U.S. Hummus Market Forecasted to Reach US$ 1.72 Bn by 2031 - Persistence Market Research

The U.S. hummus market is experiencing remarkable expansion, reflecting changing consumer preferences for healthy, plant-based snacks and globally inspired cuisines. With the market expected to grow from US$ 982.9 Mn in 2024 to US$ 1,728.4 Mn by 2031, it is forecasted to register a strong CAGR of 8.4% during the period. This growth is being driven by rising demand from millennials and Gen Z for clean-label, high-protein foods that align with wellness and sustainability values. Hummus, made primarily from chickpeas, is recognized not only for its nutritional value but also for its adaptability in various culinary applications.

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Classic hummus is expected to lead the type segment with a CAGR of 8.2% through 2031 due to its timeless appeal, simple ingredients, and cultural familiarity. Regionally, the West U.S. is anticipated to dominate the market owing to a large health-conscious population, higher concentration of vegan consumers, and strong presence of Mediterranean cuisine.

Key Highlights from the Report:

➤ Organic hummus is projected to lead the nature segment with a CAGR of 9.6%, driven by rising demand for clean-label and ethically sourced products.
➤ Millennials remain the dominant demographic, favoring hummus for its nutritional value and snacking convenience.
➤ Online retail channels are gaining traction as consumers increasingly opt for digital grocery shopping.
➤ Brands are launching functional hummus products with ingredients like turmeric and beets to appeal to wellness-focused buyers.
➤ The popularity of Mediterranean cuisine is propelling mainstream adoption of hummus in U.S. households.
➤ Major players are investing in sustainable packaging and eco-friendly sourcing to attract environmentally conscious consumers.

Market Segmentation

The U.S. hummus market is segmented by type, nature, sales channel, and geographical zone. In terms of type, classic hummus remains dominant due to its broad appeal and familiar taste. Other varieties such as white bean, garlic, and olive hummus are gaining traction for those seeking variety.

By nature, the market is bifurcated into organic and conventional categories. Organic hummus is increasingly preferred due to rising health awareness and concern over synthetic ingredients. In sales channels, hypermarkets and supermarkets account for a significant share, followed by grocery and convenience stores. Online retail is also witnessing rapid growth amid e-commerce expansion. Geographically, the West U.S. leads, followed by the Northeast and Midwest regions.

Regional Insights

The Western United States leads the U.S. hummus market, driven by a large health-conscious population and the popularity of plant-based diets. States like California and Oregon have become hubs for organic and clean-label products, creating a fertile ground for hummus brands. The Northeast U.S. follows closely, with its urban population and multicultural food culture supporting product diversity.

In contrast, the Midwest and Southeast are emerging as high-potential regions due to growing health awareness and the expansion of modern grocery chains. While still nascent, these areas offer untapped potential for brands willing to invest in marketing and distribution.

Market Drivers

The primary growth driver of the U.S. hummus market is the increasing preference for convenient, high-protein snacks. With health and wellness taking center stage in American food choices, hummus's plant-based and nutrient-rich profile makes it a go-to option. The rising popularity of vegan and vegetarian diets has significantly contributed to the product's appeal.

Additionally, busy lifestyles have transformed snacking into a major meal component. Portion-controlled packaging and easy availability at retail stores and online platforms have supported this shift. Hummus is also versatile, pairing well with a range of items such as pita chips, veggies, and sandwiches, making it ideal for multiple eating occasions.

Market Restraints

Despite strong demand, the market faces competition from a growing variety of plant-based dips and spreads. Guacamole, lentil dips, and nut-based spreads are expanding rapidly, offering alternative nutritional profiles and flavor experiences. These competing products may siphon market share away from hummus unless brands continually innovate.

Moreover, pricing remains a concern for some consumers, especially organic varieties which command premium prices. Educating consumers on the health benefits of higher-priced options is crucial for maintaining market momentum.

Market Opportunities

Single-serve and ready-to-eat hummus snack packs are creating substantial opportunities. These appeal to active consumers who value portability and portion control. Packaging innovations that combine hummus with crackers or veggie sticks are well-received in retail settings and lunch boxes.

Furthermore, incorporating functional ingredients like probiotics, turmeric, and superfoods opens new avenues. These appeal to the growing segment of wellness-focused consumers. The rise of clean-label trends, alongside demand for ethical sourcing and sustainability, offers significant potential for differentiation and consumer loyalty.

Frequently Asked Questions (FAQs):

◆ How big is the U.S. Hummus Market in 2024?
◆ What is the projected growth rate of the U.S. Hummus Market from 2024 to 2031?
◆ Which region is expected to dominate the U.S. Hummus Market during the forecast period?
◆ What are the key growth drivers influencing demand in the U.S. Hummus Market?
◆ Who are the key players operating in the U.S. Hummus Market?

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Company Insights

• Nestlé S.A.
• Strauss Group
• Lakeview Farms, LLC
• Hope Foods, LLC
• Zacca Hummus
• Boar's Head Brand
• Haliburton International Foods, Inc.
• Bakkavor Group Plc
• Cedar's Mediterranean Foods, Inc.
• Lantana Foods

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