Non-alcoholic Drinks Market Set to Achieve US$ 1.57 Bn by 2031 - Persistence Market Research

The non-alcoholic drinks market is gaining unprecedented momentum, with its global valuation expected to touch US$ 920.61 Mn in 2024 and projected to grow to US$ 1,572.62 Mn by 2031. This reflects a robust compound annual growth rate (CAGR) of 6.8% between 2024 and 2031. Simultaneously, global consumption volume is set to reach 909.6 Bn liters in 2024, driven by a revenue per capita of approximately US$127.20. This shift is underpinned by growing consumer interest in health, wellness, and lifestyle beverages free from alcohol and artificial components.

Growing demand for flavored water, herbal infusions, functional drinks, and plant-based beverages has revolutionized this market. Consumers are more inclined towards low-calorie, sugar-free, and additive-free drinks, pushing companies to focus on clean-label and fortified formulations. Government policies limiting alcohol promotion and taxation have further increased the attractiveness of non-alcoholic alternatives. The proliferation of e-commerce and subscription-based services has also expanded accessibility, especially for niche categories such as non-alcoholic spirits and mocktails.

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Key Highlights from the Report:

➤ Healthier beverage options featuring natural ingredients and less sugar are increasingly preferred by consumers.
➤ Functional drinks offering immunity support, digestive health, and energy enhancements are boosting market growth.
➤ Premium non-alcoholic drinks like mocktails and botanical spirits are gaining traction among urban consumers.
➤ Plant-based and organic beverages are in demand among eco-conscious and vegan populations.
➤ B2C channels are expected to contribute 81% to the global market share in 2024 due to wide availability.
➤ Carbonated soft drinks will represent 27.5% of market share in 2024, propelled by brand loyalty and new variants.

Market Segmentation

The non-alcoholic drinks market is divided based on product type and distribution channels. Product types include carbonated soft drinks, juices, bottled water, functional beverages, dairy-based drinks, plant-based alternatives, and ready-to-drink (RTD) tea and coffee. Among these, carbonated beverages retain a dominant position due to strong branding, though functional and plant-based options are rapidly gaining market share. The distribution network is mainly led by B2C platforms such as supermarkets, hypermarkets, specialty stores, convenience shops, and online retailers.

Regional Insights

North America leads the global landscape, anticipated to hold a 34.5% share in 2024. Rising health awareness and a diverse offering of low-alcohol and functional drinks are key drivers in this region. Asia Pacific follows closely with a projected 28.7% share, particularly due to urban growth, youth-driven demand, and cultural preferences influencing product variety. India and China are central to this growth, with strong momentum in plant-based and herbal drink categories. Meanwhile, Europe, Latin America, and the Middle East are experiencing similar transitions, driven by regulatory reforms and shifting consumer values.

Market Drivers

The expanding popularity of functional beverages remains a cornerstone for market advancement. The inclusion of ingredients that support immune health, energy metabolism, and gut function appeals to wellness-focused consumers. Simultaneously, plant-based options are favored for ethical and environmental reasons. Innovation in flavor profiles, eco-friendly packaging, and fortified formulations keeps the product landscape fresh and competitive.

Market Restraints

Environmental challenges related to water consumption and resource depletion hinder growth in this market. Beverage production demands substantial water usage, prompting sustainability concerns. As a response, leading players are initiating carbon reduction programs and sustainable water practices, but inconsistent implementation may slow broader progress. Cost volatility and raw material shortages further add to operational constraints.

Market Opportunities

The rising demand for hydration and performance-focused drinks like sports beverages and enhanced waters offers vast potential. These drinks provide electrolytes, vitamins, and plant extracts for active consumers. Marketing via influencers and celebrities enhances reach, particularly among younger, digital-native demographics. Collaborations with athletes and wellness advocates continue to generate excitement around innovative non-alcoholic beverage lines.

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Company Insights

• PepsiCo Inc.
• Coca-Cola Company
• Nestle S.A.
• Red Bull GmbH
• Keurig Dr Pepper Inc.
• Parle Agro
• Monster Beverage Corporation
• Danone S.A.
• AriZona Beverages USA
• Suntory Beverage & Food Ltd.

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