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The Rising Prevalence Of Lifestyle-Related Diseases Is Driving The Growth Of The Market Due To Increasing Demand For Targeted Nutrition: Key Factor Driving The Growth In The Personalized Dietary Supplements Market
Personalized Dietary Supplements Market
What Is the Expected Personalized Dietary Supplements Market Size During the Forecast Period?
There has been a swift expansion in the market size of personalized dietary supplements in the past few years. The market, which was at $8.47 billion in 2024, is predicted to increase to $9.44 billion in 2025, with a compound annual growth rate (CAGR) of 11.4%. The notable development during the historic period can be traced back to growing consumer health and wellness consciousness, an upswing in the requirement for tailored nutrition, advancements in technological capabilities for data evaluation and genetic testing, heightened emphasis on cognitive function and mental wellness, an increase in disposable income, and a greater readiness to invest in health products.
The market for personalized dietary supplements is predicted to undergo a significant growth spurt in the forthcoming years, estimated to reach a value of $14.49 billion by the year 2029, with a compound annual growth rate (CAGR) of 11.3%. Factors fuelling this growth during the projection period encompass the expanding utilization of personal health apps and platforms, the surge in e-commerce sales for health-related products, escalating partnerships between tech firms and health service providers, increasing interest in natural and plant-derived supplements, and a heightened focus on aging demographics and concerns related to age-related health. Trends to watch out for during this forecast interval are AI and machine learning-powered personalized advice, advanced genetic tests for customized supplement routines, development of personalized supplement delivery methods, creation of eco-conscious and sustainable supplement components, and advancements in the field of gut health research and how it influences nutrition.
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What Are the High-Growth Segments in the Personalized Dietary Supplements Market?
The personalized dietary supplements market covered in this report is segmented -
1) By Type: Vitamins, Minerals, Botanicals, Amino Acids, Enzymes, Probiotics
2) By Dosage Forms: Tablets, Capsule, Powders, Liquids, Other Dosage Forms
3) By Distribution Channel: Pharmacy, Super market Or Hyper market, Online, Health And Wellness Stores, Others Distribution Channel
4) By Application: Additional Supplements, Medicinal Supplements, Sports Nutrition, Lifestyle Diseases, Inherited Diseases, Other Applications
5) By End-Use: Hospitals, Clinics, Home Care, Wellness and Fitness Centers, Ambulatory Care, Other End-Uses
Subsegments:
1) By Vitamins: Vitamin A, Vitamin B Complex, Vitamin C, Vitamin D, Vitamin E, Vitamin K,
2) By Minerals: Calcium, Magnesium, Zinc, Iron, Potassium, Selenium, Iodine
3) By Botanicals: Ginseng, Turmeric, Green Tea Extract, Ashwagandha, Gingko Biloba, Echinacea, Milk Thistle
4) By Amino Acids: Essential Amino Acids, Non-Essential Amino Acids, Branched-Chain Amino Acids, Collagen Peptides
5) By Enzymes: Digestive Enzymes, Systemic Enzymes, Lactase, Bromelain, Papain
6) By Probiotics: Lactobacillus species, Bifidobacterium species, Saccharomyces boulardii, Streptococcus thermophilus, Spore-forming probiotics.
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What Key Drivers Are Expected to Influence Future Personalized Dietary Supplements Market Growth?
The growth of the personalized dietary supplement* market is projected to be fuelled by the increasing rates of diseases that are linked to lifestyle choices. Diseases such as heart disease, type 2 diabetes, obesity, hypertension, certain cancers, and mental health issues, attributed largely to daily habits and decisions, are referred to as lifestyle-related diseases. Physical inactivity, leading to weight gain, poor cardiac health, and decreased insulin sensitivity, is causing a rise in these diseases, thereby hiking the risk of chronic conditions. The demand for personalized dietary supplements is amplified by these lifestyle-related diseases, as they provide targeted nutrition to manage or control specific health problems. These customized solutions can cater to personal needs, rectify deficiencies and encourage wellness. For example, the National Health Service, a government department based in the UK, reported that in June 2024, 3,615,330 people who had registered with a general practitioner (GP) were found to have non-diabetic hyperglycemia or pre-diabetes in 2023. This constituted an 18% rise from the 3,065,825 cases recorded in 2022. Hence, the escalating rates of lifestyle-related diseases are catalyzing the expansion of the personalized dietary supplement* market.
Which Companies Hold the Largest Share Across Different Personalized Dietary Supplements Market Segments?
Major companies operating in the personalized dietary supplements market are Archer-Daniels-Midland Company (ADM), Pfizer Inc., Bayer AG, Abbott Laboratories, Danone SA, Glanbia plc, Herbalife Nutrition Ltd., Amway Corporation, Nature's Bounty, Metagenics Inc., Iovate Health Sciences International Inc., Nutiva Inc., MusclePharm Corporation, Reliance Vitamin Company Inc., Viome Life Sciences Inc., Hum Nutrition Inc., Persona Nutrition, Bioniq Ltd., Rootine, Nourished
What Are the Major Trends Shaping the Personalized Dietary Supplements Market?
In the personalized dietary supplements market, leading corporations are concentrating on the creation of sophisticated products like custom vitamin supplements to boost consumer engagement through nutrition solutions backed by data. These custom vitamin supplements are nutrition-based goods tailored to an individual's specific health requirements, lifestyle, and biological data, typically determined through tools such as questionnaires, DNA tests, or lab results. They offer customized nutrition considering one's distinctive dietary and physiological needs. For example, Bioniq, a personalized nutritional support provider based in the UK, in December 2024, initiated the Build Your Own service, a super personalized vitamin supplement. This caters to individuals with specific health needs including allergies, intolerance to vitamins and minerals, or chronic diseases, letting them create personalized supplement formulas either by picking from over 50 nutrients or by following AI-driven advice based on their health data.
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What Are the Emerging Geographies for The Personalized Dietary Supplements Market Growth?
North America was the largest region in the personalized dietary supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the personalized dietary supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Personalized Dietary Supplements Market?
2. What is the CAGR expected in the Personalized Dietary Supplements Market?
3. What Are the Key Innovations Transforming the Personalized Dietary Supplements Industry?
4. Which Region Is Leading the Personalized Dietary Supplements Market?
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