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The Impact Of Creative And Interactive Displays On The Market Due To Enhanced Consumer Engagement And Advancements In Display Technology: Key Factor Driving The Growth In The Digital Out-Of-Home Advertising Market
Digital Out-Of-Home Advertising Market Size
What Is the Expected Digital Out-Of-Home Advertising Market Size During the Forecast Period?
In recent times, the size of the digital out-of-home advertising market has experienced swift expansion. The market, which is projected to amplify from $19.31 billion in 2024 to $21.70 billion in 2025, is set to achieve a compound annual growth rate (CAGR) of 12.4%. The growth attained during the historical period is a result of escalating smart city initiatives, increased usage of the Internet of Things, the rising use of digital signage in city transportation, the growing application of smart beacons to activate location-specific ads, and the expansion of multilingual content.Expectations suggest a swift expansion of the digital out-of-home advertising market over the next few years. The market valuation is predicted to reach $34.25 billion in 2029, exhibiting a compound annual growth rate (CAGR) of 12.1%. The expected growth during this period can be credited to the rising popularity of smart devices, increasing demand for eco-friendly digital displays, progress in digital transit and mobile solutions, the use of facial recognition for specialized advertisements, and the surge in digital billboards in retail settings. The prediction period also indicates key patterns such as further integration of virtual reality, the evolution of 5G-based advertising networks, progress in geolocation-centric targeting, the introduction of blockchain in ad tracking, and the amalgamation of social media and user-driven content.
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What Are the High-Growth Segments in the Digital Out-Of-Home Advertising Market?
The digital out-of-home advertising market covered in this report is segmented -
1) By Format Type: Digital Billboard, Video Advertising, Ambient Advertising, Other Formats
2) By Organization Size: Large And Medium Enterprise, Small Enterprise
3) By Application: Indoor, Outdoor
4) By End Users: Retail, Recreation, Banking, Transportation, Education, Other End Users
Subsegments:
1) By Digital Billboard: Large-Format LED Billboards, Interactive Digital Billboards, Programmatic Digital Billboards, 3D Digital Billboards, Mobile Digital Billboards
2) By Video Advertising: In-Transit Video Advertising, Digital Place-Based Video Screens, Retail And Mall Video Displays, Stadium And Arena Video Advertising, Airport And Transit Hub Video Displays
3) By Ambient Advertising: Augmented Reality (AR) DOOH Ads, Projection Mapping Advertising, Smart Sensor-Based Interactive Ads, Holographic Display Advertising, Digital Wall And Floor Projections
4) By Other Formats: Digital Street Furniture Advertising, Digital Transit Media Advertising, AI-Powered Contextual DOOH Ads, Geolocation-Based DOOH Advertising, Weather-Responsive DOOH Ads
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What Key Drivers Are Expected to Influence Future Digital Out-Of-Home Advertising Market Growth?
The growth in the demand for inventive and immersive displays is predicted to drive the digital out-of-home advertising market in the future. Inventive and immersive displays are digital screens or visually creative installations that actively engage users by merging interactivity with creativity. The popularity of these displays is increasing due to their potential to improve user interaction, apply cutting-edge technology, deliver personalized experiences, provide competitive benefits, enhance retail interactions, and gather real-time data for target-specific marketing. Digital out-of-home advertising deploys advanced technology to show compelling, customized content in high-traffic areas, which improves engagement and brand awareness. For example, in August 2024, as per the data from Signage Info, a Canadian advertising firm, the revenue from digital out-of-home advertising in the UK in the first half of 2023 was $443.73 million, growing to $536.91 million in 2024. As a consequence, the rising demand for innovative and interactive displays is propelling the digital out-of-home advertising market.
Which Companies Hold the Largest Share Across Different Digital Out-Of-Home Advertising Market Segments?
Major companies operating in the digital out-of-home advertising market are ProSiebenSat1 Media, VGI Global Media, JCDecaux, Clear Channel, Lamar Advertising Company, Ströer SE & Co. KGaA, Outfront Media Inc., Daktronics Inc., oOh!media Limited, Bennett Coleman & Company Limited, APG|SGA, Sharp NEC Display Solutions, Global Outdoor Media Limited, Pattison Outdoor Advertising, Talon Outdoor Ltd, Broadsign International LLC, QMS Media Limited, Exterion Media Group, ZETA Display, Vistar Media, Ocean Outsider, Blue Fin Media, EyeMedia LLC, Adomni, Global Advertising Media Private Limited
What Trends Are Driving Growth in The Digital Out-Of-Home Advertising Market?
Principal firms in the digital out-of-home advertising market are directing their efforts towards the creation of novel services like dynamic outdoor advertising platforms, giving brands an immersive digital advertising encounter. A dynamic outdoor advertising platform is an advanced ad system that facilitates updates in real-time and tailors the ad content according to factors such as the prevailing weather, time of the day, and demographics, making it possible for brands to provide consumers with pertinent messages when they interact with the ad. For example, in September 2024, a company based in Canada named ShopLiftr, ventured into the launch of a programmatic digital out-of-home ad solution that imparts customized geotargeted messages in real-time. This new solution provides real-time, accurately-targeted, multilingual ads on any screen, impeccably amalgamating with existing ad technology to create an all-inclusive retail experience. This innovative solution promotes dynamic, data-backed advertisement with AI enabled localization, exact geo-targeting, and adaptable messaging, significantly heightening customer interaction and contributing to sales growth.
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What Are the Emerging Geographies for The Digital Out-Of-Home Advertising Market Growth?
North America was the largest region in the digital out-of-home advertising market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital out-of-home advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Digital Out-Of-Home Advertising Market?
2. What is the CAGR expected in the Digital Out-Of-Home Advertising Market?
3. What Are the Key Innovations Transforming the Digital Out-Of-Home Advertising Industry?
4. Which Region Is Leading the Digital Out-Of-Home Advertising Market?
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