Maptitude 2025 Empowers Business Growth with Next-Generation Mapping Software

NEWTON, MA (USA) - Caliper Corporation today announced the launch of Maptitude 2025, the latest version of its flagship Maptitude mapping software for business. This next-generation release delivers advanced sales territory management, optimized routing, and powerful data visualization capabilities, enabling organizations to drive growth through location-based insights and smarter decision-making.

Maptitude 2025 is an intuitive, all-in-one platform that turns complex geographic and demographic data into actionable business intelligence. Designed for business development professionals and non-GIS experts alike, the software makes it easy to visualize data on interactive maps and uncover patterns that inform strategy. Companies across industries - from retail and logistics to banking and healthcare - rely on Maptitude to identify new market opportunities, optimize sales territories, streamline logistics, and improve service coverage. The Maptitude user community has grown to over 20,000 users worldwide, including 70% of Fortune 50 companies, demonstrating its widespread impact. The 2025 Maptitude release continues the tradition of seamless data integration, allowing teams to import data from spreadsheets, CRM systems, and other sources without hassle.

"We are excited to bring Maptitude 2025 to our customers," said Stewart Berry, Vice President at Caliper Corporation. "Our focus for this release was to deliver instant value to business users by addressing their most pressing needs. By introducing capabilities such as expanded territory management, AI-powered assistance, and unmatched data scalability, Maptitude 2025 will help organizations of all sizes translate complex location data into smarter decisions faster than ever."

Key Highlights of Maptitude 2025
• Up-to-date data - Includes October 2024 HERE® map content and the latest 2023 ACS (American Community Survey) demographic datasets for accurate, current market analysis.
• Expanded territory management - Auto-detect and fill territory "holes" (gaps) and flag non-contiguous areas for balanced sales coverage, with easy updates from external data to keep territories current.
• Enhanced routing optimization - New vehicle routing tools consider cost-per-hour and cost-per-mile, support side-of-street pickups, and minimize idle time, helping logistics teams reduce fuel costs and improve delivery efficiency. • Routes can be exported to Excel for convenient reporting.
• Unprecedented scalability - No upper limits on drive-time rings or multi-origin analysis areas, plus support for databases with trillions of records, ensuring enterprise-level performance even with big data workloads.
• Cloud collaboration - An enhanced Maptitude Online experience with drag-and-drop data uploads, dynamic chart themes (e.g. clustering maps), drive-time ring analysis, and brand-new online territory management, enabling teams to collaborate and share maps via web browser.
• AI-powered assistance - A virtual assistant uses AI to help users learn features quickly, complemented by updated tutorials and documentation for rapid onboarding.

Maptitude 2025 is available today for both desktop and online use, with flexible licensing options (one-time purchase or subscription). Interested organizations can request a demo or start a free trial to experience Maptitude 2025 firsthand. For more information, please visit the Maptitude website: https://www.caliper.com/maptitude/newfeatures.htm

Caliper Corporation Mapping Software
Press Contact: Stewart Berry
Maptitude: info@caliper.com
Tel: +1 617-527-4700
1172 Beacon St., Suite 300, Newton, MA 02461, USA

Maptitude is a powerful and intuitive mapping and geographic analysis solution developed by Caliper Corporation. Launched in 1995, Maptitude empowers thousands of organizations worldwide-ranging from Fortune 500 companies to government agencies and non-profits-to harness the full potential of location intelligence. Its advanced spatial tools and extensive built-in demographic data enable precise site selection, market analysis, sales territory design, and optimized routing, all while minimizing the need for costly third-party data purchases.

Available for both desktop and online use, Maptitude integrates seamlessly with popular data platforms, ensuring rapid deployment and ease of use. The software's robust feature set, including dynamic map customization, multi-layered spatial analysis, and user-friendly interfaces, makes it a critical asset for organizations seeking to improve operational efficiency and drive informed decision-making. The commitment of Maptitude to continuous innovation is demonstrated by its regular updates and enhancements, and it further supports educational initiatives with free licenses for students and educators.

This release was published on openPR.