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Pushpa Jewellers Ltd Reinvents Gold Jewellery Wholesale with Lightweight, Stone-Weightless 22kt Designs Optimized for B2B Retail

06-11-2025 10:17 AM CET | Consumer Goods & Retail

Press release from: Pushpa Jewellers Limited

Pushpa Jewellers Ltd

Pushpa Jewellers Ltd

Kolkata, India - June 10, 2025 - Pushpa Jewellers Ltd (CIN: U27310WB2009PTC135593), a premier lightweight gold jewellery manufacturer and B2B wholesale supplier, today unveils its revolutionary stone-weightless 22 kt gold collection designed to streamline inventory turnover, maximize retailer margins, and set a new benchmark in minimalistic luxury jewellery.

By marrying cutting-edge design innovation with process-driven manufacturing efficiencies, Pushpa Jewellers Ltd empowers jewellery retailers across South India and beyond to:

Optimize Inventory: Ultra-lightweight pieces reduce per-unit gold weight while maintaining aesthetic appeal-freeing up working capital and eliminating dead stock.

Enhance Profitability: Competitive making charges, assured BIS hallmarks, and resale/exchange guarantees drive higher average order values (AOV) and repeat wholesale bookings.

Accelerate Go-to-Market: Fast delivery through strategically located manufacturing hubs ensures on-time supply for retail partners in Tier I and II markets, including Hyderabad, Bangalore, Chennai, and Kolkata.

"Our mission is simple," says Anupam Tibrewal, Managing Director of Pushpa Jewellers Ltd. "By engineering 22 kt gold jewellery that's both lightweight and 100% stone-weightless, we help our B2B partners reduce risk, increase turnover, and delight end-customers who crave luxurious yet practical designs."

Key Highlights & Industry Impact

Innovative Value Proposition: Pushpa Jewellers Ltd's signature collections deliver up to 30% lower gold weight per design without compromising on size or sparkle-driving faster sell-through rates for retail networks.

Strategic B2B Partnerships: Over 500 jewellery retailers in South India now stock Pushpa's lightweight collections, thanks to flexible bulk-order discounts, trade-show showcases, and digital ordering portals.

Market Leadership: Featured at HIJS 2025 and Jewellery & Gem Fair Hyderabad (May 9-11), Pushpa's booth garnered record inquiries, underscoring growing demand for smart, sustainable jewellery solutions.

Industry-Relevant Keywords & Terminology
Lightweight gold jewellery, stone-weightless design, 22 kt gold manufacturer, B2B wholesale jewellery, minimalistic luxury, inventory turnover optimization, BIS hallmarked gold, resale guarantee, exchangeable jewellery, making charges.

About Pushpa Jewellers Ltd
Founded in 2009 and headquartered at 4A, 22 East Topsia Road, Kolkata - 700046, Pushpa Jewellers Ltd has grown into a trusted name in the B2B jewellery manufacturing sector. With a workforce of over 150 employees and state-of-the-art manufacturing facilities, the company delivers on its promise of affordable, fast-delivery, and trend-driven 22 kt gold jewellery for retail partners nationwide.

Contact Information
Pushpa Jewellers Ltd
Email: info@pushpajewellers.in | sales@pushpajewellers.in
Phone: +91-33-4180 5050
Website: pushpajeweller.com

4th Floor, Flat No. 4A,
22 East Topsia Road, Tirumala - 22,
Kolkata -700046

Pushpa Jewellers Ltd is a leading lightweight gold jewellery manufacturer and trusted B2B wholesaler, proudly serving jewellery retailers across India since 2009. Headquartered in Kolkata, the company specializes in crafting 22 karat gold jewellery that combines the elegance of traditional Indian design with the efficiency of modern, stone-weightless engineering-helping retailers optimize inventory, reduce dead stock, and offer customers affordable luxury.

With a deep focus on stone-studded gold jewellery that carries zero stone weight, Pushpa Jewellers delivers not only beauty, but also value-driven innovation. All pieces are BIS-hallmarked, backed by resale and exchange guarantees, and produced with consistent quality control for fast-moving inventory. The company's designs are especially popular in Tier I and Tier II cities across South India-including Hyderabad, Bangalore, and Chennai-where discerning retailers value fast delivery, trend-aligned designs, and business transparency.

Operating at the intersection of fashion, retail, and manufacturing, Pushpa Jewellers Ltd has earned a reputation for being one of the most forward-thinking gold jewellery wholesale partners in India. The brand is frequently showcased at India's top jewellery exhibitions and continues to expand through digital platforms, exhibitions, and B2B retail alliances.

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