Gluten-free Food Market Expected to Grow to US$ 8.31 Bn by 2031 - Persistence Market Research

The gluten-free food market has emerged as a dynamic and fast-growing segment of the global food and beverage industry. Initially propelled by the needs of individuals with celiac disease and gluten sensitivity, the market has since expanded to include a broader range of consumers seeking healthier dietary options. In 2024, the global gluten-free food market is valued at approximately US$ 5.24 billion and is expected to reach US$ 8.31 billion by 2031, growing at a CAGR of 6.8% during the forecast period. This growth is fueled by increased health awareness, rising cases of gluten intolerance, and lifestyle-driven choices by millennials and Gen Z.

Bakery and confectionery products remain the dominant product category, accounting for over 40% of global gluten-free food sales in 2024. These include bread, cookies, and cakes, which are widely consumed across regions. Among these, bread continues to be a staple in North America and Europe, pushing manufacturers to launch gluten-free alternatives. Geographically, North America leads the global market, holding a 35% share in 2024. This dominance is attributed to a high prevalence of celiac disease, rising consumer awareness, and growing demand for free-from foods.

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Key Highlights from the Report
➤ North America is projected to account for 35% of the global gluten-free food market in 2024.
➤ Plant-based gluten-free food is expected to dominate with a 70% share due to the rising shift toward veganism.
➤ Bakery and confectionery segment leads with a 42% market share, fueled by demand for gluten-free breads and cookies.
➤ Online retail is forecasted to exceed 20% of all gluten-free food sales by 2025 due to e-commerce expansion.
➤ Increasing demand for gluten-free, plant-based, and functional foods is driving product innovation.
➤ Millennial and Gen Z consumers without gluten sensitivity are adopting gluten-free diets as part of wellness trends.

Market Segmentation

The gluten-free food market is segmented by product type, source, sales channel, and region. Based on product type, bakery and confectionery products dominate, representing 42% of the market in 2024. This includes bread, cakes, and cookies that appeal to gluten-intolerant individuals and health-conscious consumers alike. Other segments include snacks and ready-to-eat (RTE) products, dairy items, sauces, dressings, and meat/meat substitutes.

In terms of source, the plant-based segment holds a commanding 70% share in 2024. The growing popularity of plant-based diets-fueled by environmental concerns, ethical considerations, and health consciousness-makes plant-derived gluten-free food a preferred option.

By sales channel, the market is distributed across hypermarkets/supermarkets, specialty stores, convenience stores, pharmacies, and online retail. Online channels are gaining rapid traction, especially among young consumers, due to their convenience and broader product availability.

Regional Insights

North America continues to dominate the gluten-free food market, driven by high awareness of gluten-related disorders, availability of gluten-free products, and government-backed campaigns promoting healthy diets. The U.S., in particular, has a significant number of diagnosed and undiagnosed celiac patients. According to the Celiac Disease Foundation, about 1% of the U.S. population lives with celiac disease, while approximately 40 million individuals experience gluten sensitivity or intolerance.

In Europe, the growing popularity of gluten-free baked goods and rising awareness of food allergies contribute to market growth. Countries like the U.K., Germany, and Italy are key contributors to regional sales. Asia Pacific is also emerging as a promising market due to increasing urbanization, adoption of Western dietary habits, and the expansion of e-commerce channels offering gluten-free products.

Market Drivers

One of the primary drivers of market growth is the rising prevalence of celiac disease and gluten sensitivity. Enhanced diagnostic methods and improved medical awareness have resulted in more individuals being diagnosed with gluten intolerance. Avoidance of gluten is the only effective treatment for celiac disease, leading patients to seek out gluten-free alternatives across a wide range of food categories.

Additionally, consumer demand for health and wellness products is reshaping the food industry. Gluten-free diets are being adopted not only by individuals with medical conditions but also by health-conscious consumers looking to reduce inflammation, aid digestion, and improve energy levels. Gluten-free snacks and RTE meals that are nutritious and easy to consume are particularly popular among working professionals and fitness enthusiasts.

Market Restraints

Despite strong demand, the gluten-free food market faces several challenges. One major restraint is the limited availability of quality gluten-free ingredients, particularly in developing countries. While basic gluten-free ingredients such as rice and corn are widely available, others like quinoa, sorghum, and amaranth may be scarce or expensive.

Additionally, manufacturing gluten-free food requires specialized equipment and production lines to avoid cross-contamination with gluten-containing ingredients. This raises the cost of production, which is often passed on to consumers, making gluten-free products more expensive than their traditional counterparts. High price points could limit adoption among price-sensitive consumers.

Market Opportunities

The growing popularity of gluten-free diets for weight management and digestive health provides a significant opportunity for brands. Many individuals believe gluten-free foods aid in controlling weight, boosting energy, and enhancing digestion, even if they don't have gluten-related conditions. This shift in perception expands the target audience for gluten-free products beyond those with medical necessity.

Additionally, the integration of functional ingredients-such as probiotics, plant-based proteins, and superfoods-into gluten-free offerings can further elevate consumer interest. There is rising demand for innovative gluten-free products that are also fortified with nutrients and provide additional health benefits. Companies tapping into this trend can capture a broader consumer base.

Frequently Asked Questions (FAQs)

◆ How big is the gluten-free food market in 2024?
◆ Who are the key players in the global gluten-free food market?
◆ What is the projected growth rate of the gluten-free food market?
◆ What is the gluten-free food market forecast through 2031?
◆ Which region is estimated to dominate the gluten-free food industry during the forecast period?

Company Insights

• General Mills - One of the pioneers in the gluten-free segment, offering cereals, snacks, and baking mixes.
• Nestlé - Offers gluten-free frozen meals, snacks, and breakfast cereals across global markets.
• Kellogg's Company - Expanded its product line with gluten-free protein bars and cereals.
• The Hain Celestial Group Inc - Focuses on organic and gluten-free products with a clean-label strategy.
• Amy's Kitchen - Known for its gluten-free frozen meals and RTE options catering to vegetarian and organic consumers.
• Dr. Schär - Specializes in gluten-free bakery and snack products with a strong presence in Europe and North America.
• Freedom Foods Group Limited - Offers a variety of allergen-free and gluten-free food products.
• Barilla G.E.R Fratelli S.P.A - Provides gluten-free pasta and sauces.
• Hero AG - Offers gluten-free confectionery and baked goods.
• Alara Wholefoods Ltd. - Supplies organic and gluten-free breakfast options.
• ConAgra Brands Inc - Recently enhanced its gluten-free ready meals under existing product lines.

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Recent Developments

• In February 2024, U.S.-based GOODLES launched a new range of gluten-free products including gluten-free Cheddy Mac and Vegan Be Heroes pasta.
• In May 2023, Crosta and Mollica introduced a gluten-free margherita pizza in the U.K., expanding options for celiac patients and health-focused consumers.

Conclusion

The gluten-free food market has transitioned from a niche category catering to individuals with celiac disease to a thriving global industry embraced by a wide spectrum of health-conscious consumers. Fueled by rising awareness, lifestyle changes, and continuous innovation, the market offers promising growth prospects across regions. Companies that successfully integrate health benefits, flavor, and convenience into their gluten-free offerings are well-positioned to gain consumer trust and market share.

With the rise of e-commerce, increasing demand for plant-based products, and a clear shift toward clean-label and functional foods, the future of the gluten-free food market appears robust. As the industry continues to evolve, strategic investments in R&D, supply chain efficiency, and marketing will be essential for brands aiming to lead in this competitive landscape.

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