Saudi Arabia Advertising Market Size to Hit USD 8,890.9 Million by 2033 at a CAGR of 3.94%

Saudi Arabia Advertising Market Overview
Market Size in 2024: USD 6,281.4 Million
Market Size in 2033: USD 8,890.9 Million
Market Growth Rate 2025-2033: 3.94%

According to IMARC Group's latest research publication, "Saudi Arabia Advertising Market Report by Type (Television Advertising, Print Advertising, Radio Advertising, Outdoor Advertising, Internet Advertising, Mobile Advertising, Cinema Advertising), and Region 2025-2033", Saudi Arabia advertising market size reached USD 6,281.4 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 8,890.9 Million by 2033, exhibiting a growth rate (CAGR) of 3.94% during 2025-2033​.

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Growth Factors in the Saudi Arabia Advertising Market

● Vision 2030 and Cultural Transformation

Saudi Arabia's Vision 2030 is shifting the advertising space by transforming the culture and offering economic diversification, opening up various brand opportunities to connect with the consumer. With the government's focus on tourism, entertainment, and brand new retail experiences, we are starting to see increased demand for creative advertising to promote the new tourism and entertainment destinations like Qiddiya and the Red Sea Project. Already, creative advertising campaigns showing AlUla's heritage sites resulted in increased tourism and sales with global tourists, benefitting local agencies. With the opening of Saudi Arabia as an environment for international events and investments, it has ignited advertisers to use storytelling to reflect the evolving cultural values of the region, designed to target a young, aspirational audience constantly looking for new modern experiences.

● Rising Digital Penetration

The swift uptake of the internet and smartphones, especially by Saudi Arabia's youths, will propel the growth of the advertising market. Many people use Snapchat and Instagram; therefore, companies will shift marketing budgets from traditional media to digital media. For example, the Saudi Telecom Company (STC) has engaged in influencer campaigns on TikTok to promote its services with successful resonance to the younger demographic. The digital transition demands advertisers to develop more interactive, mobile-first advertising, such as short-form videos and immersive ads. The expansion of e-commerce platforms such as Noon provides impetus for targeted online advertising to create awareness among consumers.

● Increased Foreign Investment and Global Brands

Regulatory reforms consistent with Vision 2030, including foreign ownership rules, have helped to entice multinational companies and global agencies to Saudi Arabia leading to growth in the market. Internationally recognized companies such as Publicis Groupe have increased their presence in Saudi Arabia, bringing experience in managing global campaigns. For example, Pepsi is a global brand partnering with local agencies to develop culturally relevant ads for events like Riyadh Season that merge international appeal with local customs and traditions. These partnerships create demand for quality creative services and media planning, transfer of knowledge and innovation, and more diverse ->more able to service various audiences, while competing globally.

Key Trends in the Saudi Arabia Advertising Market

● Surge in Social Media Advertising

Social media advertising is flourishing in Saudi Arabia thanks to Twitter, Snapchat, and YouTube, which appeal to the Kingdom's growing youth, who tend to be more tech-savvy as a user demographic. Brands are utilizing influencers and short-form video formats to show off products, like Namshi, the fashion retailer that collaborates with Saudi influencers to market seasonal collections and engage an audience into authentic connections to consumers. Additionally, interactive formats, like Instagram Stories or live-streamed events, allow brands to connect instantly and in real-time, leading to greater engagement. This is an important step toward a more personalized and community-centric social media advertising approach; agencies are currently investing in data analytics to build campaign and demographic targeting in the future.

● Emphasis on Localized Content

Advertisers in Saudi Arabia increasingly embrace localised content in their campaign offerings to effectively utilise cultural and religious values. Campaigns that draw heavily on Arabic story telling, humour and tradition perform strongly, especially during Ramadan and national holidays. Zain's Ramadan campaigns all use emotional story lines to connect to families and have gained extensive appeal. Agencies are using more and more local talent to foster genuine narratives linked to Saudi identity and that appeal to modern perspectives. This growing trend goes hand-in-hand with the Vision 2030 push for cultural pride, moving brands away from general, global campaigns and towards promoting their differences through locally tailored content to evoke brand-loyalty from their consumers.

● Growth of Programmatic Advertising

Increased efficiencies and accuracy of programmatic advertising, which uses AI to take the guess work out of buying and placement of advertising, has gained strong momentum in Saudi Arabia, creating a demand for programmatic advertising and use of its techniques and benefits. By using programmatic advertising, brands are able to reach targeted specific audiences based on real-time data, while at the same time optimize their campaigns performance. An example of programmatic advertising strategy in Saudi Arabia can be seen from Jarir Bookstore, which uses programmatic ads that respond to a readers development at different stages, in a variety of digital publishers and sponsoreshops. In particular, ad tech platforms like Choueiri Group's DMS are opening up the learning experience for local agencies to implement programmatic strategies in their purchasing, providing scalable and cost-effective solutions for their brands. Ultimately, this sustains the market movement to data-driven advertising, based on consumer demand, with a focus on measurable and value-based results.

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Saudi Arabia Advertising Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

● Television Advertising
● Print Advertising
● Newspaper Advertising
● Magazine Advertising
● Radio Advertising
● Outdoor Advertising
● Internet Advertising
● Search Advertising
● Display Advertising
● Classified Advertising
● Video Advertising
● Mobile Advertising
● Cinema Advertising

Regional Analysis:

● Northern and Central Region
● Western Region
● Eastern Region
● Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Future Outlook

The advertising market in Saudi Arabia is underpinned for dynamic growth, as Vision 2030 is programme-based transition along with a population that is digitally engaged. Events such as EXPO 2030 and the FIFA World Cup 2034 will increase demand for innovative campaigns and attract global agencies while developing local talent. Over the next decade, we will likely see challenges such as understanding cultural sensitivities and then competing against one another for skilled professionals in the industry. However, the market's emphasis on digitalization, localized content, and programmatic advertising will provide real advantages. This market is moving away from archaic practices and is offering a focus on experimentation and technology along with authenticity of culture and local insights. As brands embrace the opportunities laid before them in technology and authenticity of culture, the advertising space in Saudi Arabia will be a regional leader, source local content, and tap into international expertise to beautifully engage audiences throughout all of the trading blocs.

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

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