Global Ostomy Market Size, Trends, Challenges, Driven By Industry Analysis & Outlook (2016-2020)

An ostomy is a surgical procedure undertaken to create an opening or stoma on the abdominal wall for waste products to move out of the body. It is useful in case of certain diseases of the digestive and urinary system. Ostomy can either be temporary or permanent depending on the purpose for which it is undertaken. A temporary ostomy gives an organ time to heal while a permanent ostomy acts as a mode of waste excretion for life. Depending on the area that is operated upon, ostomy can be classified into three types namely colostomy, ileostomy and urostomy. The market for ostomy is commonly called ostomy care and involves the market for ostomy bags or pouches and accessories to go with. Pouching systems for ostomy may include a one-piece or two-piece system, while accessories required could be convex inserts, ostomy belts, pouch covers, skin barrier, skin barrier paste, tapes and adhesive remover.

Ostomy market is a chronic care market that addresses a long term illness, such that an individual undergoing ostomy may require ostomy bags and accessories for either two weeks or a lifetime. The market for ostomy has witnessed persistent growth in recent years given the rise in ageing population, escalating healthcare spending, boost in online sales, healthy reimbursement landscape in Europe and the prevalence of colon and rectum cancer. Greater potential in the market lies in years ahead, given the improvement in healthcare facilities across emerging economies, increase in awareness regarding ostomy surgery and constant design and innovation to make life with an ostomy bag hassle-free. Certain trends in the market have also influenced growth in recent years, like shift towards closed one-piece ostomy bags and well strategized retention programs. However, lack of reimbursements in emerging economies and complications associated with ostomy drainage bags continue to pose a challenge.

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The report provides an overview of the entire ostomy market through in-depth analysis of its segments along with their forecasted market value. Certain trends, growth drivers as well as issues being faced by the industry are discussed in detail in the report along with competition in the market.

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