Loom & Sprout Launches "True Cost" Campaign Revealing Hidden Impacts of Fashion, Offers 20% Discount for Conscious Choices

Sustainable clothing brand Loom & Sprout is pulling back the curtain on the fashion industry with their innovative "True Cost" campaign, featuring a series of pop-up stores across the UK that reveal the hidden environmental and social costs of conventional clothing production. To encourage consumers to make more conscious choices, Loom & Sprout is offering new customers 20% OFF their first purchase of the brand's ethically-produced organic t-shirts.

The centerpiece of the campaign is the eye-opening "True Cost Store" - a revolutionary retail experience where conventional t-shirts are displayed alongside Loom & Sprout alternatives, with price tags that show not just the monetary cost, but the full environmental and social impact of each garment. Interactive displays reveal water usage, carbon footprint, chemical inputs, and labor conditions, allowing shoppers to make fully informed decisions about their purchases.

"The price tag on a t-shirt rarely tells the whole story," says [Founder Name], founder of Loom & Sprout. "When a conventional t-shirt costs £5, someone or something else is paying the difference-usually the environment and garment workers. Our 'True Cost' campaign makes these hidden costs visible and shows why investing in sustainable fashion is worth it for everyone."

The pop-up stores feature dramatic visual displays, including water counters showing the 91% reduction in water usage achieved by Loom & Sprout's organic cotton compared to conventional alternatives, and transparent breakdowns of where each pound spent on their products goes-from fair wages for workers to sustainable material sourcing.

The campaign has garnered support from prominent environmental and labor rights organizations, including the Ethical Trading Initiative and Sustainable Fashion Alliance, whose representatives will be present at select pop-up locations to engage with consumers.

"This initiative is exactly what the fashion industry needs," says Maria Chen, Director of the Sustainable Fashion Alliance. "By making the true costs of fashion transparent, Loom & Sprout is empowering consumers to make choices aligned with their values and showing other brands that honesty can be good business."

Loom & Sprout's collection features premium organic t-shirts for men and women in various fits and styles, all made with 100% GOTS-certified organic cotton. Each garment is designed and printed in the UK using water-based inks free from heavy metals and toxins, and shipped in plastic-free, recyclable packaging.

"We believe in fair pricing that reflects the true cost of ethical manufacturing," adds [Marketing Director Name]. "Our direct-to-consumer model allows us to offer premium quality at mid-tier prices, without cutting corners on sustainability or ethics. When you factor in the longer lifespan of our products-2-3 times that of fast fashion-the value becomes even clearer."

The 20% discount for first-time customers is available through the Loom & Sprout website with code TRUECOST and at all pop-up locations throughout the summer campaign.

For more information about the "True Cost" campaign, pop-up store locations, or to shop the collection, visit www.loomandsprout.com.

Loom & Sprout LTD
Postal Address: 86-90 Paul Street, 3rd Floor, London, EC2A 4NE, United Kingdom
Email address: hello@loomandsprout.com

Loom & Sprout is a UK-based sustainable clothing brand committed to ethical production, organic materials, and transparent business practices. Using GOTS-certified organic cotton, water-based inks, and plastic-free packaging, the brand creates timeless, durable garments designed to minimize environmental impact while maximizing comfort and style.

This release was published on openPR.