Surge In Pet Bird Ownership And Humanization Fueling The Growth Of The Market Due To Increasing Demand For Emotional Fulfillment And Companionship: A Significant Driver Propelling The Bird Healthcare And Supplements Market In 2025

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What Is the Bird Healthcare And Supplements Market Size and Projected Growth Rate?
In the past few years, the bird healthcare and supplements market has been witnessing robust growth. The market, which is estimated to be worth $2.36 billion in 2024, is projected to expand to $2.53 billion in 2025, yielding a Compound Annual Growth Rate (CAGR) of 7.2%. This notable progression during the historical phase has been influenced by factors such as the growing ownership of pet birds, the humanization of pets, increased understanding of bird health problems, education initiatives by veterinarians and institutions, as well as regulatory advancements.

Over the coming years, a significant expansion is anticipated in the bird healthcare and supplements market. The market is predicted to reach a worth of $3.30 billion by 2029, expanding at a compound annual growth rate (CAGR) of 6.9%. The growth over the forecast period is primarily due to the spread of online retail platforms, heightened demand for organic constituents, increasing disposable incomes, emphasis on preventive healthcare, and greater awareness about bird diseases. Key trends going forward will be the adoption of blockchain technology, the invention of intelligent feeders that incorporate IoT technology, use of AI-based analytics, the blend of biotechnology in manufacturing supplements, and creation of specific avian probiotics.

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What Are the Major Segments in the Bird Healthcare And Supplements Market?
The bird healthcare and supplements market covered in this report is segmented -

1) By Product Type: Vitamins, Probiotics, Herbal Supplements, Mineral Supplements, Other Product Types
2) By Target Bird Species: Parrots, Canaries, Finches, Pigeons, Budgerigars
3) By Formulation Type: Pills And Capsules, Powders, Liquids, Soft Chews, Gummie*s
4) By Distribution Channel: Online Retail, Specialty Pet Stores, Veterinary Clinics, Super markets, Direct Sales, Other Distribution Channels
5) By Application: Digestive Health, Immune Support, Bone Health, Other Applications

Subsegments:
1) By Vitamins: Vitamin A Supplements, Vitamin D3 Supplements, Vitamin E Supplements, Multivitamin Complexes, Water-Soluble Vitamin Blends
2) By Probiotics: Lactobacillus-Based Supplements, Bacillus Subtilis Probiotics, Yeast-Based Probiotics, Multi-Strain Probiotic Blends, Prebiotic-Probiotic Combinations
3) By Herbal Supplements: Echinacea Extract Supplements, Garlic-Based Immunity Boosters, Turmeric (Curcumin) Blends, Neem-Based Detox Supplements, Aloe Vera Digestive Aids
4) By Mineral Supplements: Calcium And Phosphorus Blends, Zinc-Enriched Supplements, Iron Supplements, Magnesium Blends, Electrolyte And Trace Mineral Premixes
5) By Other Product Types: Amino Acid Supplements, Omega-3 And Omega-6 Fatty Acid Supplements, Immune Enhancers, Enzyme Supplements, Anti-Stress Tonics And Appetite Stimulants

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What Are The Driving Bird Healthcare And Supplements Market Evolution?
The bird healthcare and supplements market is set to expand due to the increasing pet bird ownership. Taking care of a pet bird's physical and emotional needs is what constitutes bird ownership. As more individuals seek emotional gratification and companionship, pet bird ownership is skyrocketing, with birds providing a perfect mix of love and intellect for those wanting intimate relationships in compact living arrangements. Bird healthcare and supplements play an integral role in bird ownership, as they aid in preserving the bird's health, warding off diseases, and enhancing its overall state of wellbeing, guaranteeing a longer and more joyful existence. For example, Mérieux NutriSciences, a food safety company based in France, published a report in May 2022 stating that nearly 4 million birds were owned as pets by 1.5 million households in 2022, which is an uptick of almost 23% compared to the previous year. Consequently, the escalating pet bird ownership serves as a boon for the growth of the bird healthcare and supplements market.

Which Firms Dominate The Bird Healthcare And Supplements Market Segments?
Major companies operating in the bird healthcare and supplements market are Hagen Group, Versele-Laga NV, Beaphar Limited, Kaytee Products Inc., Vetafarm Pty Ltd, The Higgins Group Corp., Avitech Nutrition Private Limited, HomeoPet LLC, Kaylor of Colorado Inc., Lafeber Company, Millpledge Limited, Nekton GmbH, Pretty Bird International Inc., Psittacus Catalonia S.L., Roudybush Inc., Sunseed Company Inc., The Birdcare Company Ltd., Totally Organic Pellets Inc., Vetark Products Limited, Birdtrac.

What Trends Are Driving Growth in The Bird Healthcare And Supplements Market?
Leading businesses in the bird healthcare and supplements industry are concentrating on the development of innovative recipes, like bird feed supplements, to improve bird health, immunity, and productivity. Bird feed supplements are extra materials or components added to a bird's normal food to deliver the essential nutrients, vitamins, minerals, or other beneficial substances that might not be abundantly available in regular feed. For example, in March 2025, Refit Animal Care, a veterinary product manufacturer from India, introduced FEATHER GLOW. This innovative bird feed supplement aims to encourage ideal feather growth, improve skin health, and boost bird immunity. This supplement is rich with important fatty acids, vitamins (A, D3, E, B6), minerals like zinc, and antioxidants to promote feather health, reduce feather picking, and enhance skin hydration and suppleness. It also aids in boosting the overall vitality of birds and increasing resistance to disease.

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Which Is The Largest Region In The Bird Healthcare And Supplements Market?
North America was the largest region in the bird healthcare and supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the bird healthcare and supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Bird Healthcare And Supplements Market?
2. What is the CAGR expected in the Bird Healthcare And Supplements Market?
3. What Are the Key Innovations Transforming the Bird Healthcare And Supplements Industry?
4. Which Region Is Leading the Bird Healthcare And Supplements Market?

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