Press release
Brand Licensing Industry Report 2025-2034: Market Dynamics, Trends, And Forecasts
Brand Licensing
What Is the Expected Brand Licensing Market Size During the Forecast Period?
Recent years have witnessed substantial growth in the brand licensing market size. It's projected to increase from $295.26 billion in 2024 to $312.79 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 5.9%. The impressive growth during the historic period can be credited to factors such as a surge in consumer demand, the rise in e-commerce adoption, an increase in sports licensing, a boom in global franchising, and the development of digital branding.
Expectations for the brand licensing market size imply a robust expansion in the coming years. A growth to $390.83 billion by 2029 is projected, with a compound annual growth rate (CAGR) of 5.7%. Factors contributing to this predicted growth during the forecast period include the surge in digital content licensing, increasing requirements for brand marketing, virtual branding's expansion, corporate brand extensions escalation, and a rise in celebrity endorsements. The forecast period's notable trends will encompass technological advancements, AI-driven licensing solutions, brand protection via blockchain, NFT integration in licensing, and hybrid licensing models.
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What Are the High-Growth Segments in the Brand Licensing Market?
The brand licensing market covered in this report is segmented -
1) By Types: Apparels, Toys, Accessories, Home Decoration, Software Or Video Games, Food And Beverage, Other Types
2) By Application: Entertainment, Corporate Trademarks Or Brand, Fashion, Sports, Other Applications
3) By End-user: Retail And E-commerce, Media And Entertainment Companies, Sports Teams And Leagues, Luxury Brands, Consumer Goods Manufacturers, Automotive And Accessories
Subsegments:
1) By Apparels: Casual Wear, Sportswear, Footwear, Innerwear, Kidswear, Formal Wear
2) By Toys: Action Figures, Dolls And Plush Toys, Educational Toys, Board Games And Puzzles, Electronic Toys, Collectibles
3) By Accessories: Watches, Bags And Backpacks, Eyewear, Jewelry, Footwear Accessories, Headwear
4) By Home Decoration: Furniture, Wall Art And Posters, Bedding And Linens, Kitchenware, Lighting, Rugs And Carpets
5) By Software Or Video Game: PC And Console Games, Mobile Games, Virtual Reality (VR) And Augmented Reality (AR) Games, Educational Software, Game Merchandise, Subscription-based Gaming
6) By Food And Beverage: Packaged Foods, Beverages, Confectionery And Snacks, Dairy Products, Frozen Foods, Fast Food Chains
7) By Other Types: Automobiles, Theme Parks And Attractions, Stationery And School Supplies, Fitness And Sports Equipment, Beauty And Personal Care, Pet Products
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What Key Drivers Are Expected to Influence Future Brand Licensing Market Growth?
The escalating consumer demand is likely to boost the expansion of the brand licensing market in the future. This demand is spurred by the social and economic ideology of consumerism, promoting the continual accumulation of goods and services. Factors such as amplified disposable incomes, increased product accessibility, and shifting lifestyle choices, prompt individuals to acquire more goods and services. Brand licensing supports this increased consumerism by allowing corporations to extend their brand scope, improve product uniqueness, reinforce client loyalty, and rationalize elevated pricing. By capitalizing on recognized brand names, companies can enhance product appeal, broaden market availability, and stimulate consumer interest, thereby encouraging a higher propensity to purchase. For example, data from the US-based government agency, Bureau of Labor Statistics, reveals that the average annual consumer spend marked at $77,280 in 2023, representing a 5.9% rise from 2022. Consequently, the burgeoning demand for consumerism is propelling the expansion of the brand licensing market.
Which Companies Hold the Largest Share Across Different Brand Licensing Market Segments?
Major companies operating in the brand licensing market are General Motors, The Walt Disney Company, Procter & Gamble, Warner Media Inc., Paramount Global, Electrolux, Major League Baseball, National Football League, The Pokémon Company International, PVH Corp., Hasbro Inc., Ferrari, Meredith Corporation, Learfield IMG College, Sanrio Co. Ltd., Authentic Brands Group, Sequential Brands Group, Iconix Brand Group, BlueStar Alliance, Universal Brand Development.
What Trends Are Driving Growth in The Brand Licensing Market?
Key players in the brand licensing market are adopting strategic growth strategies to improve product performance, fortify brand value, and boost consumer engagement. Such strategic growth initiatives in brand licensing allow companies to bolster their market presence, amplify brand recognizability, and stimulate revenue growth by tapping into new consumer segments and markets. For example, In February 2025, US fuel industry company, Citgo Petroleum Corporation, initiated a strategic brand licensing program to extend its presence into five new US markets including Arizona, Colorado, New Mexico, Nevada, and Utah. The program permits eligible marketers and retailers to source their gasoline using CITGO's TriCLEAN additive system, which is a TOP TIER-designated fuel containing 50% more cleansing agents. The company is contemplating expanding into additional states in the future.
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What Are the Emerging Geographies for The Brand Licensing Market Growth?
North America was the largest region in the brand licensing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the brand licensing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Brand Licensing Market?
2. What is the CAGR expected in the Brand Licensing Market?
3. What Are the Key Innovations Transforming the Brand Licensing Industry?
4. Which Region Is Leading the Brand Licensing Market?
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