North America Plant-Based Milk Market Poised to Reach US$ 33.1 Bn by 2031 - Persistence Market Research

The North America plant based milk market has emerged as one of the most dynamic segments within the food and beverage sector, witnessing a remarkable transformation from niche alternatives to mainstream dietary staples. Valued at US$19.5 billion in 2024, the market is projected to reach US$33.1 billion by 2031, registering a CAGR of 7.8%. This substantial growth reflects rising consumer awareness about health, sustainability, and lactose intolerance. Additionally, the popularity of veganism and flexitarian diets is reshaping consumption trends.

Get a Sample PDF Brochure of the Report (Use Corporate Email ID for a Quick Response):
https://www.persistencemarketresearch.com/samples/34820

Almond milk dominates the product category, accounting for over 52.1% market share in 2022, owing to its light flavor, low calorie content, and multipurpose applications. Geographically, the United States leads the region's growth trajectory due to its advanced retail infrastructure, strong e-commerce ecosystem, and growing consumer demand for healthy, plant-based alternatives.

Key Highlights from the Report

➔ Almond milk dominates with a 52.1% market share due to its versatility and health benefits.
➔ Carton packaging leads with 59.5% share, offering convenience and extended shelf life.
➔ Supermarkets/hypermarkets hold 41.3% market share, making them the top distribution channel.
➔ Environmental sustainability plays a critical role in rising consumer adoption.
➔ Oat milk sees fast adoption driven by barista culture and creamy consistency.
➔ E-commerce channels rapidly expand reach and convenience for PBM products.

Market Segmentation

The North America plant based milk market is segmented by product type, packaging type, distribution channel, and country. By product type, almond milk leads, followed by oat milk, soy milk, coconut milk, rice milk, and cashew milk. Each type has gained popularity due to specific dietary needs and flavor profiles. Almond milk is appreciated for its low calorie count, while oat milk is praised for its barista-friendly froth and fiber content.

Packaging-wise, cartons dominate due to their sustainability, light weight, and ability to preserve freshness. Bottles and pouches also contribute to market share but lag behind in terms of convenience. Distribution channels are led by supermarkets/hypermarkets, thanks to their extensive inventory and promotional offers. Other channels include online retail, specialty stores, and health food outlets.

Regional Insights

The United States is the frontrunner in the North America plant-based milk market due to its robust health-conscious consumer base, expanding vegan population, and well-developed distribution networks. Canada's market is also growing steadily, particularly in urban regions where demand for sustainable and allergy-free alternatives is surging. The region benefits from strong promotional campaigns, collaborations between retailers and manufacturers, and wide availability across digital and physical shelves.

Market Drivers

Lactose intolerance continues to be a significant driver of the plant-based milk market. With approximately 65% of adults globally experiencing lactose intolerance, plant-based milk becomes a necessity rather than a choice. In the U.S., the increasing demand for lactose-free, nutrient-fortified milk options is helping brands tap into a large and growing demographic.

Another prominent factor propelling the market is rising environmental awareness. Dairy farming is resource-intensive and contributes substantially to greenhouse gas emissions. In contrast, plant-based alternatives such as oat, soy, and hemp milk demand fewer resources and offer a cleaner ecological footprint. Consumers actively seek these alternatives to align their food choices with their values.

Market Restraints

One of the primary challenges facing the plant-based milk market is consumer dissatisfaction with taste and texture. Many consumers still expect a rich, creamy mouthfeel similar to that of dairy milk. Off-putting flavors and "beany" notes in soy or blandness in rice milk often deter repeat purchases. Achieving consistent flavor while keeping sugar content low remains a significant hurdle.

Additionally, lack of awareness remains a critical barrier. Although the plant-based milk industry has seen growing penetration, a considerable portion of the population remains unfamiliar with its health and environmental advantages. Misconceptions about protein content and usability in cooking further inhibit adoption.

Market Opportunities

There is immense potential for fortified plant-based milks. Products enriched with calcium, vitamin D, and protein cater to consumers concerned about nutrition without compromising on dietary restrictions. These fortified options expand appeal to health-conscious segments, elderly consumers, and those managing chronic illnesses.

As sustainability becomes a priority, brands have the opportunity to market their environmental credentials more effectively. Transparency in sourcing, eco-friendly packaging, and certifications like USDA Organic or Non-GMO Project Verified can enhance consumer trust and loyalty.

Reasons to Buy the Report

✔ Gain access to comprehensive data on the North America plant based milk market size, share, and growth projections.
✔ Understand consumer preferences and trends shaping product innovation in the plant-based beverage industry.
✔ Identify key opportunities for market entry and expansion across distribution channels.
✔ Evaluate the competitive landscape with in-depth company profiling and strategy analysis.
✔ Receive insights into evolving regulations, packaging formats, and ingredient innovations that impact the market.

Get a Sample PDF Brochure of the Report (Use Corporate Email ID for a Quick Response):
https://www.persistencemarketresearch.com/samples/34820

Company Insights

• Nestlé
• Symrise
• Sproud International AB
• Oatly
• So Delicious
• Ripple Foods
• Califia Farms
• Nutty Life
• Mooala
• Vitasoy

Contact Us:
Persistence Market Research
G04 Golden Mile House, Clayponds Lane
Brentford, London, TW8 0GU UK
USA Phone: +1 646-878-6329
UK Phone: +44 203-837-5656
Email: sales@persistencemarketresearch.com
Web: https://www.persistencemarketresearch.com

About Persistence Market Research:

At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.

Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.

This release was published on openPR.