Nutraceuticals Market to Surpass US$ 656.3 Bn by 2031, Expanding at 5.8% CAGR | Persistence Market Research

The global nutraceuticals market is on a strong upward trajectory, driven by increasing consumer awareness around health, preventive care, and functional foods. According to Persistence Market Research, the market is projected to grow from US$ 442.2 billion in 2024 to US$ 656.3 billion by 2031, expanding at a compound annual growth rate (CAGR) of 5.8%.

This growth is largely attributed to rising demand for dietary supplements, fortified foods, and functional beverages among aging populations and health-conscious younger consumers. Nutraceuticals are now widely recognized as essential for managing chronic diseases, supporting immunity, and enhancing overall wellness. The dietary supplements segment leads in market share, while North America dominates regionally due to strong consumer demand and supportive regulatory environments.

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✅Key Highlights from the Report:

➤ The nutraceuticals market will grow from US$ 442.2 Bn in 2024 to US$ 656.3 Bn by 2031.
➤ The industry is projected to expand at a 5.8% CAGR during the forecast period.
➤ Dietary supplements continue to dominate the product category segment globally.
➤ North America remains the top regional market due to health-conscious consumers.
➤ Rising demand for immunity-boosting and plant-based ingredients is driving innovation.
➤ Functional beverages are gaining significant traction among millennials and athletes.

📊 Market Segmentation:

The nutraceuticals market is segmented by product type, primarily into dietary supplements, functional foods, and functional beverages. Dietary supplements, including vitamins, minerals, and probiotics, account for the largest market share, driven by consumer interest in personalized nutrition and preventive health.

Segmentation by end-use applications includes sports nutrition, general wellness, cardiovascular health, diabetes management, and digestive health. Products tailored to immunity enhancement and mental wellness are witnessing higher adoption in light of post-pandemic health priorities and evolving lifestyles.

📊 Regional Insights:

North America leads the global nutraceuticals market due to its advanced health infrastructure, rising geriatric population, and widespread consumer awareness regarding the benefits of functional foods and supplements.

In Asia Pacific, countries like China, India, and Japan are emerging as strong growth regions. Rising disposable incomes, urbanization, and a surge in local supplement brands are helping bridge the nutritional gaps and boost regional demand.

✅Market Drivers

A major driver is the global shift toward preventive healthcare. Consumers are increasingly investing in nutritional solutions that help avoid chronic diseases like diabetes, obesity, and cardiovascular issues, which supports consistent market expansion.

The growing aging population is another strong driver. With age-related health concerns on the rise, demand for supplements that support bone health, cognitive function, and immune response is climbing, especially in developed regions.

Moreover, natural and plant-based ingredients are gaining preference, encouraging product innovation across categories. Clean-label trends, non-GMO claims, and transparency in sourcing have become purchase influencers for modern consumers.

✅Market Restraints

Despite its growth, the market faces challenges like regulatory complexities across countries, especially concerning labeling, health claims, and approval of new ingredients. This limits product expansion and increases time to market.

Another restraint is high product pricing, which makes premium supplements and functional foods inaccessible to a section of consumers, particularly in emerging economies.

Lastly, consumer skepticism around exaggerated health claims or lack of visible benefits may reduce repeat purchases. Educating consumers and maintaining scientific credibility is vital for long-term market confidence.

✅Market Opportunities

One of the biggest opportunities lies in personalized nutrition. AI-driven dietary plans and DNA-based supplement recommendations are revolutionizing consumer expectations, offering tailored solutions that drive product engagement and loyalty.

The rise in e-commerce and direct-to-consumer models allows nutraceutical brands to bypass traditional distribution and reach global audiences more efficiently, expanding their customer base and increasing profit margins.

Additionally, the demand for functional beverages, such as protein-infused waters, probiotic drinks, and energy tonics, continues to rise-especially among young adults and fitness-conscious consumers seeking on-the-go health solutions.

Elevate your business with comprehensive market data. Request a sample report now: https://www.persistencemarketresearch.com/samples/33860

✅Reasons to Buy the Report:

👉 Understand how the market will grow from US$ 442.2 Bn to US$ 656.3 Bn by 2031.
👉 Analyze top-performing segments like dietary supplements and functional beverages.
👉 Explore key regional insights, with North America and Asia Pacific as focal markets.
👉 Identify emerging trends like personalized nutrition and clean-label innovations.
👉 Leverage data-driven insights to guide investment or product development strategies.

📌 Key Players

✦ Amway Corporation
✦ Herbalife Nutrition Ltd.
✦ Nestlé Health Science
✦ Danone S.A.
✦ Pfizer Inc.
✦ Glanbia PLC
✦ Nature's Bounty
✦ Bayer AG

■ Nestlé Health Science expanded its personalized nutrition product line through a new AI-based dietary recommendation platform in 2024.
■ Herbalife Nutrition introduced a plant-based protein shake targeting digestive health in select Asia Pacific markets.

The nutraceuticals market is experiencing a transformational phase driven by health awareness, technological innovations, and a consumer shift toward functional living. As the market grows from US$ 442.2 billion in 2024 to US$ 656.3 billion by 2031, companies that align with evolving consumer expectations and invest in research-driven, clean-label solutions will gain a competitive edge.

With rising global health challenges, an aging population, and a tech-savvy generation prioritizing wellness, the nutraceuticals sector is poised for sustained growth. It's not just about supplements anymore-it's about integrating nutrition into daily life in convenient, accessible, and personalized ways.

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This release was published on openPR.