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Dietary Supplements In An Age Of Personalized Nutrition Market Size Forecasted To Achieve 148.36 Billion By 2029 With Steady Growth

06-11-2025 06:53 AM CET | Health & Medicine

Press release from: The Business Research Company

Dietary Supplements In An Age Of Personalized Nutrition

Dietary Supplements In An Age Of Personalized Nutrition

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What Is the Dietary Supplements In An Age Of Personalized Nutrition Market Size and Projected Growth Rate?
The market size for dietary supplements within the context of personalized nutrition has experienced substantial growth recently. Its enlargement is projected to continue, moving from $88.53 billion in 2024 to $98.36 billion in 2025, marking a compound annual growth rate (CAGR) of 11.1%. The impetus for growth during the historic period can be credited to heightened health and wellness consciousness, an upswing in self-directed care and proactive health maintenance, expansion in the organic and natural product market, increased access to dietary supplements, emphasis on functional foods and drinks, and a better grasp of the relationship between nutrition and genetics.

The market size for dietary supplements in an era of tailored nutrition is estimated to experience fast growth in the coming years. The value is projected to reach $148.36 billion by 2029, with a compound annual growth rate (CAGR) of 10.8%. This growth during the prediction period can be linked to expanding health consciousness, increasing chronic lifestyle diseases, the rise in usage of wearable health gadgets, the call for personalized healthcare, an aging demographic, and the growing interest in preventive healthcare among consumers. Key trends during the prediction period include the use of artificial intelligence for personal advice, genetic testing for nutrient requirements, the application of machine learning algorithms for data evaluation, intelligent supplements with real-time monitoring, supplementation based on biofeedback, and the use of blockchain for ensuring traceability and genuineness.

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What Are the Major Segments in the Dietary Supplements In An Age Of Personalized Nutrition Market?
The dietary supplements in an age of personalized nutrition market covered in this report is segmented -

1) By Product Type: Vitamins, Minerals, Amino Acids, Herbal And Botanicals, Other Product Types
2) By Technological: Mobile Applications, Wearable Devices, Health Monitoring Software
3) By Dosage Form: Capsules, Powder, Liquids, Soft Gels, Other Dosage Forms
4) By Application: General Wellness, Sports Nutrition, Immune Support, Skin Health, Other Applications
5) By End-User: Children, Adults, Elderly

Subsegments:
1) By Vitamins: Vitamin A, Vitamin B-Complex, Vitamin C, Vitamin D, Vitamin E, Vitamin K
2) By Minerals: Calcium, Magnesium, Zinc, Iron, Potassium, Selenium
3) By Amino Acids: Essential Amino Acids, Non-Essential Amino Acids, Branched-Chain Amino Acids (BCAAs), Amino Acid Blends
4) By Herbal and Botanicals: Ginseng, Turmeric, Ashwagandha, Ginkgo Biloba, Green Tea Extract, Milk Thistle
5) By Other Product Types: Probiotics, Omega Fatty Acids, Enzymes, Fiber Supplements, Collagen Supplements

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What Are The Driving Dietary Supplements In An Age Of Personalized Nutrition Market Evolution?
The rise in chronic illnesses is predicted to catalyze the expansion of the dietary supplement* market in the era of personalized nutrition. Chronic diseases are long-standing medical disorders that generally progress at a slow pace and necessitate consistent management. These include illnesses like diabetes, cardiac diseases, hypertension, arthritis, chronic respiratory diseases, cancer, and obesity. The surge in chronic diseases is attributed to lifestyle modifications, especially unhealthy diets and insufficient physical activity, leading to prolonged health complications. Personalized dietary supplements aid in the management of chronic diseases by providing customized nutrient solutions based on an individual's health profile. These supplements rectify specific nutrient deficiencies and promote targeted health, improving overall health results and minimizing complications related to diseases. For example, in June 2024, the National Health Service, a government health system based in the UK, disclosed that pre-diabetes cases in England surged by 549,000 (18%), from 3,065,825 in 2022 to 3,615,330 in 2023. Furthermore, in those below 40, cases rose by 25%, from 173,166 to 216,440. Consequently, the escalating prevalence of chronic diseases is fueling the growth of the dietary supplement* industry in the era of personalized nutrition.

Which Firms Dominate The Dietary Supplements In An Age Of Personalized Nutrition Market Segments?
Major companies operating in the dietary supplements in an age of personalized nutrition market are Amway Corporation, McKesson Corporation, Athletic Greens, Niagen Bioscience, ​Darwin AG, Viome Life Sciences Inc., Oshi Health Inc., ​Harbin Pharmaceutical Group Co. Ltd., DNALYSIS Biotechnology, Panaceutics Nutrition, Segterra Inc., GenoPalate Inc., Bioniq Health-Tech Solutions Ltd., Vous Vitamin LLC, Nourished, NutriStyle Inc., Vitable, Quantbiome Inc., Elo Health, Cuure.

What Dietary Supplements In An Age Of Personalized Nutrition Market Trends Are Gaining Traction Across Different Segments?
Key players in the dietary supplements in an age of personalized nutrition market are channeling their efforts towards creating revolutionary solutions in the realm of dietary supplements, like personalized vitamin assessments. These are aimed at supplying consumers with health solutions specifically designed to meet their unique nutritional requirements, boost wellness outcomes, and encourage proactive health maintenance. A personalized vitamin assessment is an individualized evaluation that determines a person's nutritional needs based on their individual health goals and lifestyle, recommending the most fitting vitamin and supplement program. In November 2024, for example, Persona Nutrition, a firm based in the US that specializes in tailored nutrition, introduced a white label service designed to assist brands in providing personalized supplement solutions, enhancing customer interaction, and simplifying subscription management. This state-of-the-art dietary supplement* comes with a personalized vitamin evaluation feature, enabling businesses to provide custom-made offerings, increase customer loyalty, and expand efficiently in the personalized nutrition industry. The white label service is incredibly flexible, allowing for effortless customization across a wide range of health necessities through using individualized vitamin assessments to offer accurate supplement suggestions and boost customer involvement.

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Which Is The Largest Region In The Dietary Supplements In An Age Of Personalized Nutrition Market?
North America was the largest region in the dietary supplements in an age of personalized nutrition market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the dietary supplements in an age of personalized nutrition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Dietary Supplements In An Age Of Personalized Nutrition Market?
2. What is the CAGR expected in the Dietary Supplements In An Age Of Personalized Nutrition Market?
3. What Are the Key Innovations Transforming the Dietary Supplements In An Age Of Personalized Nutrition Industry?
4. Which Region Is Leading the Dietary Supplements In An Age Of Personalized Nutrition Market?

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