software Solutions LLC.

What Data Broker Market Trends Are Gaining Traction Across Different Segments?
Top firms in the data broker industry are advancing their offerings with innovative solutions like data onboarding services to amplify data access, security, and adherence to emerging regulations. The data onboarding service involves integrating third-party or offline data with a company's proprietary data, advancing marketing strategies by refining customer targeting and personalizing outreach. For example, in January 2025, Experian Plc, a firm based in Ireland specializing in information services, introduced the inaugural third-party data marketplace. The distinctive capability of this marketplace is its combination of data onboarding with Experian's identity graph, facilitating the smooth amalgamation of third-party and first-party data. This avenue allows marketers to engage with more precise and robust audience segments, significantly boosting campaign customization and targeting.

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Which Regions Are Becoming Hubs for Data Broker Market Innovation?
North America was the largest region in the data broker market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the data broker market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Data Broker Market?
2. What is the CAGR expected in the Data Broker Market?
3. What Are the Key Innovations Transforming the Data Broker Industry?
4. Which Region Is Leading the Data Broker Market?

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