Press release
Global Rice Cracker Market Expands Rapidly as Consumers Shift Toward Low-Calorie and Ethnic Snack Options
Rice Cracker Market SizeThe global market for Rice Cracker was valued at US$ 6953 million in the year 2024 and is projected to reach a revised size of US$ 8526 million by 2031, growing at a CAGR of 3.0% during the forecast period.
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The global rice cracker market features well-known brands like Kameda Seika, Sanko Seika, and Want Want, with Kameda Seika holding the largest market share of 14.43%. Other significant players include Iwatsuka Confectionery, Mochikichi, and Kuriyamabeika. Together, these brands contribute to a highly competitive landscape. Rice crackers are predominantly manufactured in Japan, North America, Korea, and Southeast Asia. With the growing global appeal of Japanese cuisine and the rising demand for healthy snacks, the market for rice crackers continues to expand steadily.
Trends in Product Development and Applications
The rice cracker market is seeing an increasing focus on innovation and diversification. Producers are developing unique flavors, gluten-free options, and organic products to meet changing consumer demands for health-conscious and culturally diverse snacks. Glutinous and non-glutinous rice bases offer a range of textures, catering to different preferences. Geographically, Southeast Asia and North America are emerging as key growth areas due to increasing popularity among health-conscious and adventurous snack consumers. Additionally, the adoption of advanced production techniques is ensuring consistent quality and cost efficiency in the competitive market.
By Type
• Non-Glutinous Rice Base
• Glutinous Rice Base
By Application
• Supermarkets and Hypermarkets
• Independent Retailers
• Convenience Stores
• Online Retailers
Key Companies
Kameda Seika, Sanko Seika, Iwatsuka Confectionery, Mochikichi, Kuriyamabeika(Befco), Bourbon, BonChi, Ogurasansou, Echigoseika, Want Want, UNCLE POP, Miduoqi, COFCO, Xiaowangzi Food, ONEONE (Thien Ha Corp), Orion, Kanom Sakol, Namchao, Oishi, Xiaoshuaicai
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