Men's Grooming Products Market to Double by 2031, Reaching US$135.5 Bn at 7.8% CAGR | Persistence Market Research

The men's grooming products market has evolved into a multi-billion-dollar industry, witnessing a surge in demand from style-conscious men globally. Valued at US$ 68 Bn in 2024, the market is projected to double and reach US$ 135.5 Bn by 2031, growing at a CAGR of 7.8% during the forecast period. Grooming is no longer limited to shaving essentials-modern men are increasingly adopting skin, hair, and body care products as part of their routine.

Key growth drivers include rising disposable income, increased awareness about self-care, and the influence of social media trends. Among product segments, skincare remains the most dominant due to concerns over pollution and aging. Geographically, North America leads the market, driven by high consumer spending, established grooming culture, and robust product availability across both offline and online platforms.

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✅Key Highlights from the Report:

➤ The market size is expected to grow from US$68 Bn in 2024 to US$135.5 Bn by 2031.
➤ CAGR of 7.8% indicates strong year-over-year growth from 2024 to 2031.
➤ North America remains the leading region due to high demand for premium grooming products.
➤ Skincare and beard grooming products are the fastest-growing categories.
➤ Online retail channels are expanding rapidly, influencing buying behavior.
➤ Consumer preference is shifting toward natural and chemical-free formulations.

📊 Market Segmentation:

The men's grooming products market is segmented based on product type, including skincare, haircare, shaving products, fragrances, and beard care. Among these, skincare leads due to increased awareness around sun protection, hydration, and anti-aging. Beard grooming, particularly oils and balms, is gaining momentum with the popularity of facial hair styles. Fragrances are also holding a strong position, especially in urban consumer segments.

By end-user, the market is categorized into millennials, Gen Z, and baby boomers. Millennials and Gen Z account for the highest revenue due to their proactive attitude toward grooming and higher willingness to experiment with new products. Moreover, the rise of metrosexual trends has prompted brands to design personalized and targeted products for younger demographics, accelerating innovation in packaging, ingredients, and delivery systems.

📊 Regional Insights:

In North America, consumers continue to embrace premium grooming products, especially in urban hubs like New York, Los Angeles, and Toronto. The region's strong retail network and cultural emphasis on appearance drive market leadership. Subscription-based models and online grooming platforms are also reshaping the consumer experience.

In Asia-Pacific, emerging markets like India and China are witnessing rapid growth due to rising disposable incomes and changing societal attitudes. Local and international brands are investing heavily in regional expansion, driven by youth-centric marketing and the proliferation of e-commerce platforms.

Market Drivers

A primary driver is the growing emphasis on personal care and self-presentation among men. Social media platforms and influencers have normalized grooming habits, breaking traditional taboos. Additionally, product innovation, such as multifunctional creams and vegan formulations, attracts health-conscious consumers. The shift toward personalized grooming regimens is further amplifying demand for diverse product categories.

Market Restraints

Despite growth, the market faces certain restraints. High costs of premium grooming products deter price-sensitive consumers, particularly in developing regions. Moreover, limited awareness in rural and semi-urban areas restricts product penetration. The prevalence of counterfeit products in online markets also challenges brand trust and hinders market growth.

Market Opportunities

Emerging markets present a vast untapped potential, especially in Asia and Latin America, where grooming trends are just gaining momentum. Brands focusing on natural, organic, and sustainable grooming solutions stand to benefit immensely. Collaborations with influencers, celebrities, and athletes offer high ROI in brand visibility. Additionally, AI-driven product personalization and AR-based virtual try-ons are shaping the future of men's grooming.

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👉Frequently Asked Questions (FAQs):

➡️How Big is the Men's Grooming Products Market in 2024?
➡️What is the Projected Growth Rate of the Men's Grooming Products Market?
➡️Who are the Key Players in the Global Market for Men's Grooming Products?
➡️What is the Market Forecast for Men's Grooming Products for 2032?
➡️Which Region is Estimated to Dominate the Industry through the Forecast Period?

📌 Key Players

✦ Procter & Gamble
✦ Unilever
✦ Beiersdorf AG
✦ L'Oréal
✦ Edgewell Personal Care
✦ Philips
✦ Johnson & Johnson
✦ Coty Inc.
✦ Estée Lauder
✦ Reckitt Benckiser

■ In a recent move, Unilever expanded its grooming portfolio by acquiring a premium men's skincare brand.
■ L'Oréal launched a new AI-powered grooming assistant for personalized skincare product recommendations.

With the men's grooming products market poised for substantial growth, businesses, investors, and marketers have a clear opportunity to capitalize on evolving consumer expectations. Fueled by innovation, changing lifestyle patterns, and expanding e-commerce, the market is set to redefine masculinity and self-care in the years to come.

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