Rise In Social Media Users Fueling The Growth Of The Market Due To Increasing Digital Engagement: A Significant Driver Propelling The Artificial Intelligence (AI) In Media Market In 2025

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What Is the Artificial Intelligence (AI) In Media Market Size and Projected Growth Rate?
The market size of artificial intelligence (AI) in media has seen rapid expansion in the past few years. The market is projected to upscale from $10.14 billion in 2024 to $13.72 billion in 2025, with a compound annual growth rate (CAGR) of 35.3%. Factors such as the growing requirement for personalized content, enhancement in the incorporation of AI in social media apps, increased demand for customized content, expansion of social media and video-sharing forums, and a heightened need for video content production contribute to the historical period growth.

In the coming years, the size of the media market based on artificial intelligence (AI) is poised for substantial growth. The market is projected to expand to $45.60 billion by 2029, with a compound annual growth rate (CAGR) of 35.0%. This predicted growth over the forecast period can be linked to the surge in investments and demand for immersive technologies, increased understanding of AI, the rising demand for vibrant and personalized video content, a growing call for automation, and the expanding use of AI in advertising. Some of the prominent trends seen over the forecast period include progress in natural language processing (NLP), innovative technology advancements, adaption of real-time content, personalization & recommendation, and widening applications in the e-learning sector.

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What Are the Major Segments in the Artificial Intelligence (AI) In Media Market?
The artificial intelligence (AI) in media market covered in this report is segmented -

1) By Solution: Hardware Or Equipment, Services
2) By Software Type: Content Distribution, Workflow Automation, Audience Analysis
3) By Application: Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning And Management, Sales And Marketing, Talent Identification, Content Capture, Sports Automatic Productions

Subsegmentss:

1) By Hardware or Equipment: AI-Optimized Processors (GPUs, TPUs, FPGAs), Edge AI Devices, AI-Powered Cameras & Sensors, AI Workstations & Servers
2) By Services: AI Consulting And Integration Services, AI-Powered Content Creation Services, AI-Driven Media Analytics Services, AI-Based Personalization And Recommendation Services

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What Are The Driving Artificial Intelligence (AI) In Media Market Evolution?
The growing number of social media users is projected to fuel the expansion of the artificial intelligence (AI) sector within the media market. Social media entails online platforms enabling individuals to formulate, share, interact with content and network. The increase in social media usage stems from its capacity to link people at broad distances, offer immediate access to news and entertainment, and allow businesses to engage with larger audiences. Within the media sphere, artificial intelligence (AI) amplifies social media through personalized content recommendations, moderation of detrimental posts, and enhancement of user interactions via chatbots and automation. For example, Sprout Social, a software company from the US, reported in February 2025 that social media users had grown to 5.42 billion, with each user engaging with roughly 6.83 distinct social networks monthly. Hence, the increase in the quantity of social media users is propelling the AI expansion within the media market.

Which Firms Dominate The Artificial Intelligence (AI) In Media Market Segments?
Major companies operating in the artificial intelligence (AI) in media market are Google LLC, Microsoft Corporation, Alibaba Group Holding Limited, Amazon Web Services Inc., Intel Corporation, plc, International Business Machines Corporation, Oracle Corporation, NVIDIA Corporation, Cognizant Technology Solutions Corporation, Gracenote Inc., Red Bee Media Limited, Vimeo.com Inc., Avid Technology Inc., Appen Limited, Hootsuite Inc., Gravity Media Group Limited, Brightcove Inc., LoopMe Limited, Vizrt Group AS

What Trends Are Expected to Dominate the Artificial Intelligence (AI) In Media Market in the Next 5 Years?
Leading firms in the AI in media market are concentrating their efforts on crafting technologically superior solutions, like AI-driven media scoring instruments, to analyze and enhance the efficacy of media campaigns. These AI-driven media scoring instruments are sophisticated analysis solutions that use artificial intelligence to determine the quality, relevance, and influence of media content. For example, LoopMe, a media company based in the UK, introduced Brand Outcome Scores (BOS), which are AI-powered media scoring tools, in October 2024. These are constructed to refine ad performance by forecasting essential brand indicators such as awareness, consideration, and buying intent. Moreover, it offers predictive scoring at the bid request and impression level, allowing advertisers to make informed, data-based decisions for mobile video, connected TV (CTV), and display ads. Remarkably, it functions independently of cookies or user identifiers, thus maintaining privacy compliance.

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Which Is The Largest Region In The Artificial Intelligence (AI) In Media Market?
North America was the largest region in the artificial intelligence (AI) in media market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the artificial intelligence (AI) in media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Artificial Intelligence (AI) In Media Market?
2. What is the CAGR expected in the Artificial Intelligence (AI) In Media Market?
3. What Are the Key Innovations Transforming the Artificial Intelligence (AI) In Media Industry?
4. Which Region Is Leading the Artificial Intelligence (AI) In Media Market?

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