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Push Notifications Software Industry Report 2025-2034: Market Dynamics, Trends, And Forecasts
Push Notifications Software Market Size
What Is the Expected Push Notifications Software Market Size During the Forecast Period?
The market for push notifications software has experienced an explosive growth in the past few years. It is projected to expand from a size of $21.97 billion in 2024 to a staggering $27.91 billion in 2025, indicating a compound annual growth rate (CAGR) of 27.1%. This substantial growth during the historical period can be credited to the widespread use of mobile apps, growing popularity of smartphones, user engagement requirements, enhancements in app revenue generation, and breakthroughs in personalization techniques.
The market size for push notifications software is projected to undergo significant expansion in the coming years, rising to $72.08 billion in 2029 with a compound annual growth rate (CAGR) of 26.8%. The anticipated growth during the forecast period is driven by factors such as the increased use of mobile apps, the adoption of omnichannel marketing strategies, the growth of e-commerce, advancements in AI and machine learning, and a heightened emphasis on customer retention. Key trends expected during this forecast period include personalization and AI integration, expansion in mobile commerce, increased usage of rich media, omnichannel notification strategies, regulatory compliance, and issues of data privacy.
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What Are the High-Growth Segments in the Push Notifications Software Market?
The push notifications software market covered in this report is segmented -
1) By Component: Software, Service
2) By Deployment Model: On-premise, Cloud
3) By Enterprise Size: Large Enterprises, Small And Medium Enterprises (SME)
4) By Application: Personal computer (PC), Mobile
5) By Industry: Banking, Financial Services And Insurance (BFSI), Media And Entertainment, Travel And Tourism, Hospitality, Retail And E-commerce, Other Industries
Subsegments:
1) By Software: Cloud-Based Push Notification Software, On-Premises Push Notification Software, Mobile Push Notification Software, Web Push Notification Software, In-App Messaging Software, Analytics And Reporting Tools
2) By Service: Consulting Services, Integration Services, Support And Maintenance Services, Training Services, Managed Services, Content Creation Services
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What Key Drivers Are Expected to Influence Future Push Notifications Software Market Growth?
The surge in the number of internet users worldwide is predicted to fuel the expansion of the push notifications software market. Factors contributing to more internet users include enhanced global connectivity, the affordability of smartphones, and wider access to mobile data and broadband services. The utility of push notifications software lies in its ability to heighten user engagement by sending time-bound, customized alerts straight to users' devices. For instance, a study carried out by Statistics Canada, a government agency in Canada, between December 2022 and April 2023, demonstrated that internet usage among Canadians aged 15 and above saw an increase from 92% in 2020 to 95% in 2022. The most significant growth was recorded among Canadians aged 75 and above, with internet usage increasing from 62% in 2020 to 72% in 2022. Hence, the escalating number of internet users is a key impetus for the growth of the push notifications software market.
Which Companies Hold the Largest Share Across Different Push Notifications Software Market Segments?
Major companies operating in the push notifications software market are Braze Inc., MoEngage, CleverTap, Mixpanel Inc., Urban Airship Group Inc., Firebase Cloud Messaging (FCM), eSputnik, VWO Engage, OneSignal, Cerebro, Leanplum Inc., Crisp Inc., SendPulse Inc., Taplytics Inc., Airship, Pusher, Pushwoosh, Aimtell, Beamer, Catapush SRL, CleverPush GmbH, Notix, PushAlert, PushEngage, WonderPush
What Trends Are Driving Growth in The Anesthesia Circuits Market?
Prominent businesses in the push notifications software market are concentrating on incorporating circulation alerts to deliver instant updates to users about their account activities, like due dates and the availability of loaned materials. This aspect boosts user engagement by offering pertinent data even when the app isn't in active use, allowing users to stay updated on their library interactions. For example, in August 2024, Clarivate, a software firm based in the US, introduced new push notifications for Innovative Mobile, catered towards researchers, academics, and intellectual property administrators. This feature serves to inform users about library circulation events including due dates of loaned items or the availability of requested materials, thus enriching the user experience as a whole.
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What Are the Emerging Geographies for The Push Notifications Software Market Growth?
North America was the largest region in the push notifications software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the push notifications software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Push Notifications Software Market?
2. What is the CAGR expected in the Push Notifications Software Market?
3. What Are the Key Innovations Transforming the Push Notifications Software Industry?
4. Which Region Is Leading the Push Notifications Software Market?
Why This Report Matters:
Competitive overview: This report analyzes the competitive landscape of the push notifications software market, evaluating key players on market share, revenue, and growth factors.
Informed Decisions: Understand key strategies related to products, segmentation, and industry trends.
Efficient Research: Quickly identify market growth, leading players, and major segments.
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