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Personal Gadget Insurance Market to Reach US$ 79.2 Bn by 2034, Fueled by Digital Transformation and Rising Consumer Tech Adoption - Analysis by TMR

06-18-2025 08:17 AM CET | Consumer Goods & Retail

Press release from: Transparency Market Research

Personal Gadget Insurance Market

Personal Gadget Insurance Market

The global Personal Gadget Insurance Market is witnessing a significant transformation driven by digital innovation and the growing reliance on high-value personal electronics. Valued at US$ 25.4 billion in 2023, the industry is forecast to grow at a robust CAGR of 10.9% from 2024 to 2034, ultimately reaching a market size of US$ 79.2 billion by 2034. With increasing consumer demand for comprehensive and seamless protection plans, key industry players are leveraging digital platforms to offer fast, paperless, and secure insurance solutions tailored to modern lifestyles.

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Market Overview

As the global consumer electronics ecosystem expands, so does the dependency on personal gadgets such as smartphones, tablets, laptops, smartwatches, and wireless earbuds. These devices are no longer luxury items but essential tools for daily communication, work, entertainment, and even healthcare. As a result, the personal gadget insurance market has evolved from a niche service to a critical value proposition. Consumers are actively seeking reliable protection plans to safeguard their expensive gadgets from theft, accidental damage, breakdowns, and even cyber threats. Digital transformation across the insurance sector is further accelerating market maturity, enabling insurers to provide real-time claims processing, seamless policy management, and personalized coverage options.

Market Size and Growth

With the market valued at US$ 25.4 billion in 2023, the industry has already shown strong momentum due to the proliferation of personal devices and rising repair and replacement costs. The projected compound annual growth rate (CAGR) of 10.9% from 2024 through 2034 signifies not only increased consumer awareness but also insurer innovation. The anticipated market size of US$ 79.2 billion by 2034 reflects a potent mix of high device penetration, integration of insurtech solutions, and evolving consumer expectations for real-time service delivery. This exponential growth suggests that personal gadget insurance is set to become a mainstream element of the consumer electronics value chain.

Market Segmentation

The personal gadget insurance market is segmented by device type, coverage type, distribution channel, and end user.

By Device Type, smartphones dominate the market, accounting for the largest share, followed by laptops, tablets, and wearable devices. The increasing cost of flagship smartphones and fragility of foldable phones have driven demand for tailored protection.

By Coverage Type, accidental damage protection leads the segment, with growing interest in theft, extended warranty, and cybersecurity insurance.

By Distribution Channel, digital platforms including mobile apps and e-commerce sites are outperforming traditional brokers and agents, as consumers increasingly demand quick and convenient access to insurance.

By End User, individual consumers represent the core segment, though small businesses are emerging as new customers, particularly for fleet coverage of work-related gadgets.

Regional Analysis

Geographically, North America holds the largest market share, driven by high device ownership rates and early adoption of insurtech platforms. Europe follows closely, supported by a well-established regulatory framework and consumer rights laws that favor comprehensive insurance policies.

Asia Pacific is the fastest-growing region, particularly due to rapid smartphone penetration, rising disposable incomes, and initiatives from OEMs and telcos offering bundled insurance. Countries like India and China are hotspots for market expansion. Latin America and the Middle East & Africa are gradually entering the fray, with insurance providers tapping into urban youth demographics and digitally-savvy consumers in tier-1 and tier-2 cities.

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Market Drivers and Challenges

Market Drivers include the rising cost and complexity of personal devices, increasing consumer dependence on gadgets, and the digitalization of insurance services. The integration of artificial intelligence (AI) and machine learning (ML) in claims assessment, chatbot assistance, and policy personalization is a game-changer.

Market Trends

Key market trends include the rise of embedded insurance models, where gadget protection is integrated at the point of sale or via manufacturer partnerships. For instance, Samsung now offers complete protection for accidental breakage and breakdown for up to two years under its device care plans.

Additionally, subscription-based insurance models are gaining traction, allowing users to pay monthly or annually for comprehensive, cancel-anytime coverage. Another emerging trend is eco-friendly insurance, where providers offer repair-first solutions to minimize e-waste. There is also a growing emphasis on cyber protection add-ons, particularly for smartwatches and connected health devices.

Competitive Landscape

The personal gadget insurance market is characterized by a mix of traditional insurers, tech-driven insurtech firms, and OEM-affiliated providers. Major players include Progressive Casualty Insurance Company, Bolttech, Asurion, Bajaj Allianz General Insurance, OneAssist Consumer Solutions, AT&T Inc., SquareTrade Inc., and Worth Ave. Group.

These companies are differentiating themselves through customer-centric models, offering instant policy issuance, online claims processing, and value-added services like device pick-up and drop-off for repairs. Strategic partnerships with device manufacturers and mobile carriers are also central to their growth strategies.

Future Outlook

Looking ahead, the market is poised for sustained double-digit growth as the convergence of insurtech and personal electronics accelerates. Innovations in blockchain for claims transparency, AI for fraud detection, and IoT for proactive damage alerts will further enhance the insurance experience. Emerging device categories-such as AR/VR headsets, drone cameras, and smart glasses-will unlock new avenues for protection services.

By 2034, the personal gadget insurance sector will likely be a core component of consumer digital ecosystems, seamlessly integrated into device purchase flows and digital wallets. A focus on affordability, transparency, and accessibility will remain critical for unlocking the next phase of global market adoption.

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About Transparency Market Research

Transparency Market Research, a global market research company registered at Wilmington, Delaware, United States, provides custom research and consulting services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision makers. Our experienced team of Analysts, Researchers, and Consultants use proprietary data sources and various tools & techniques to gather and analyses information.

Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.

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