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Emerging Trends Influencing The Growth Of The Precision Viticulture Market: Advancements In GPS Technology Driving Precision Viticulture

06-18-2025 10:22 AM CET | Food & Beverage

Press release from: The Business Research Company

Precision Viticulture Market Growth

Precision Viticulture Market Growth

We've updated all our reports with current data on tariff changes, trade developments, and supply chain shifts affecting key industries.

How Big Is the Precision Viticulture Market Size Expected to Be by 2034?
Over the last few years, the market size for precision viticulture has been expanding swiftly. It is projected to rise from $1.47 billion in 2024 to $1.64 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 11.0%. This significant growth during the historic period can be accredited to several factors such as an expansion in grape land and production, a heightened demand for wine production, an intensified focus on enhancing operational efficiency, a growing concern to adapt to climate change, and rising apprehensions related to the environment.The market size of precision viticulture is predicted to experience a swift expansion in the coming years, reaching a value of $2.45 billion by 2029 with a CAGR of 10.7%. This growth projection for the predicted period is linked to the increasing worldwide consumption of wine, heightened demand for environmentally friendly farming practices, a surge in customer demand for traceability and transparency, the pressing necessity for water and resource preservation, and an enlarged global vineyard area. Important trends within this projected period encompass the utilization of the internet of things (IoT) and sensor technology, advancements in vineyard machinery, the integration of artificial intelligence (AI) and machine learning (ML), enhancement of analytical tools, and creativity in managing crops.

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What Are the Emerging Segments Within the Precision Viticulture Market?
The precision viticulture market covered in this report is segmented -

1) By Component: Software, Hardware, Services
2) By Technology: Guidance Systems, Variable Rate Technology, Remote Sensing
3) By Application: Irrigation Management, Yield Monitoring, Weather Tracking And Forecasting, Inventory Management Crop Scouting, Field Mapping, Farm Labor Management, Financial Management

Subsegments:
1) By Software: Vineyard Management Software, Geographic Information System (GIS) Software, Remote Sensing Software, Data Analytics Software
2) By Hardware: Sensors, Drones, Variable Rate Technology (VRT) Equipment, GPS Systems
3) By Services: Data Analytics And Consulting Services, Cloud-Based Solutions, Training And Support Services, System Integration Services

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What Long-Term Drivers Are Shaping Precision Viticulture Market Trends?
The expected surge in the precision viticulture market is directly linked to the anticipated expansion in grape land and grape production. Grape land and production specifics refer to the cultivation of grapevines that includes respective agricultural practices, climate dependency, soil conditions, and harvest techniques associated with growing grapes to multidimensional utilization, such as wine production and direct consumption. The burgeoning global demand for wine, coupled with the establishment of sophisticated agricultural methodologies augmenting yields, has rendered grape cultivation a lucrative venture. Precision viticulture enriches grape land and production by exploiting avant-garde technologies like sensors, drones, and data analytics, essentially to supervise soil condition, effectively administer resources, and augment grape quantity and quality, all the while reducing harm to the environment. For instance, in August 2023, according to data released by the California Department of Food and Agriculture, a government agency based in the US, the cash receipts accruing from grape production in 2022 stood at a whopping $5.5 billion, registering a 6.3% boost compared to the receipts in 2021. Consequently, the expansion in grape land and production has expedited the growth of the precision viticulture market.

Who Are the Top Competitors in Key Precision Viticulture Market Segments?
Major companies operating in the precision viticulture market are Deere And Company, Corteva Inc., AGCO Corporation, Hexagon AB, Valmont Industries Inc., Bucher Vaslin S.A., Trimble Inc., Topcon Corporation, Lindsay Corporation, Raven Industries Inc., TeeJet Technologies, Hortau Technologies Inc., Caffini S.P.A., Ateknea Solutions, Gamaya, Fruition Sciences, Chouette, Deep Planet, VineView Technologies Ltd., vitiDron SLU

Leading businesses in the precision viticulture market are prioritizing the creation of advanced tools, including GPS receivers, to perfect the administration of vineyards, amplify the precision of yield forecasts, and bolster efficiency in resource use. A GPS receiver is an electronic instrument that ascertains its location, velocity, and time by triangulating signals from a minimum of four satellites in the Global Positioning System (GPS) network to deliver accurate coordinates. For example, VineView SAI Inc., a remote sensing firm from Canada, debuted PinPoint RTK, a handheld GPS receiver in July 2024, to provide vineyard managers with supremely accurate data gathering capacities. This receiver offers unparalleled precision within a 2-5 centimeter range for meticulous vineyard data compilation. It comes with three programmable buttons for adaptable data recording and effortlessly integrates with the VineView mobile app for real-time individual plant tracking, thus improving decision-making processes and optimizing operational efficacy in vineyard management.

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Which Regions Are Becoming Hubs for Precision Viticulture Market Innovation?
Europe was the largest region in the precision viticulture market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the precision viticulture market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Precision Viticulture Market?
2. What is the CAGR expected in the Precision Viticulture Market?
3. What Are the Key Innovations Transforming the Precision Viticulture Industry?
4. Which Region Is Leading the Precision Viticulture Market?

Why This Report Matters:

Competitive overview: This report analyzes the competitive landscape of the 3D imaging software market, evaluating key players on market share, revenue, and growth factors.

Informed Decisions: Understand key strategies related to products, segmentation, and industry trends.

Efficient Research: Quickly identify market growth, leading players, and major segments.

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