Global Sparkling Wine Market Size projected to Reach USD 69.1 Billion by 2033 | CAGR of 5.5%.

According to the latest report by IMARC Group, titled "Sparkling Wine Market Report by Type (Red, Rose, White), Product (Cava, Champagne, Cremant, Prosecco, and Others), Price Point (Economy, Mid-range, Luxury), Sales Channel (Supermarket and Hypermarket, Specialty Stores, On Trade, and Others), and Region 2025-2033", offers a comprehensive analysis of the industry, which comprises insights on the global sparkling wine market. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

The global sparkling wine market size reached USD 41.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 69.1 Billion by 2033, exhibiting a growth rate (CAGR) of 5.5% during 2025-2033.

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Global Sparkling Wine Market Dynamics:

Premiumization and Shifting Consumer Preferences:

The global sparkling wine market is significantly shaped by a powerful trend towards premiumization and evolving consumer preferences. No longer solely reserved for grand celebrations, sparkling wine is increasingly integrated into everyday consumption and casual social gatherings.

Consumers, particularly younger demographics such as millennials and Gen Z, are displaying a growing appetite for high-quality, authentic, and diverse sparkling wine options. This demographic shift is driving demand for premium and super-premium sparkling wines, with a focus on provenance, craftsmanship, and unique flavor profiles. While traditional Champagne remains a strong segment, there's a notable surge in the popularity of Prosecco, Cava, and other regional sparkling wines that offer excellent value and versatility. This desire for elevated experiences and a willingness to explore different styles are compelling producers to innovate and expand their portfolios to capture this discerning consumer base, focusing on narratives around heritage, sustainable practices, and distinctive winemaking techniques.

Expansion of Distribution Channels and E-commerce Penetration:

The accessibility of sparkling wine has been dramatically enhanced by the expansion of diverse distribution channels, particularly the surging penetration of e-commerce. While traditional retail outlets like supermarkets and specialty wine stores continue to hold a significant market share, online platforms are revolutionizing how consumers discover and purchase sparkling wine. The convenience of online shopping, coupled with wider product selections and often competitive pricing, is attracting a growing number of consumers.

This digital transformation allows smaller, artisanal producers to reach a broader audience, bypassing traditional gatekeepers. Wineries are increasingly investing in direct-to-consumer (DTC) e-commerce strategies, leveraging digital marketing, virtual tastings, and subscription models to build stronger relationships with their customer base. This shift towards online sales not only expands market reach but also provides valuable consumer data that can inform future product development and marketing efforts.

Health and Wellness Consciousness and Innovation in Product Offerings:

A growing global emphasis on health and wellness is significantly influencing the sparkling wine market, driving innovation in product offerings. Consumers are increasingly seeking beverages that align with their healthy lifestyles, leading to a rising demand for low-alcohol, no-alcohol (No/Low), and organic sparkling wine variants. The No/Low sparkling wine segment, though from a smaller base, is exhibiting robust growth as producers develop high-quality alternatives that offer similar sensory experiences without the full alcohol content.

Furthermore, there's a rising interest in organic and sustainably produced sparkling wines, reflecting a broader consumer movement towards environmentally conscious consumption. This trend is pushing winemakers to adopt more sustainable viticulture and winemaking practices, appealing to consumers who prioritize transparency and ethical production. The market is also seeing creative innovation in packaging, with convenient formats like cans gaining traction, especially among younger consumers looking for portability and single-serve options.

By the IMARC Group, Some of the Top Competitive Landscape Operating in the Sparkling Wine Market Report are Given Below:

• Accolade Wines
• Bacardi Limited
• Bronco Wine Company
• Casella Family Brands
• Caviro Extra S.p.A.
• Constellation Brands Inc.
• Freixenet Sa (Henkell & Co. Sektkellerei)
• Giulio Cocchi Spumanti Srl
• Illinois Sparkling Co.
• Quady Winery
• Treasury Wine Estates
• Vina Concha Y Toro

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Global Sparkling Wine Market Trends:

The global sparkling wine market is characterized by dynamic trends that extend beyond traditional celebratory occasions, with a notable shift towards deseasonalized consumption. This signifies a growing appreciation for sparkling wine as an everyday indulgence, often enjoyed as an aperitif or incorporated into cocktails. The rise of Prosecco and Cava continues to challenge Champagne's dominance, driven by their affordability and versatility, making sparkling wine more accessible to a wider demographic. Innovation is rife, with producers experimenting with novel grape varieties, extended aging, and unique production methods to create distinct flavor profiles.

Concurrently, the industry is embracing sustainable practices, from vineyard management to packaging, as environmental consciousness becomes a key purchasing factor for consumers. Digital engagement, including direct-to-consumer sales and social media marketing, plays a pivotal role in reaching new audiences and fostering brand loyalty. The market is also seeing a diversification of offerings, including sparkling rosés and even sparkling red wines, catering to evolving palates and adventurous consumers seeking novel experiences.

Key Market Segmentation:

Breakup by Type:

• Red
• Rose
• White

Breakup by Product:

• Cava
• Champagne
• Cremant
• Prosecco
• Others

Breakup by Price Point:

• Economy
• Mid-range
• Luxury

Breakup by Sales Channel:

• Supermarket and Hypermarket
• Specialty Stores
• On Trade
• Others

Breakup by Organization Size:

• Small and Medium-sized Enterprises
• Large Enterprises

Breakup by Sales Channel:

• Supermarket and Hypermarket
• Specialty Stores
• On Trade
• Others

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the Report:

• Market Performance
• Market Outlook
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.

This release was published on openPR.