United States Stevia Market Size, Share & Forecast 2025-2033

Market Overview 2025-2033

The United States stevia market size reached USD 202.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 292.0 Million by 2033, exhibiting a growth rate (CAGR) of 4.18% during 2025-2033. The market is growing due to rising demand for low-calorie alternatives, increasing health awareness, and supportive FDA regulations. Growth is driven by beverage and food industry adoption, clean-label trends, and innovation in high-purity stevia extracts, making the sector more dynamic and competitive.

Key Market Highlights:

✔️ Rising health consciousness and sugar‐reduction initiatives are accelerating demand for natural, zero‐calorie stevia sweeteners across beverages, snacks, and tabletop products
✔️ Major food & beverage brands are scaling reformulations with next‐gen Reb M and enzyme‐modified extracts to deliver cleaner taste and cost‐efficient sugar cuts
✔️ Ongoing R&D and farm‐to‐factory supply‐chain investments are boosting domestic stevia leaf cultivation and ensuring reliable, sustainable ingredient sourcing

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United States Stevia Market Trends and Drivers:

The United States stevia market is witnessing unprecedented growth driven by a seismic shift toward health-conscious consumption. With obesity rates climbing to 42% and diabetes affecting over 37 million Americans, consumers are aggressively rejecting artificial sweeteners like aspartame and saccharin. Stevia's zero-calorie, natural-origin profile positions it as the preferred alternative, especially among millennials and Gen Z demographics. Major beverage companies like Coca-Cola and PepsiCo have reformulated flagship products (e.g., Coke Zero Sugar, Pepsi True) to incorporate stevia, responding to a 68% surge in "low-sugar" product launches between 2023 and 2024. Retail data from 2024 underscores this trend, showing a 45% year-over-year increase in stevia-based product sales in Q1 alone.

Regulatory support from the FDA, which expanded GRAS (Generally Recognized as Safe) certifications for stevia glycosides in 2024, further accelerates adoption However, supply chain volatility and fluctuating raw material costs threaten price stability, creating both opportunities and challenges for stakeholders. Stevia's growth in the U.S. market is significant. It is moving beyond drinks into many food categories. Food makers are using new extraction methods to reduce stevia's bitter aftertaste. This change allows stevia to be used in baked goods, dairy, snacks, and sauces. For instance, in 2024, Nestlé and Kraft Heinz introduced stevia-sweetened ice creams and ketchups. They are responding to the demand for clean labels.

The rise of plant-based foods supports this trend. Stevia fits well with vegan and diets. Retail data shows that stevia products now take up 22% of shelf space in health-food aisles. This is an increase from 14% in early 2024. There are still challenges in matching sugar's taste. However, partnerships with biotech companies, like using fermentation-derived Reb M glycosides, are helping. Investment in research and development reached $380 million in 2024. This shows the industry's belief in stevia's potential. The U.S. stevia market is seeing fierce competition between big companies and nimble private-label brands. Cargill (Truvia) and Ingredion lead with B2B ingredient solutions. Meanwhile, retailers like Costco and Kroger are rapidly expanding their private-label stevia products.

These products are priced 20-30% lower than branded ones. Private labels took 18% of the market share in 2024, doubling since 2022. This growth is fueled by cost-conscious consumers in an inflationary period. At the same time, mergers and acquisitions are changing the landscape. In 2024, Tate & Lyle bought SweetGreen Fields to streamline supply chains. E-commerce is also driving competition, with online stevia sales increasing by 55% year-over-year. Subscription models are becoming more popular.

Regulatory scrutiny around "natural" labeling and sustainable sourcing adds to the complexity. Issues like deforestation in Paraguay, a major stevia leaf source, are concerning. This leads to more certifications, such as Fair Trade and Non-GMO Project verification. The U.S. stevia market is growing due to strong demand and exciting innovations. This trend is driven by consumers focusing on wellness and reducing sugar intake. In the mid-2020s, important regulatory changes, like the FDA's 2024 approval of new steviol glycosides, allowed for more product uses beyond just sweeteners.

In 2024, the market grew quickly as companies like Starbucks added stevia to their customizable drinks, fitting the trend for personalized nutrition Investments in vertical farming and AI for better crop yields helped keep prices steady after the 2023 leaf shortage. However, climate issues in key growing areas still pose a risk. Consumer education campaigns are helping people understand stevia's natural origins compared to synthetic options. Brands are also promoting the benefits of stevia on glycemic index and sustainability. These combined factors-supportive regulations, tech advancements, and changing diets-strengthen stevia's position in the U.S. sugar-alternative market.

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United States Stevia Market Segmentation:

The market report segments the market based on product type, distribution channel, and region:

Study Period:

Base Year: 2024
Historical Year: 2019-2024
Forecast Year: 2025-2033

Breakup by Extract Type:

• Powder
• Liquid
• Leaf

Breakup by End Use:

• Beverages
• Food Products
• Table Top Sweeteners
• Pharmaceuticals
• Others

Breakup by Region:

• Northeast
• Midwest
• South
• West

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Competitive Landscape:

The market research report offers an in-depth analysis of the competitive landscape, covering market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Additionally, detailed profiles of all major companies are included.

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IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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This release was published on openPR.