Europe Sports Nutrition Market Predicted to Grow to US$ 9.5 Bn by 2031 - Persistence Market Research

The Europe sports nutrition market is undergoing significant transformation, driven by a rising wave of health awareness, an expanding fitness community, and innovation in clean, sustainable product offerings. From fitness enthusiasts to casual consumers aiming to lead healthier lifestyles, sports nutrition products have become mainstream dietary choices. The market was valued at US$ 6.4 Bn in 2024 and is projected to reach US$ 9.5 Bn by 2031, expanding at a CAGR of 5.9%. This growth reflects the increasing prevalence of chronic conditions such as obesity and cardiovascular disease, prompting a shift toward nutritional wellness solutions.

Germany stands out as the leading region in the market, accounting for 22.6% of market share in 2024. The country's dominance is attributed to its robust fitness infrastructure, strict regulatory standards on food safety, and a strong cultural focus on wellness. Within product categories, the pre-workout segment leads with a 33.5% share in 2024, underscoring the consumer demand for performance-enhancing supplements that support stamina, energy, and mental clarity during workouts.

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Key Highlights from the Report

➤ Germany leads the regional market, supported by strong regulatory and fitness infrastructure.
➤ Pre-workout supplements dominate with a 33.5% share, driven by rising gym culture.
➤ Online retail is the fastest-growing sales channel with a 6.9% CAGR through 2031.
➤ Companies emphasize clean-label, eco-friendly packaging and sustainable sourcing.
➤ Millennials demand transparency in ingredients and commitment to ethical production.
➤ The "Swiss-made" label is gaining popularity for representing high safety and manufacturing standards.

Market Segmentation

The Europe sports nutrition market is segmented by function, form, flavor, micronutrients, sales channel, and country. By function, pre-workout, energy boost, recovery, weight management, and rehydration are key categories. Pre-workout leads due to its performance-enhancing benefits. In terms of form, powder, bars, liquids, and tablets/capsules dominate the shelves, with powders being widely preferred for their versatility. Flavors range from natural to artificial, with a rising preference for natural profiles. Micronutrients include proteins, vitamins, minerals, trace elements, and more. Sales channels cover hypermarkets, convenience stores, specialty shops, pharmacies, and online platforms-with online retail expected to show the strongest growth due to convenience and wider product availability.

Regional Insights

Germany is expected to remain the top performer, bolstered by its strict food quality regulations, large network of fitness centers, and consumer trust in local brands. The U.K. is another major player, supported by a robust e-commerce ecosystem. France, Italy, and Spain are experiencing consistent growth due to increasing consumer awareness and government-backed health initiatives. In countries like Russia and Turkey, rising urbanization and exposure to Western health trends are accelerating market growth. Central and Eastern European nations are gradually becoming key targets for brands due to their untapped potential and expanding fitness communities.

Market Drivers

The Europe sports nutrition market is benefitting immensely from a societal shift towards health and wellness. Rising obesity rates, sedentary lifestyles, and an increase in lifestyle-related disorders have pushed consumers toward preventative health strategies. Social media and digital influencers play a crucial role in educating the public on the benefits of incorporating sports supplements into daily diets. Government campaigns also contribute by advocating for physical fitness and nutritional awareness.

Additionally, plant-based trends are fueling product development and acceptance. Vegan consumers and eco-conscious buyers are steering demand toward natural, sustainably sourced products that align with ethical lifestyles. Brands responding to this trend are achieving higher engagement and broader reach.

Market Restraints

Despite its growth potential, the sports nutrition market in Europe is not without challenges. The most pressing restraint is the high cost of premium products, which makes them inaccessible to price-sensitive consumers. This issue is particularly evident in Southern and Eastern Europe, where purchasing power is lower compared to Western nations. Furthermore, market saturation in some Western countries limits room for expansion, requiring companies to innovate constantly. Regulatory inconsistencies across nations may also delay product approvals and introductions.

Market Opportunities

One of the most promising opportunities in this market lies in strategic partnerships with athletes, sports teams, and fitness influencers. These collaborations boost product credibility and offer wide exposure. Another area of growth is personalized nutrition-products tailored to age, gender, activity level, and dietary preferences. Digital platforms offer a prime opportunity for brands to refine their outreach through targeted marketing, subscription models, and AI-powered recommendations. As e-commerce continues to evolve, especially in emerging European economies, it will unlock significant growth potential for both legacy and new brands.

Reasons to Buy the Report

✔ Gain a comprehensive understanding of the Europe sports nutrition market across multiple segments.
✔ Identify growth trends, key drivers, and emerging opportunities shaping the industry.
✔ Leverage insights into consumer behavior and product innovations.
✔ Benchmark against major market players and assess competitive strategies.
✔ Explore potential investment areas and regional hotspots for expansion.

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Company Insights

• Glanbia PLC (Optimum Nutrition)
• USN
• MyProtein (THG Nutrition Limited)
• Nestlé S.A.
• Herbalife International, Inc.
• Mondelēz International
• Sponser Sport Food AG
• Amway
• PowerFood AG
• The Quality Group
• Peak Performance Products S.A.
• QNT

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