Press release
Vietnam Home Furniture Market Valued at USD 687.77 M By 2030; Soaring at Nearly 9.87% CAGR Courtesy of Exports, E‐Commerce, and Sustainable Materials
Vietnam Home Furniture Market
The Vietnam home furniture market is projected to be valued at USD 429.58 million in 2025 and is anticipated to grow to USD 687.77 million by 2030, registering a compound annual growth rate (CAGR) of 9.87% during the forecast period from 2025 to 2030. This remarkable growth underscores Vietnam's transformation from a predominantly export‐oriented manufacturing hub into a consumer market fuelled by rising affluence, digital adoption, and sustainable lifestyle preferences.
Report Overview: https://www.mordorintelligence.com/industry-reports/vietnam-home-furniture-market?utm_source=openpr
Key Trends
1. Export-Oriented Manufacturing and FDI-Led Expansion
Vietnam has emerged as a favoured destination for furniture production. In 2023, domestic factories continued operating at high utilization thanks to strong foreign direct investment (FDI), aided by preferential trade agreements like EVFTA and RCEP. Furniture exports spanned over 120 countries-including key buyers such as the United States, the UK, Canada, Australia, Japan, and China-thereby anchoring the sector's substantial growth and offering spillover benefits to the home segment via technological transfer and enhanced production capabilities.
2. Rising Middle-Class Demand and E-Commerce Penetration
Concurrently, Vietnam's digitally savvy middle class is expanding rapidly, fueling demand for design-led, quality furnishings. Online distribution channels-including home centres, specialty retailers, and brand outlets. This trend reflects evolving consumer preferences for convenience, variety, and curated design.
3. Shift Towards Sustainable Materials and Innovation
Vietnamese home furniture manufacturers are placing growing emphasis on sustainable materials-from responsibly sourced timber to recycled and polymer-based composites. While wood continues to dominate around 70% of the market share, plastic and polymer-based products are the fastest-growing segment.
4. Diversified Product Categories Across Living Spaces
The market spans a full suite of home furniture categories: kitchen, living room, dining, bedroom, and outdoor/home accessories (e.g., swing chairs and study tables). This diversification supports a holistic shift towards wellness-centred, well-appointed living spaces, especially with urban middle-class households seeking comfort, quality, and personalization.
Market Segmentation
The Vietnam home furniture market is carefully segmented by product, price tier, distribution channel, material, and geography:
By Product Type
Kitchen Furniture
Living-Room Furniture
Dining-Room Furniture
Bedroom Furniture
Other Furniture (outdoor items, study desks, swing chairs, etc.)
By Price Range
Economy
Mid-Range - commanding approximately 47% of the market, led by quality-conscious middle-income buyers
Premium - set to grow at a 6.82% CAGR, as premiumization trends take hold.
By Material
Wood - continuing to dominate (~70% share)
Plastics & Polymers - fastest-growing material segment (~7.9% CAGR)
Other materials - including metal, glass, and composites
By Distribution Channel
Online/E-commerce - surging due to lifestyle shifts and tech-savvy consumers.
Specialty and flagship stores - catering to higher-end and niche segments
Other channels - manufacturer retailers, warehouse clubs, discount chains, distributors, omnichannel providers.
By Geography
Urban centres - Ho Chi Minh City, Hanoi, Da Nang lead consumer uptake.
Export‐oriented manufacturing zones - Binh Duong, Dong Nai, etc., drive FDI-led production.
Explore Our Full Library of Home Property Improvement Research Reports:
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Key Players
Vietnamese home furniture features a blend of domestic manufacturers and international brands:
AA Corporation, Duc Thanh Wood Processing JSC, and Truong Thanh Furniture Corporation - domestic leaders with strong regional operations.
BoConcept and Ashley Furniture - global lifestyle furniture brands making significant inroads locally.
Other prominent names include Min Duong Furniture, Woodnet, Kaiser Furniture, Nitori Furniture, Hoang MOC, and Cam Ha Furniture.
Savimex Corp. - diversified domestic furniture exporter and homeware producer, with integrated upstream processing via SaviWoodTech and SaviDecor.
These players leverage Vietnam's cost efficiencies, export infrastructure, trade agreements, and expanding retail ecosystems to strengthen their market positions.
Conclusion
Driven by consistent FDI inflows, export-ready production, rising domestic incomes, sustainability innovation, and digital distribution, it is among Southeast Asia's most dynamic sub-sectors.
Industry Related Reports
Europe Home Furniture Market: The Europe Home Furniture Market Report is categorized by Material (Wood, Metal, Plastic, and Other Furniture), by Type (Kitchen Furniture, Living Room, Dining Room Furniture, Bedroom Furniture, and Other Furniture), by Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online, and Others), and by Country (Germany, United Kingdom, France, Spain, and the Rest of Europe).
Get more insights: https://www.mordorintelligence.com/industry-reports/europe-home-furniture-market?utm_source=openpr
Asia Pacific Home Furniture Market: The Asia Pacific Home Furniture Market report segments the industry by Product (Living Room and Dining Room Furniture, Bedroom Furniture, Kitchen Furniture, Lamps and Lighting Furniture, Plastic and Other Furniture), by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, and Other Distribution Channels), and by Country (Japan, India, China, Indonesia, Vietnam, and Australia).
Get more insights: https://www.mordorintelligence.com/industry-reports/asia-pacific-home-furniture-market
Japan Home Furniture Market: The Japan Home Furniture Market is segmented by Application (Kitchen Furniture, Living Room and Dining Room Furniture, Bedroom Furniture, and Other Furniture) and by Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online, and Others).
Get more insights: https://www.mordorintelligence.com/industry-reports/japan-home-furniture-market
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